Three out of six

Nov 1, 2012Download as PPTX, PDF0 likes136 views

The document discusses 3 businesses: 1) A goose and duck ranch that has beautiful facilities but poor maintenance and lack of activities. It could improve by hiring outdoor staff and offering hiking/camping programs. 2) An international school that has qualified teachers but does not promote this. It could improve outcomes by displaying teacher qualifications and class levels/outcomes. 3) An English tutoring business that provides low-cost classes but lacks administration support and communication. It could enhance learning and parents by hiring assistance, communicating outcomes, and redecorating.

What I learnt by paying attention
From Jesse White

1 of 3: Goose & Duck Ranch
? Strengths:
? Beautiful location
? Numerous offered facilities
? Niche market (only one of its style in Beijing)

Goose and Duck Ranch
? Weaknesses
? Poorly maintained facilities: lodging, equipment,
grounds
? Poor service: few English speakers, no initiative to meet
customer needs
? Lack of program: no offered tours, activities, games

Goose and Duck
? Insights and Opportunities
? Recruit outdoor/hiker/fitness type staff to match target
customer to service provider
? Narrow focus: Either improve all facilities, or narrow
offered services and maintain these well
? Offer a program: mountain hikes, camps, party-games
events

2 of 3: Muffy��s Education
? Strengths
? Qualified & certified international staff: most teachers
are certified teachers
? Deliver advanced English immersion all subject
international/Western level schooling to Chinese
children
? Company Core Values genuinely about providing best in
class level of education to students

Muffy��s Education
? Weaknesses
? Teachers�� certification and qualities are not displayed in
our schools through visual displays, or in marketing
material
? The educational outcomes of each class level is not
described in any of the material or displays in schools.
Target customers want demand to know what
US/Canadian/UK level equivalent will their child reach
upon completing each of our classes.
? Our values and key products, services, & children��s work
are not displayed

Muffy��s Education
? Insights and Opportunities
? Need to provide visible, eye-catching teacher
bios/mention of certification. No other kindergarten in
Beijing has same percentage of certified teachers.
? Need to provide visible, eye catching displays of
educational outcomes. Need to add this info to
marketing material. Need to use this in sales to parents.
? Need to display company��s core values and success
stories of parents who have graduated from program
? Need to establish partner channel primary schools

3 of 3: My home business
? Strengths
? Provide best in class after school English education to
local community for half the market price
? Convenient location
? Small sized classes
? Experienced and stable teachers

My home business
? Weaknesses
? Stretched too thinly on teaching and doing
administration
? Inconsistent or not uniform homework, scope &
sequence, or prompt announcements, notifications
? Infrequent parent communication
? No descriptions of educational outcomes
? Need to update classroom decoration

My home business
? Insights & Opportunities
? Need to hire teacher assistant to do administration,
parent announcements, notifications, materials
preparation
? Need to use & provide parents scope and sequence at
each level, semester
? Need to provide expected educational outcomes
? Need to update/re-decorate classroom, displays of
children��s work, progress
? Opportunity to raise price 30% to increase profit and
still be competitively priced

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Three out of six

1. What I learnt by paying attention From Jesse White

2. 1 of 3: Goose & Duck Ranch ? Strengths: ? Beautiful location ? Numerous offered facilities ? Niche market (only one of its style in Beijing)

3. Goose and Duck Ranch ? Weaknesses ? Poorly maintained facilities: lodging, equipment, grounds ? Poor service: few English speakers, no initiative to meet customer needs ? Lack of program: no offered tours, activities, games

4. Goose and Duck ? Insights and Opportunities ? Recruit outdoor/hiker/fitness type staff to match target customer to service provider ? Narrow focus: Either improve all facilities, or narrow offered services and maintain these well ? Offer a program: mountain hikes, camps, party-games events

5. 2 of 3: Muffy��s Education ? Strengths ? Qualified & certified international staff: most teachers are certified teachers ? Deliver advanced English immersion all subject international/Western level schooling to Chinese children ? Company Core Values genuinely about providing best in class level of education to students

6. Muffy��s Education ? Weaknesses ? Teachers�� certification and qualities are not displayed in our schools through visual displays, or in marketing material ? The educational outcomes of each class level is not described in any of the material or displays in schools. Target customers want demand to know what US/Canadian/UK level equivalent will their child reach upon completing each of our classes. ? Our values and key products, services, & children��s work are not displayed

7. Muffy��s Education ? Insights and Opportunities ? Need to provide visible, eye-catching teacher bios/mention of certification. No other kindergarten in Beijing has same percentage of certified teachers. ? Need to provide visible, eye catching displays of educational outcomes. Need to add this info to marketing material. Need to use this in sales to parents. ? Need to display company��s core values and success stories of parents who have graduated from program ? Need to establish partner channel primary schools

8. 3 of 3: My home business ? Strengths ? Provide best in class after school English education to local community for half the market price ? Convenient location ? Small sized classes ? Experienced and stable teachers

9. My home business ? Weaknesses ? Stretched too thinly on teaching and doing administration ? Inconsistent or not uniform homework, scope & sequence, or prompt announcements, notifications ? Infrequent parent communication ? No descriptions of educational outcomes ? Need to update classroom decoration

10. My home business ? Insights & Opportunities ? Need to hire teacher assistant to do administration, parent announcements, notifications, materials preparation ? Need to use & provide parents scope and sequence at each level, semester ? Need to provide expected educational outcomes ? Need to update/re-decorate classroom, displays of children��s work, progress ? Opportunity to raise price 30% to increase profit and still be competitively priced

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Three out of six

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Three out of six