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際際滷Share a Scribd company logo
TWITTER
For Business


         Twitter.com/smmanley
Company Name Here




     Traditional:                                  Social:
  You get it from us                   You get it from your network




How we communicate has changed
                                           Twitter.com/smmanley
What is Twitter?

One to Many Communication Tool

Reach out and have conversations in 140 characters or
less  either from SMS device, web based application, or
mobile application in bite sized chucks.

Only does three things:
    Send out a message
    Send out a message in reply to someone
    Send out a private message
                                    Twitter.com/smmanley
Twitter

 Like Facebook, but more concise
 Short messages & direct links immediately showcase the
  new projects or exciting news.
 Used by Congress, Executives, and the Media to announce
  updates and gather feedback.




                                       Twitter.com/smmanley
Only 14% of People TRUST
       ADVERTISEMENTS

78% TRUST the Recommendations
     of OTHER CONSUMERS


                   Twitter.com/smmanley
Social Networking - November 2008

John McCain
   Facebook Fans: 620,359
   Twitter Followers: 4,603
   YouTube Views: 2,032,993
   MySpace Friends: 217,811
                                 Winning The Presidential Election
                                          = PRICELESS
Barack Obama
   Facebook Fans: 2,379,102
   Twitter Followers: 112,474
   YouTube Views: 18,413,110
   MySpace Friends: 833,161


                                         Twitter.com/smmanley
2012 Republican Candidates on Twitter




                       Twitter.com/smmanley
How can you use Twitter?

         Customer service
         Reputation management
         Instant access to what is being said right now
         Share current events  citizen journalism
         Constant stream of new ideas and links
         Extend your reach  become a thought leader
         Network with other in your industry
         Internal pipe - yammer


                                                  Twitter.com/smmanley

8 of 10
What are you   What are you
   Tell      doing?        thinking?


Connect       Follow       Unfollow           Block


Converse                     Direct
             Message                        Retweet
& Share                     Message



  Topic     #Hashtag

                                 Twitter.com/smmanley
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Twitter presentation for slide share

  • 1. TWITTER For Business Twitter.com/smmanley
  • 2. Company Name Here Traditional: Social: You get it from us You get it from your network How we communicate has changed Twitter.com/smmanley
  • 3. What is Twitter? One to Many Communication Tool Reach out and have conversations in 140 characters or less either from SMS device, web based application, or mobile application in bite sized chucks. Only does three things: Send out a message Send out a message in reply to someone Send out a private message Twitter.com/smmanley
  • 4. Twitter Like Facebook, but more concise Short messages & direct links immediately showcase the new projects or exciting news. Used by Congress, Executives, and the Media to announce updates and gather feedback. Twitter.com/smmanley
  • 5. Only 14% of People TRUST ADVERTISEMENTS 78% TRUST the Recommendations of OTHER CONSUMERS Twitter.com/smmanley
  • 6. Social Networking - November 2008 John McCain Facebook Fans: 620,359 Twitter Followers: 4,603 YouTube Views: 2,032,993 MySpace Friends: 217,811 Winning The Presidential Election = PRICELESS Barack Obama Facebook Fans: 2,379,102 Twitter Followers: 112,474 YouTube Views: 18,413,110 MySpace Friends: 833,161 Twitter.com/smmanley
  • 7. 2012 Republican Candidates on Twitter Twitter.com/smmanley
  • 8. How can you use Twitter? Customer service Reputation management Instant access to what is being said right now Share current events citizen journalism Constant stream of new ideas and links Extend your reach become a thought leader Network with other in your industry Internal pipe - yammer Twitter.com/smmanley 8 of 10
  • 9. What are you What are you Tell doing? thinking? Connect Follow Unfollow Block Converse Direct Message Retweet & Share Message Topic #Hashtag Twitter.com/smmanley

Editor's Notes

  • #3: It is not just you providing information to the consumers