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Shifting perception and making an impact through Social Media and Influencer ...
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Philipss vision is to improve the health and well-being of people across Asia. The + Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were crowd sourced in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is an innovative in the health and well-being space.
A brand and reputational exercise.
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A multi award winner ranging from Best 50 PR campaigns in the World by SABRE Global 2012, Gold Award by SABRE APAC 2012. Gold in Excellence in Corporate Social Responsibility and Silver in Corporate Community by Marketing Excellence Singapore 2012
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Curated from MSLGROUP 際際滷share page
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Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
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