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The Power of the Play Button
How to be interesting, when youre not
Matt Eames, CCO.
Visuals are processed 60,000
faster in the brain than tex
Bring reviews to life!
Evolution of Content
Source: Instapage
Forms of UGC
WikisQ and A sites Blogs
Video ReviewsCompetitions
Social
Media
Photos
Visuals are processed 60,000
faster in the brain than tex
of information transmitted to
the brain is visual.
90%
Bring reviews to life!
Visuals are processed 60,000x
faster in the brain than text.
Bring reviews to life!
The Power of Customer Reviews: Pictures
94%
Source: Kissmetrics
increase in views on content that
have relevant images.
The Power of Customer Reviews: Pictures
the best cat food she
wont eat anything else
delivery was on time and
packaged beautifully...
stunning views of the Eiffel Tower
from our room...
nothing was too much
trouble
Example: Feefo Photo Reviews
video now appears in 70% of the top
100 search results listings
Most trusted reviews
85%
of customers are more
likely to purchase after
watching a product video.
Bring reviews to life!
Why only have this?
When you could stand out with
Or why only have
text reviews?
When this would make a
bigger impact
Even the most unlikely
of products
come alive with video
reviews!
The Power of the Play Button
The Power of Customer Reviews
84%of consumers reported that UGC has
an influence on what they buy.
Source: Bazaarvoice
UGC videos get
more views than brand-owned content.10x
Traffic - SEO
25%Of search results for the world's 20
largest brands are links to user-
generated content.
Source: Kissmetrics
Example: Burberry
Sales surged 50% Y-O-Y following launch of site
Example: Starbucks
Starbucks earned publicity and proved that
it strongly valued customer feedback.
Example: Coca-Cola
2%Increase
in U.S.
Sales
Bring your products to life with
visual content
In conclusion
or let your customers do that for you!
The Power of the Play Button
The Power of the Play Button

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The Power of the Play Button