Treatment adverts
- 1. Treatment For my main task I am creating two advertsfor sportswear under the nameof a company, which I have designed, named Infinitesports. The main purposeof these advertsis to generate sales in the sportswear advertised, however makingthese advertswould also mean increased brand awarenessand brand reinforcement. Advert1 will be advertising runningtrainersand advert2 will be advertisinga runningjacket. It is importantfor the products to look practical and hard wearingso that they seem like they would be beneficial to the audience. I have decided to not use narrativein either of my adverts as I feel showing the productsin use alongsidemusic, will allow the audienceto see the benefits of the productsthemselves in a simple manor without muchexplanation. Within my footage for both of the advertsI am going to create, I will be showing the productsin action outside in order to show how they perform in a real life everyday running environment, rather than on a runningtrack as the audiencewill be morelikely to use the products in naturalsetting. I am going to usevariouslocations of different surfacetypes such as, grass field, concrete road, dirttrack and forestation to show how the productsperform acrossdifferent surfacesand terrains, whilst putting emphasison the fact that these productscan be used by the average everyday person in their local environment. Throughoutthe shots for advert2 I will pointout the qualities of the runningjacket through brief title screens, for example as one of the shots in advert2, I will shoot the jacket as the actor takes it off and folds it into itself, to show off its practical qualities to the audience, this will be pointed outin a simple way by a brief cut-in to a title screen saying PRACTICAL. Thepurposeof these title screens will be to reinforceany qualities of the jacket that are being presented to the audiencethrough the footage. In advert1 I will show shots of the runningtrainersbeing used for other areas of sport besides running, in order to widen the target audienceslightly by expandingthe potential benefits of purchasingthese trainers, these sports willincludefootball, basketball and longjump. Showingthe audiencefirst hand how these productsperform rather than just showing them the productsalone, will capturetheir attention more as they may picturethemselves in the position of the actor seen using the productsin the advert.
- 2. Shots Advert 1: Shot(s) 1 - First of all at the start of my footage I will use various brief still shots of the locations which I am planningto use in my advert, these being a filed, a forest dirt track, a concrete road, a outdoor basketball area, a football goal, a runningtrack, a tennis courtand perhaps a sand pit Shot(s) 2 - Within the first shots of the advertI may also includebrief close up shots of a basketball, football and perhapsa sandpit, this will give the audiencean ideaof what is to come within the footage Shot 3 – This shot will show a quick close up of the male runner in my video puttingon the runningtrainersand lacing them up, this implies that he is about to go running Shot 4 – Long shot will show a fullbody view of the male runner leavingthe frontdoor of a house in his runningclothing and trainers, he will then jog off past the camera as he closes the frontdoor, this shot will suggest that he has just left his home to go on a run Shot 5 – Tracking shot will follow the runner, ashe runsdown a concrete road, the focus on the camera will be on the runners trainers, the shot will be filmed from the right side of his body, this will show the trainer to the audiencewhich is the main focusof the advert Shot 6 – long pan shot will show the male running pastthe camera frontthe left side of his body, the location will of switched to a stony typeroad (Next I willuse a quick succession of still shots) Shot 7 – This shot will show the male wearingthe trainers on a runningtack (either on grass or track material) as he prepares to set off whilst he bends down in the runningstart position, again the focuswill be on the trainers the malewill be shown from no more then the neck downwards, Shot 8 - The second of the still close upswill show the male from the top of the leg down to the trainers as a basketball bouncesnext to his feet, implyingthat he is bouncingthe ball
- 3. with his hands, as a follow up to this I may show a shot of the male tacking a shot at the basketball hoop and scoringa basket, the male runner willbe the only oneof the court Shot 9 – This still close up willshow the males feet as he kicks a football Shot 10 – As follow up to shot 9 this shot will show a still medium longshot of a football traveling fast into a football goal from the frontof the goal, there will be no one in the shot implyingthat this wasthe ball kicked by the male in the previousshot Shot 11 – This will be a still close up of the male jumpingfrom the jump mark at a sandpitfrom a side view Shot 12 – Medium shot will show the male in the air as he jumpstowardsthe sandpit, this will be shot from the front angle facing the runner Shot 13 – Close up shot will show the males feet as he landsin the sandpit, again this will be shot from a side view to concentrate the action on the males trainers (After the succession of still shots to show how the trainers perform in other areas of physical exercise and sportbesides running, Iwill then focusthe action of the footage back to the male running) Shot 14 – Still long shot will show male runningacrossopen field Shot 15 – A zoom out willbe used to show the male running towardsthe camera across the open field, whilst the camera focus’son the legs and feet of the male Shot 16 – A zoom in will be used as the male runsthrough a forest dirt track typearea with his back to the camera, the focuswill be on the males trainers on his feet as he runs Title shot 1 – This title towardsthe end of the footage will be on a black background with blue writing (as to symbolizethe colour of the InfiniteSports logo) in bold capitals, which reads, WHATHOLDS YOU BACK? Title shot 2 – This title again will be on a black background with capital blue writingas the wordsread, THERE IS NO LIMIT, which is the title name of the campaign for my company InfiniteSports Shot 17 – Finally this shot will simply show the trainersplaced as a pair without anyonewearingthem, on a concrete road
- 4. location, this will give the audienceonefinal view of the design of the trainerswithin the advert Title Shot 3 – This title shot will be in bold capital blue writing on a black background sayingthe nameof the trainer, perhaps INFINITE RUN 1 Title shot 4 – This will be the final shot of the advertas the title screen will show the Infinite Sports company logo Advert 2: This footage will be shot on a day when it is not sunny so that the use of the runningjacketlooks justified, if it is sunny theaudiencemay wonder why the runner needsajacket as the denotation of it being sunny isthat it is also hot. Shot 1 – Still long shot from in frontof the male runner will show him stretching briefly on the pavementwith housesin the background, suggestingthat he is about to start runningas he is wearingrunningclothing Shot 2 – Close up of the male doingup his runningjacketto the neck, which was already unzipped whilsthe wasstretching in the first shot Title Shot 1 – This title willbe on a black background with blue capital writingto symbolizethe colours in the company logo,(branding)and will read STYLISH DESIGN Shot 3 – Tracking shot will follow the runner at a side view from his waist to his head in order to show a good view of the runningjacketwhilst it is in use, the location for this shot will be a concrete road, the surfacewill have to be fairly level in order for the tracking to be smooth Shot 4 - I will usethe same location as the previousshot to shoot a long shot pan as the male runner runspastthe camera in fullbody view whilst wearingthe jacket Shot 5 – Next I will use a still longshot from a side view of the male runner ashe runsacrossa open filed location, giving the audiencea fullbody view of the male as he runswhilst wearing the jacket Shot 6 – This shot will be taken from the hand of the male himself as he runswith the open field location in the background, he will face the camera towardshimself (looking
- 5. past it) whilst runningin order to show the amountof effort he is putting into his run, this willalso give the camera wobbly effect indicating running Title Shot 2 – Again will be black background with blue capital writing, this title shot will say LIGHTWEIGHT Shot 7 – This shot will be a long shot which pansround asthe male runson a dirt track through a forest location and over a log, concentrating moreon the upper half of his body rather than the lower half Shot 8 – This shot will show the male as he lands from climbing over the log in the previousshot, this will be a medium long shot showinghim from the waist upwardsashe catches his breath, he will then put his hands on the jacket zip in order to symbolizethat he is about to undo it Shot 9 – Cutin shot will show the action of the male undoing the zip to his jacket slowly Shot 10 – From the frontangle of the male a medium shot will show him taking off the jacket Shot 11 – A short series of close up jump cutswill show the male foldingup the jacket and turningit into a bag, as the insideof one of the jacket pockets will have a shoulder strap insideit Title shot 3 – Title shot with black background and bluecapital writing will show the word PRACTICAL Shot 12 – Still Medium longshot from the frontangle of the male will show him still in the forest location, as he has finished foldingthe jacket into a bag and begins to run again Shot 13 – A zoom in from behind the male will happen as he runsinto the distance whilst by a river location Shot 14 – A zoom out willshow the male from the frontangle whilst he runsby the river at the same location used in the previousshot Shot 15 – Tracking shot from the right side angle of the male will show him as he runsdown aconcrete surfaceroad Shot 16 - A low angle still shot from behind willshow the male as he slowsdown and stopsrunningfor a second whilst he takes of the jacket which is still folded up into a bag Shot 17 – Front low angle shot will show the maleas he unfolds the jacket and putsit back on and zipsit up to his neck Title Shot 4 – Black background with blue capital writing will read COMFORTABLE
- 6. Title Shot 5 – Again the same colour regime as the other title shots will be used, this title shot willshow the nameof the company productINFINITE LIGHTFIT Title shot 6 – The final title shot with same colour regime will show the brand logo for Infinite Sportsand the campaign Title underneathit in capitals, THERE IS NO LIMIT