TM Profile
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Target Media is a one-stop merchandising solutions company formed in 2006 in Pakistan. It focuses on developing and executing point-of-purchase materials for brands. The company has a staff of 30 people with expertise in areas like retail displays, expo stalls, banners, and signage. It has facilities for fabrication and production in Karachi and aims to provide creative, efficient, and ethical services to clients.
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Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs andThe Carlson Group - Capabilities
The Carlson Group - Capabilitiesblakenielsen
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Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs andTcg Capabilities 2012 Linked In Version
Tcg Capabilities 2012 Linked In Versionjwils1
油
The document provides an overview of The Carlson Group's capabilities for strategic retail programs. It discusses their approach of incubating, building, and sustaining custom programs that deliver value across consumer retail experiences. The Carlson Group supports top brands by listening, collaborating, and strengthening their brand image. They bring a strategic perspective, ensure investments deliver the greatest value, and focus on anticipating consumer and market trends to support brands' futures. Case studies highlight successes in rethinking fixtures and spaces for clients.TM Profile
- 2. a one stop merchandising solutions company
- 4. TARGETMEDIAcompany historyTarget Media has been formed in early 2006 after careful consideration based on the emerging business needs in Pakistan..As a sister concern of Graphic Images (The Production and Activation outlet) Target Media focuses specifically on the development, deployment and execution of Point of Purchase/Exposure materials for various brands. Today we are engaged in major design and execution activities in the areas of Point of Purchase/Merchandising Materials, Expo Stalls,Posters,Billboards, Retail Displays and Corporate Iconography.
- 5. TARGETMEDIAcompany historyAn important role in our successful growth has been our team - hard working, dedicated and innovative, creating tempting solutions for the eyes of our clients audiences.At Target Media, our focus is on the fabrication/development of operational units of the POP material, and its installation countrywide. In short, this is a strong execution arm.Whereas, at Graphic Images, we handle the design and production of POS materials of the brands for our various clients, who award us the turnkey projects.This synergy enables us to provide unmatchedservices to our clients at higher efficiencies.
- 7. Project Management 02
- 8. Creative 02
- 11. Administrative staff 03Project team members can be supplemented with additional staff depending on project requirements.
- 12. TARGETMEDIAservices offeredRetail display stands and merchandising itemsStall design, production and installations for Exhibitions / ExposDesign and production of banners, leaflets, brochures & corporate gift items (giveaways)Production and installation of signboards & hoardingsOutdoor media installation and managementDesign and setup for Corporate Events
- 13. TARGETMEDIAthe facilitiesCorporate office at DHA, Karachi, with Client service, Design and administration departments.Fabrication unit at SITE industrial area. A 1500 square yards well equipped facility, with complete in-house setup of screen printing, woodwork, metal cutting/molding, painting, polishing and finishing, with 19 staff currently
- 15. TARGETMEDIAclient service philosophyComplete and total focus on the specific needs of the client. Meeting all commitments and deadlines without compromising on quality.Ethics, Efficiency and Professionalism should always be a part of our business norms.Knowledge and innovation are the keys to our success.
- 16. TARGETMEDIAWith us, You will experienceCreativityDelivery on CommitmentsProfessionalismTrustEthicsConfidentiality
- 17. TARGETMEDIAour PsWe may not be the practicing gurus of the essential P's of marketing, yet we have devised a set of our own P's, whichare the guiding principles for our business. Passion to innovate; hence lead
- 18. Processes Simple result oriented processes, leading to timely delivery of agreed quality. Productivity Our resource planning has not only been differentiating us from the ordinary vendors, but has also helped us enhance efficiencies and effectiveness even when going through mass production phases. Persistence In our dealings. In our quality. And in meeting the promises made
- 19. TARGETMEDIAthe feathers in the cap
- 20. TARGETMEDIAthe brands we work for
- 21. TARGETMEDIAthe brands we work for
- 22. TARGETMEDIAThere is no passion to be found playing small - in settlingfor a life that is less than the one you are capable of living.(Nelson Mandela)
- 23. TARGETMEDIAContact:Corporate office: M-3, 9-C, Sunset lane -9, Phase-ll extension, Defence Housing Authority, Karachi. Ph: 021-35382053, 021-35387216 Fax: 021-35382143 E-mail: info@targetnmedia.com Web: www.targetnmedia.com