Ollie edit decision list sponsorship
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This document contains summaries of 50 video shots taken for a fashion project. It provides details such as the shot duration, type of shot, and a comment on the quality and whether it was used. Most shots are evaluated as good, mediocre, or bad based on factors like framing, movement, pace, and preference over similar shots. The best shots show clear views of the clothing from different angles, with the model well-positioned and steady movement. Shots were excluded if the framing, movement, or model positioning were unsatisfactory.
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The document contains an edit decision list reviewing 62 video clips for use in two advertisements. Each clip is described by its shot type, duration, and quality, and it is noted whether the clip will be used. Most clips are rejected due to unsteady camerawork, unflattering model positioning or actions, or shots being too long. Several clips are marked as partially usable. In total, 13 clips are fully approved for use in the advertisements.Edit decision list 
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1) Large conglomerates like Sony have advantages in producing and distributing films due to their financial resources and ability to use cross-promotion across their subsidiaries.
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3) Looking at existing TV viewing figures to identify the best channel, Sky Sports 1, to sponsor for a sponsorship sequence.
4) Gauging feedback via likes and comments on a Facebook page for Infinite Sports to evaluate audience response.
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Media timeline sponsorshipolliedwyer
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Television broadcasting began in Berlin in 1935 with the first electronically scanned TV service. The BBC launched the first regular high-definition TV service in 1936 from Alexandra Palace in London, establishing it as the birthplace of modern television. The first TV sponsorship occurred in 1946 in the US during a baseball game, where Bulova paid $9 for a 10-second advertisement. Today, 30-second TV sponsorships can cost up to $180,000. Tim Berners-Lee invented the World Wide Web in 1991 while working in Switzerland. Web 2.0, introduced in 2002, allowed for more interactive websites and user-generated content like YouTube and Facebook. Pop-up ads were first used on Tripod.com inMedia timeline history of advertisements 
Media timeline history of advertisements olliedwyer
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This document provides a history of media advertising, beginning with the development of television in the UK from 1936 onward. It discusses how TV advertising began in 1955 on ITV and has since expanded with additional channels. While early TV ads were only affordable to large businesses, technological advances like desktop video in the 1990s allowed smaller businesses to produce ads. The document also summarizes the first radio ad in 1922 and newspaper ads dating back to 1704. It provides an example of a successful Evian TV ad from the late 1990s and notes the Angry Birds game trailer as the most viewed YouTube ad of all time.Naming company and products main task
Naming company and products main taskolliedwyer
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The document lists existing major brands in the sportswear industry such as Nike, Adidas, and Puma. It then provides potential names for a new sportswear company, including Light Wear, Sports Light, and Limitless Sports. Finally, it suggests possible names for running trainer and jacket products, such as Celeritas Jacket, Light Air Trainers, and Tenacious Jacket.Initial ideas powerpoint a2 adverts 
Initial ideas powerpoint a2 adverts olliedwyer
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The document discusses initial ideas for creating two television advertisements focused on either sportswear for men, men's aftershave, or food. For sportswear, the document considers advertising running shoes and jackets from Nike to promote physical activity. Men's aftershave advertisements could feature two fragrances from Paco Rabanne to promote the brand overall. Finally, food advertisements may highlight McVitie's milk chocolate and dark chocolate biscuits to showcase the company's wide product selection.Production schedule a2 media 
Production schedule a2 media olliedwyer
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The production schedule outlines 21 weeks of tasks for creating an advertising campaign. It includes 3 phases: pre-production planning from weeks 1-8 with activities like research, audience targeting, and developing ideas; production from weeks 9-13 including photo shoots and filming; and post-production such as editing and finalizing the product from weeks 14-21. Ancillary tasks run alongside the main tasks, including ongoing development of assets and materials.Nike running trainers adverts codal analysis
Nike running trainers adverts codal analysisolliedwyer
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The document provides an analysis of visual, audio, narrative, action, enigma, and technical codes used in four Nike shoe advertisements. The ads show feet and shoes forming to introduce a new technology, famous athletes demonstrating shoes' performance capabilities, and a computer animated shoe dismantling to show its parts and technology. Music, visuals, and lack of narration aim to immerse viewers and suggest they can achieve athletic goals through the shoes.Stereotypes of women
Stereotypes of womenolliedwyer
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This document outlines common stereotypes associated with different groups of women, including dumb blondes who are seen as unintelligent but attractive, teenage females who are focused on their appearance and social lives, elderly women who are viewed as rude and having declining senses, mothers who are caring for their families and homes, and working women who are seen as bossy and power-hungry. It provides lists of stereotypical traits often attributed to each group.Ollie edit decision list sponsorship
- 1. Video Reference Duration Shot Type Good/Mediocre /Bad Comment 00034.MTS 4 seconds Still medium shot Good The model is positioned well in the cameras centre view and carries out a clear motion of doing up the jacket, which he is wearing. 00040.MTS 2 seconds Still medium shot Bad I did not use this shot in my final footage as the model sways to one side of the camera too much, leaving a large space to the right side of the cameras view. 00041.MTS 3 seconds Still medium shot Mediocre This shot wasn¡¯t bad however I simply felt that it wasn¡¯t needed in m final footage, as I had better shots which could be used instead of it. 00042.MTS 4 seconds Still medium long shot Good The angle at which the model is standing in front of the camera shows a good view of the jackets back image. 00044.MTS 6 seconds Still medium close up shot Bad I didn¡¯t use this shot as I didn¡¯t like the position the model moved into, it left too much space towards the bottom of the cameras view. 00045.MTS 3 seconds Still medium close up shot Bad This shot was not useable as the camera jolts making the footage unsmooth. 00046.MTS 3 seconds Still medium close up shot Good I used the end part of this shot as it shows a good clear view of the back and sides of the models shoes. 00047.MTS 3 seconds Still medium close up shot Good The quality of this shot was good however I did not use it in my footage as I had other similar shots, which I preferred. 00048.MTS 5 seconds Still medium close up shot Good I liked the positioning of the model in this shot, showing a good image of the trainer¡¯s inner-side and front views. 00049.MTS 4 seconds Still medium close up shot Good A brief part of this shot was used in my final footage. Positioning of the model is good as is the view which briefly shoes the sole of the trainers. 00050.MTS 2 seconds Still medium close up shot Mediocre This shot was not bad but the action of the model was not entirely good as I didn¡¯t feel that his movements show a good view of the trainers. 00051.MTS 1 second Still medium long shot Bad The model was not prepared for this shot before it was taken. 00070.MTS 4 seconds Tilt medium long shot Mediocre Movement of the tilt is good in this shot however I felt the camera view was too zoomed out therefore I didn¡¯t use it.
- 2. 00071.MTS 7 seconds Tilt medium shot Bad The downward tilt in this shot was not consistent and smooth making the footage jolty. 00072.MTS 4 seconds Tilt medium close up shot Good Pace at which the tilt moved upwards was consistent and positioning of the model was good. 00073.MTS 5 seconds Tilt medium close up shot Bad The movement of the tilt in this shot was not at a steady pace. 00074.MTS 3 seconds Tilt medium close up shot Mediocre This shot was not bad as the tilt is smooth however I did not like the angle in which the model turned towards the end of the shot. 00075.MTS 4 seconds Still medium close up shot Mediocre Positioning of the model was good in this shot however I felt that his movements looked too stiff. 00076.MTS 6 seconds Inwards zoom medium long shot Good Speed at which the camera zooms in is consistent and not too fast paced. 00077.MTS 7 seconds Inwards zoom medium long shot Good I thought that shot was good however I had other similar shots which I preferred therefore this shot was not used. 00078.MTS 4 seconds Outwards zoom close up shot Good This shot was good in showing a close up view of the running trainers aesthetics, which the model was wearing.