Top tweets from cannes final
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This document contains a collection of tweets from Cannes Lions 2013 that discuss creativity and advertising. Some key ideas expressed are: thanking Cannes Lions for inspiration; that advertising should be relevant, actionable, valued and experiential; that creativity comes from both pressure and allowing people to fail in order to experiment; and that the best work comes from personal relationships rather than pitches. Culture and emotional understanding of consumers are also emphasized.
![[During the period when he was
whizzed from The Tonight Show] I
had no outlet to communicate.
Then overnight a Facebook
community appeared.
- Conan OBrien](https://image.slidesharecdn.com/toptweetsfromcannesfinal-140211045725-phpapp02/85/Top-tweets-from-cannes-final-47-320.jpg)
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Top tweets from cannes final
- 2. RT @SouheilBadaa: Thank you again #canneslions and @JimStengel for an amazing festival. See you next year! #inspired
- 3. "#Advertising should RAVE! Relevant, Actionable, Valued, Experiential!" @wharton #CannesLions #WalnutMedia #Pakistan
- 4. RT @Ogilvy: Ogilvy & #Inspire #Quote: "It isn't the mountains ahead to climb that wear you out; it's the pebble in your shoe."
- 5. RT @rachel_arthur: "Get up everyday to do what you love to do; have the passion to have a big idea" Lee Clow #canneslions #lionofstmark
- 6. #Coke - "data is the soil in which our ideas grow" (via @JasonXenopoulos ) #CannesLions #WalnutMedia #Pakistan
- 7. RT @abdulkarim: "If you give people a stage, their creativity will shine through" - David Alberts of @MOFILMugc #CannesLions
- 11. RT @abdulkarim: 70% of all decisions in supermarkets are spontaneous #CannesLions #Shopper #Marketing (via @IPA_Updates)
- 12. Create time and pressure to see just how awesome your people are! #CannesLions #WalnutMedia #Pakistan
- 13. RT @HuffPostSmBiz: Your small business should be using Facebook Heres four reasons why
- 14. 1. With over 1.1 billion users, Facebook is an unparalleled source
- 17. And lastly, it is an addiction!
- 18. ... So create a culture to fail and that would give your people the confidence to experiment! #CannesLions #WalnutMedia #Pakistan
- 20. 'LEARNING DOESNT HAVE TO HAPPEN JUST ON THE JOB!' #CannesLions #WalnutMedia #Pakistan
- 21. "Creativity drives innovation...there is a direct impact on brand success through creativity." Joe Tripodi , Creative Marketer #CannesLions
- 22. RT @EricEVGEurope: Out Of 500Billion spent in advertising 200 are spent on TV #CannesLions #advertising #pricelesscannes
- 23. You know why adults ask kids for who they want to be, when grow older? - They're actually looking for ideas for themselves ;)
- 24. Best work always comes from personal relationships "more dating less pitching" ! #deadly60 #DavidWheldon #CannesLions #WalnutMedia #Pakistan
- 25. "Without the emotional context of consumer segmentation, we're going to get it all wrong" David Wheldon, Barclays #CannesLions #WalnutMedia
- 27. RT @beneg92: Important thing I learned at #CannesLions - don't just be professional, be a professional version of yourself.
- 28. People still want to be surprised. That's why you have a "shuffle" function on your playlist! #CannesLions #WalnutMedia
- 29. 'Culture: it's what people do when no-one is looking' #IBM #CannesLions #WalnutMedia
- 30. It's one thing to achieve success, but is more more difficult to repeat it. That's the challenge. #CannesLions #WalnutMedia
- 31. #Coke #JoeTripodi We used to focus on functional benefits, and then emotional benefits. The new focus is "cultural leadership" #CannesLions
- 32. "If your client is not scared of your idea, it is not good enough." @AmirKassaei #CannesLions #WalnutMedia
- 33. For @Cirque, "impossible is only a word." #CannesLions #WalnutMedia
- 34. Individual creativity in a collaborative culture brings the best of results for co-creation (My thoughts) #CannesLions #WalnutMedia
- 36. RT @OgilvyLion: TV is on the wall. YouTube is everywhere. There is true power in social media. #YouTube #CannesLions
- 37. "Once you get the audience attention, don't leave the conversation -successful brands in this space are always on" @rkyncl #CannesLions
- 45. Shift from passive to empowered, skeptical consumers! @wharton #CannesLions #WalnutMedia #Pakistan
- 46. We dont focus on marketing from peoples perspectives, we think about it from a business perspective. Lisa Donohue CEO Starcom USA
- 47. [During the period when he was whizzed from The Tonight Show] I had no outlet to communicate. Then overnight a Facebook community appeared. - Conan OBrien
- 48. The relationship between digital and real is the essence of architecture. Rem Koolhaas #CannesLions #WalnutMedia
- 49. Leadership is about doing everything you can do with your team to create the conditions for success" #CannesLions #WalnutMedia #Pakistan