Top Digital Marketers

Aug 5, 2015Download as PPTX, PDF0 likes175 views

1. Digital marketers promoted turkey bacon by making Michael Bacon the most followed Bacon on Twitter, leasing the Wienermobile for a day through social media, and having a comedian trade bacon for supplies across the country. 2. Marketers generated interest for Jay-Z's album by distributing it first to Samsung Galaxy smartphone owners through a partnership with Samsung, and by using a food truck that created customized meals based on Twitter votes for ingredients. 3. One campaign refreshed cK One's image by generating over 1 million Snapchat views and 10.5 million Twitter views, while another used digital media to appropriately target consumers with ads based on their shopping process stage.

CREATE
AWARENESS1)
PROMOTED turkey bacon by trying to
make Michael Bacon (the brother of Kevin
Bacon) the most-followed Bacon in his
family on Twitter, leasing out the
Wienermobile for a day via social media,
and sending a penniless comedian across
the country trading bacon for essentials.
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Made last summer��s Jay Z
album platinum BEFORE it
was released through an
agreement with Samsung to
distribute it to Galaxy
smartphone owners first.

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ACTION with a food truck that
uses analytics and cloud-
computing to create unique meals
for users who voted for their
favorite ingredients on Twitter.
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CREATE
AN IMAGE4)
REFRESHED cK One��s image,
generating more than 1 million
views on Snapchat and 10.5
million views on Twitter.
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STRONG BRAND5)
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Is the thread that stitches together Coca-
Cola's biggest campaigns: Polar Bowl,
Mirage, The Ahh Effect, Share a Coke and
It��s Beautiful.
��We thought through every scenario and
made sure we were prepared to
ENGAGE in that conversation.��

CREATE
BUZZ7)
Created a Game of Thrones social-media
roast which generated nearly 800 million
earned impressions and 1 million
total engagements across major social-
media platforms in just 48 HOURS. It also
resulted in a 360% increase in social-
media mentions compared to the same
time the year prior.
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GAIN
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Got people talking about
SEX with the Flappy Bird-like
game Flappy Sperm, a ��Travel
with Love�� campaign using sex
toys instead of turkey bacon to
travel by barter, and a
#TurnOffToTurnOn social media
campaign for Earth Day.

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Some Company, best marketer ever,
The World

Presented by ASHLEY
ANDREWS, Events and
Web Presence Manager,
www.ashleynickole.com.
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DIGITAL
MARKETERSTOP

The document discusses various creative advertising techniques that have proven successful, such as using memes, games, crowd-sourcing, humor, and native advertising. It provides examples of campaigns that utilized these techniques, such as a Kia campaign that featured hamsters to add humor, achieving product selling success. It also discusses how Marks & Spencer launched a "Shwopping" campaign encouraging recycling clothes before shopping, hoping to make $350 million annually if the social movement catches on. Overall, the document advocates for advertising approaches that are creative, persuasive yet simple, and leverage popular culture trends.

Inside AR 2011: The Future of AR is GamingJosh Shabtai

Augmented reality has the potential to transform gaming in the future. Gaming is already a massive industry, with billions of hours spent gaming each week globally. As augmented reality platforms become more mainstream, games will likely drive much of the adoption of these new technologies. Augmented reality games may reawaken our imaginations by blending digital and physical worlds, allow for more tactile and effortless gaming experiences, and bring people closer together through new forms of interactive play.

Customer Bowl Red Zone Report Roberts Communications

This report summarizes insights from a study analyzing viewers' reactions to 10 Super Bowl ads. Key findings include: - The Mr. Clean and Skittles ads most connected with viewers and inspired purchases, with 80% feeling connected to the "sexy" Mr. Clean ad and 100% feeling happy after the Skittles ad. - Consumer packaged goods ads were most likely to inspire purchases while technology brands ads drove people to websites. - Gen X viewers were the most engaged, with the highest brand recognition and likelihood to take action after ads. Baby Boomers were the least engaged. - Men were more likely than women to say they would purchase a product after seeing its ad.

Cheil Colombia - Move Report October 2016Ana Cuenca

Unconventional Approaches to Influencer Marketing | Macy MillsJessica Tams

Influencer Marketing for games can mean more than uploading a simple Let?s Play on YouTube. While these classic examples can still work wonders, different games demand different approaches. This talk will highlight the various opportunities for game publishers to integrate their game with influencer marketing to drive successful results for their brand such as eSports tournaments, non-gaming channels, in-game integrations, and live activations.

Outsmart The Upfronts by Networked InsightsNetworked Insights

1. The Upfronts are annual presentations by TV networks in May to reveal new and returning shows for the fall season and get brands to commit ad spending 4-5 months in advance, though 65% of new shows are cancelled by Christmas. 2. While the Upfronts provide discounts, it is a gamble for brands as shows may not resonate or succeed. 3. Networked Insights used real-time social data and its SocialSense platform to determine which new shows brands should "buy" or "don't buy" and publicized this outside the Upfronts venues to prove marketing decisions can be improved with data and take the gamble out of the Upfronts.

5998961 synergydavewilliamharrison

Synergy refers to two or more entities working together to achieve a greater effect than if they acted independently. It is a marketing strategy used to maximize coverage and impact for a brand. An example is Electronic Arts promoting their FIFA World Cup 2010 game through a partnership with Coke, where Coke cans had codes unlocking FIFA game content, benefiting both companies. Related products from movies and games also create synergy, with audiences interested in one driving interest in the other. Companies release similar products and information simultaneously to concentrate marketing efforts for maximum impact.

Comm techAbigailPerry7

This document summarizes two case studies of brands that successfully used Instagram advertising. Covergirl launched a "I Am What I Make Up" campaign on Facebook and Instagram to communicate its new brand message. It saw a 7-point lift in awareness among its target audiences. Butterfinger ran a Halloween-themed campaign in Instagram Stories to increase awareness and drive sales of its Fun Size bars. It achieved a 6.48% lift in active consideration and a 6.22% increase in store sales. Both campaigns leveraged Instagram's targeted advertising capabilities to achieve their business goals.

The future of social mediaHarriet Clarke

The document discusses the future of social media. It predicts that social media will become an omnipresent social web and that new platforms will capitalize on existing human behaviors rather than create new ones. New forms of social media may include social television, social shopping, location-based sharing, and social gaming that continues to grow rapidly. Ultimately, the document concludes that the future is an omnipresent social web where new platforms leverage existing behaviors and one's social strategy becomes their overall digital strategy.

3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemediaLSRLM

This document provides 3 steps for integrating social media into sponsorship offerings to attract new sponsors and increase revenue. Step 1 is to offer sponsors an engaged audience by integrating social media. Step 2 is to create "ownable" sponsorships that brands want to invest in long-term. Step 3 is to offer compelling experiences that consumers want to participate in, such as polls, hashtags, and contests. Examples are provided of social sponsorships between media properties and brands that drove engagement.

Media Plan 2014: Six Flags Great Adventurejdilm

This document outlines a $9.4 million media plan for Six Flags Great Adventure to increase ticket sales and promote new attractions. The plan focuses on promoting season passes, events, and new launches through TV, radio, out-of-home, digital, social media and mobile platforms. Key initiatives include the #myviewmy6Flags campaign on social media and contests to engage customers throughout the year. The budget is distributed across various channels, with 40% allocated to TV and digital initiatives. Measurement of loyalty, engagement and ROI is an important part of the plan.

Super Bowl Advertising and the Games Within the GameMichael Hunter

Komfo Summit All-Star Webinar - Data, Creativity & Insights with Gus MurrayKomfo

NHL �ݺ�ߣs - Driving Fandom Through Social Storytelling Simon Mainwaring

This document discusses how brands can use social storytelling to drive fan engagement and build their business. It advocates taking a purpose-driven and mobile-first approach. Brands are encouraged to focus on deeper fan connections by defining a compelling story and purpose beyond their products. They should empower fans to co-author and share the brand story. The goal is to shape cultural conversations and lead positive change through collaboration.

Did Facebook Eat The Casual Game Market Shareguest8bb204e

This document summarizes how the rise of Facebook and social games on the platform disrupted the casual game market. It notes that in 2008-2009, the casual download game market saw dropping prices and saturation as Facebook-based games like FarmVille gained popularity. One application, FarmVille, had over 6.6 million daily active users in the US alone. The document suggests that casual game developers looking to succeed on Facebook need to design games that take advantage of viral sharing and make monetization a core part of the game. It also notes that social game company Zynga came to dominate the market through cross-promotion between its games and that this is a key strategy for others to emulate.

Who Wore It Best: Marketing Campaigns EditionMaree Naroba

The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.

Who Wore It Best: Marketing Campaigns Edition HubSpot

The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.

guerrilla marketingapplie100

The document provides descriptions of various case studies of marketing campaigns including BMW films, Audi's "Art of the Heist", Hyundai's "Assurance" campaign during the Super Bowl, Volkswagen's campaign for the Routan minivan called "Babymaker 3000", Mini's "Carfun Footprint" campaign, OnStar's partnership with Batman, Nintendo Wii's grassroots marketing efforts, viral campaigns by Whopper Sacrifice and Sprint Now, Orange's "Balloon Race" game, Sega's campaigns for "MadWorld" and an ESPN football game, Xbox's launch of "Halo 3", Dove's "Campaign for Real Beauty", Cadbury's "Gorilla"

Findability & Attracting AudiencesChristy Dena

The document outlines creative ways for film and TV producers to make their projects findable and attractive to audiences using new media. It discusses targeting niche audiences first through viral marketing, engaging audiences in the creative process, providing content across multiple platforms, and satisfying the increasing demand for on-demand viewing. The key is having a presence across a wide range of online and mobile channels to reach fragmented audiences who expect content anywhere, anytime.

Digital Trends To Watch In 2011BFG Communications

Companies using social media effectively Sophie Gladstone-Sutcliffe

The 20 best social media campaignsPALIO

The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.

Las 20 Mejores Campa?as ViralesC��sar Zamorano Valenzuela

The document summarizes the top 20 best social media campaigns from August 2010 according to a Forbes magazine article. Some of the campaigns highlighted include CareerBuilder's "Monk-e-Mail" which allowed users to send personalized e-cards, Bing's promotion on Farmville to acquire new users, BMW's online graffiti contest to promote their 1 Series car, and Cadbury's viral video of a drumming gorilla. Old Spice's campaign with spokesman Isaiah Mustafa responding to online questions was among one of the most successful campaigns according to the article.

The Dark Knight Marketing And Distribution2 Feb 09hurtwoodhousemedia

The document discusses the viral marketing campaign used to promote the 2008 film The Dark Knight. It describes how the campaign combined online and real-world elements to resemble an alternate reality game (ARG). Techniques included scavenger hunts, websites letting fans participate in the fictional world, and "astroturfing" to make the campaign appear grassroots-driven. The viral campaign was a key factor in the film's box office success.

Best social media campaignAli Hadi

The document summarizes 20 of the best social media campaigns from 2010 according to a Forbes magazine article. It describes each campaign, including CareerBuilder's "Monk-e-Mail" which allowed users to send e-cards and received over 100 million sends, Bing's promotion on Farmville which acquired 425,000 new fans in a day, and BMW's online graffiti contest for its 1 Series which received 9,000 drawings and 500,000 votes. The number one campaign was considered to be The Blair Witch Project, which used early social media to generate buzz through fake evidence and speculation about the movie's storyline.

Mashable c21 social gamingMatt Gentile

Big brands like Century 21, MasterCard, USA Network, New York Public Library, and Expedia are leveraging social gaming in their marketing campaigns. They are using branded virtual goods in games, games on Facebook that donate to charity, gamifying a TV show website to increase engagement, a mobile game at the library to explore its collection, and an unspecified social gaming campaign. These brands are finding success by tapping into the large social gaming audience in order to boost their brands and drive business results.

Significant crowdfunding campaignBony Suleman

Crowdfunding has emerged as an alternative form of finance that allows individuals and organizations to raise money from many people online. The document discusses several significant crowdfunding campaigns including the highest grossing campaigns such as the Star Citizen video game that raised over $82 million. It also summarizes some of the largest Kickstarter campaigns like the Pebble smartwatch and Oculus Rift virtual reality headset. Crowdfunding has grown rapidly in recent years and is expected to raise over $34 billion globally in 2015, more than doubling from the $16.2 billion raised in 2014.

The Games Brands Play - Deckbrand-e

This document provides a summary of a discussion on branding and games between industry experts. It discusses: - The evolution of games advertising and how brands have increasingly integrated into games over time. - Different ways people play games and how brands can tap into various motivations. - Examples of successful branded gaming campaigns like those for Philips, Lily Allen, Comic Relief, and Vimto. - Research on the McDonald's FarmVille promotion, finding mostly positive feedback but some execution issues around rewards and availability. - Conclusions that to plan an effective in-game campaign, brands should understand the game, provide a significant reward or benefit, and understand the medium.

The New MarketerIdentitiLab

Creative that cracks the codeSameer Mathur

1) The document discusses various creative advertising techniques like using memes, interactive games, collaborating with customers, and injecting humor. 2) It provides examples of successful ad campaigns that utilized these techniques, such as an Oreo campaign that engaged customers in designing cookies and a Kia Motors ad showing hamsters chilling in a car. 3) The document advocates for using native advertising by embedding products in movies, TV shows, and games to gain greater attention from consumers.

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Top Digital Marketers

1. DIGITAL MARKETERSTOP

2. CREATE AWARENESS1) PROMOTED turkey bacon by trying to make Michael Bacon (the brother of Kevin Bacon) the most-followed Bacon in his family on Twitter, leasing out the Wienermobile for a day via social media, and sending a penniless comedian across the country trading bacon for essentials. ��

3. GENERATE INTEREST2) �� Made last summer��s Jay Z album platinum BEFORE it was released through an agreement with Samsung to distribute it to Galaxy smartphone owners first.

4. Showed technologies in ACTION with a food truck that uses analytics and cloud- computing to create unique meals for users who voted for their favorite ingredients on Twitter. DISSEMINATE INFORMATION3) ��

5. CREATE AN IMAGE4) REFRESHED cK One��s image, generating more than 1 million views on Snapchat and 10.5 million views on Twitter. ��

6. CREATE A STRONG BRAND5) �� Is the thread that stitches together Coca- Cola's biggest campaigns: Polar Bowl, Mirage, The Ahh Effect, Share a Coke and It��s Beautiful. ��We thought through every scenario and made sure we were prepared to ENGAGE in that conversation.��

7. STIMULATE TRIAL6) Used digital media to TARGET consumers with appropriate ads for whatever stage they are in at the shopping process. If they are receiving the ad for the first time, Acura may send a general brand message; if it is the third time, the automaker may present an OFFER or DEAL. ��

8. CREATE BUZZ7) Created a Game of Thrones social-media roast which generated nearly 800 million earned impressions and 1 million total engagements across major social- media platforms in just 48 HOURS. It also resulted in a 360% increase in social- media mentions compared to the same time the year prior. ��

9. GAIN CONSIDERATION8) �� Got people talking about SEX with the Flappy Bird-like game Flappy Sperm, a ��Travel with Love�� campaign using sex toys instead of turkey bacon to travel by barter, and a #TurnOffToTurnOn social media campaign for Earth Day.

10. THAT��S A WRAPFin �� All of this filler text could be about how AWESOME you are. Your Name Here Some Company, best marketer ever, The World

11. Presented by ASHLEY ANDREWS, Events and Web Presence Manager, www.ashleynickole.com. �� DIGITAL MARKETERSTOP

Editor's Notes

#2: Hello, my name is Ashley Andrews. Today I am relating the unique strategies that garnered fame for AdAge��s TOP Digital Marketers to the eight Web Objectives we just discussed.
#3: First, create awareness. Digital and social marketing can create awareness for an organization and its products and services. Tom here helped build awareness for Oscar Meyer��s Turkey Bacon with Twitter campaigns and a barter for bacon trip across the country. If a person offered to trade you bacon for gas, food or lodging, would you accept?
#4: Second, generate interest. Bacon as well as digital and social marketing can be used to generate interest. Colleen generated interest in Jay Z��s latest album while providing an exclusive experience for Galaxy smartphone owners.
#5: Third, disseminate information. Providing info about difficult-to-explain technologies using traditional print media is tough, that��s why Ann brought Watson analytics and cloud-computing to life using FOOD. What about you, do you learn better when there��s food involved?
#6: Fourth, create an image. The web can be used to create an image for a company. Kristen refreshed an image for the 20-year old brand, cK One, using newer social media channels to engage with a younger audience.
#7: Fifth, create a strong brand. The internet, as part of an IMC program, can help brands become stronger. Coca Cola��s brand strength is incredible with it lighting up people��s brains in fMRI machines in different ways than Pepsi does. Jennifer is one of the brand��s brains that takes digital and social marketing to a neurological level.
#8: Sixth, stimulate trial. Samples, promotions, sweepstakes coupons and more allow brands to stimulate buyers on the fence into trying out the product. Michael targeted potential Acura buyers and eased them through the shopping process with offers and deals.
#9: Seventh, create buzz. To keep the Game of Thrones buzz going during the off-season, Sabrina hosted an online Joffrey roast, spreading the Games�� gospel far and wide. Who here watches Game of Thrones?
#10: And, finally, eighth, gain consideration. In some markets, sex is very taboo and brands have a hard time moving into a consumer��s consideration set without chatter about their products. To get people talking about Durex, Ben busted out digital and social media efforts like Flappy Sperm.
#11: So there you have it. Brands use digital and social media to achieve web objectives, and the marketing professionals that help firms do so live to see their names on fancy internet lists. Any questions?
#12: So there you have it. Brands use digital and social media to achieve web objectives, and the social media mavens that help firms do so get their names on fancy internet lists. Any questions?

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Editor's Notes