This document discusses targeting a film to 15-24 year olds as the primary audience. Research found this age group most commonly enjoys thrillers. Characters were designed between ages 15-16 to allow the audience to relate to them. Secondary research of comparable films like Taken and The Strangers showed 15-24 year olds had the highest viewership. The document profiles 16 year old Emily as a representative target viewer, noting she enjoys scary movies, chick flicks, shops at popular teen stores, and watches programs like TOWIE and Glee. She saw Taken 2 recently and the film is meant to appeal to viewers like her.