Clare Munn Speaks at Ad Tech about Sustainability and Social Media
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The document provides tips for communicating a company's green story, recommending that companies be transparent, avoid lying, define their green story, create an integrated communication plan involving internal and external rollout, address challenging questions, take a phased approach, test the brand, collect measurable data, consider consumer benefits, and visit the provided website for additional tips.
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- 29. Be transparent Dont lie or mislead De?ne your green story Create a green integrated communication plan Roll out your green story internally Roll out your green story externally Address the hard questions Implement a phased approach Test your brand Have measurable data Ask yourself Whats in it for the consumer? For additional tips and hints you are invited to visit: tcgagency.com 29.0
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- 40. Be transparent Be transparent Dont lie or mislead Dont lie or mislead De?ne your green story De?ne your green story Create a green integrated communication plan Create a green integrated communication plan Roll out your green story internally Roll out your green story internally Roll out your green story externally Roll out your green story externally Address the hard questions Address the hard questions Implement a phased approach Implement a phased approach Test your brand Test your brand Have measurable data Have measurable data Ask yourself Whats in it for the consumer? Ask yourself Whats in it for the consumer? For additional tips and hints you are invited to visit: For additional tips and hints you are invited to visit: tcgagency.com 40.0 tcgagency.com
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