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The   POWER of   Digital  Influence presented by Lindsey Fair
The only reason one has influence over  another  is because another  acknowledges it , recognizes the existence of it.
Your  peers   do   influence   your clout score. It ain t all robots.
The more you  share  and  participate , the more your  influence will rise .
how much content you  create ,  how much  content you  curate ,  and more importantly whether that  adds value  to his audience.
Online  vs  Offline
Right now it s kind  of  hmm, thats  interesting.  but  the  goal for  the  social media  influence   industry is to provide in-depth analytics tailored to a client company on  how to most effectively  spend  its social media  dollars .
Employment  Perks   Community
Klout , Twylah, Traackr, TwentyFeet,  Peer Index , SocialIQ, Booshaka
It's  not  absolute - its  probabilistic .
All photos used in this presentation are licensed under Creative Commons,  NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

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Testing the waters slides

  • 1. The POWER of Digital Influence presented by Lindsey Fair
  • 2. The only reason one has influence over another is because another acknowledges it , recognizes the existence of it.
  • 3. Your peers do influence your clout score. It ain t all robots.
  • 4. The more you share and participate , the more your influence will rise .
  • 5. how much content you create , how much content you curate , and more importantly whether that adds value to his audience.
  • 6. Online vs Offline
  • 7. Right now it s kind of hmm, thats interesting. but the goal for the social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars .
  • 8. Employment Perks Community
  • 9. Klout , Twylah, Traackr, TwentyFeet, Peer Index , SocialIQ, Booshaka
  • 10. It's not absolute - its probabilistic .
  • 11. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

Editor's Notes

  • #8: Dachis Group re: social business index, but applicable to all
  • #9: Hiremekrispykreme, pivotcon, scissor
  • #11: Adriennes prada experiment Difficult to remove, has spamming like characteristics