Serif and sans serif fonts are discussed, with sans serif fonts being recommended to avoid. Some general rules for font usage are also mentioned but not described.
Show me the Money: Digital Conversion webinarFluid
油
This webinar from Fluid Advertising discusses how to track digital marketing efforts and generate more revenue. It covers challenges marketers face with changing digital landscapes and pressure to show ROI. Solutions presented include focus, planning, learning, training and discipline. Specific tactics covered are email campaigns, retargeting, landing pages, content marketing and link building. Tools for tracking discussed are Google Analytics, Google Tag Manager, email service providers and content capture forms. The webinar encourages testing approaches to improve results.
The document discusses how Carnegie Mellon University embraced social media to increase its online visibility and brand awareness. It redesigned its website with a focus on Web 2.0 features. As part of its campaign, the university launched a series of online videos highlighting professors, alumni, students and curriculum. It aimed to connect more deeply with alumni through viral sharing of videos on sites like YouTube and Facebook to build its online and offline presence and outreach. The university's goals included securing millions of video views and thousands of social media followers within a year of the campaign's launch.
The document discusses the effective use of social media by nonprofits to enhance engagement, build community, and raise awareness for their missions. It highlights case studies, such as Carnegie Mellon University's successful social media campaign that increased outreach and visibility among students and alumni. Various tips and strategies for utilizing social media platforms like Twitter and Facebook for fundraising and engagement are also provided.
The document discusses the importance of social media, particularly Facebook, in marketing and brand engagement. It emphasizes the shift from traditional marketing (the 4 P's) to a relationship-oriented approach (the 3 R's: relevant, real, responsive). Additionally, it outlines various benefits of utilizing Facebook, including customer engagement, brand awareness, and the significance of building genuine relationships with consumers.
The document discusses guerrilla marketing, defined as achieving traditional marketing goals through non-traditional, low-budget, and highly original methods. It explores various tactics such as ambient, ambush, stealth, viral, and street marketing, emphasizing their effectiveness across different industries and target audiences. Successful guerrilla marketing campaigns rely on creativity and engage in public spaces to leave a lasting impression on viewers.
Start-up Series Part 4: From First Customers To Scale & GrowthFluid
油
This document covers the fourth part of a series on scaling a business from its first customer, featuring insights from various experts in conversion optimization and economic development. It discusses techniques for bridging sales and marketing, the importance of performance-based advertising, and highlights case studies such as Pluralsight. Additionally, it emphasizes the need for connection between departments and offers resources for further learning and business development.
This document discusses the importance of smarketing, which is the integration of sales and marketing departments. It describes how marketing can help close sales by prioritizing marketing, facilitating collaboration between sales and marketing, and ensuring effective communication. Key tools for smarketing success include interdepartmental meetings, feedback loops, business analytics, and marketing automation to align sales and marketing objectives and processes.
Marketing: Closing The Sale | Fluid AdvertisingFluid
油
This document discusses the importance of smarketing, which is the integration of sales and marketing departments. It describes how marketing can help close sales by prioritizing marketing, facilitating collaboration between sales and marketing, and ensuring effective communication between the departments. Key tools for smarketing success include interdepartmental meetings, feedback loops, business analytics, and marketing automation to align sales and marketing objectives and processes.
This document discusses redefining your brand for success in 2017. It provides tips for adjusting your branding focus, such as focusing on your customer's motivations rather than your own interests. It also recommends efficiently overcoming branding challenges like creating engaging content on a budget. Finally, the document emphasizes finding your unique voice and observing other successful brands to develop fresh yet on-brand messaging strategies.
The document discusses the evolution of Facebook and its strategies for organic and paid success in digital marketing. It outlines the pros and cons of using Facebook for advertising, offers best practices for engagement, and highlights effective ad formats. Additionally, it emphasizes the importance of building relationships through social media and leveraging Facebook's targeting capabilities.
Marketing automation is a software platform that integrates various marketing tools to streamline processes and improve lead generation. Companies implementing marketing automation have reported increased sales and better quality leads, especially among larger businesses. The document discusses different software options, their features, and emphasizes the importance of support and integration when selecting a marketing automation partner.
The document discusses the significance of passion in business and marketing, emphasizing the need to connect emotionally with consumers by focusing on benefits rather than features. It highlights the importance of planning, maintaining successful strategies, and learning from other brands. Additionally, insights from key figures in Utah's nonprofit and marketing sectors are mentioned to illustrate effective practices in fostering passion-driven initiatives.
Not so Scary: Things marketers should not be afraid ofFluid
油
The document discusses effective marketing strategies, emphasizing the importance of learning from competitors while also developing unique campaigns. It features insights from digital marketing professionals Dustin Cederholm and Jonathan Rodriguez about conversion optimization and creative marketing approaches. Key themes include understanding customer needs, utilizing simple tools, and adapting strategies to enhance marketing effectiveness.
The document outlines the importance of Google tools in enhancing digital marketing strategies, emphasizing tools like Google Analytics and AdWords. It provides a step-by-step guide to using UTM parameters for better campaign tracking and highlights the evolution of Google and its significant impact on digital advertising. Overall, it stresses the critical role of mobile advertising and data analysis in optimizing marketing efforts.
The document discusses creative design strategies in the modern digital world. It notes that the internet and mobile devices have fundamentally changed how people consume information, with shorter attention spans and brains rewiring due to increased online usage. It recommends designing for simplicity and storytelling. Examples of creative design include traditional advertising adapting to new formats, digital marketing using omnichannel experiences, and emerging technologies like augmented reality and 3D mapping. The presentation aims to help understand creative design in today's digital landscape and develop strategies for success.
Content Marketing: An expert discussion on effective online content strategiesFluid
油
The document discusses effective content marketing strategies from experts in the field, focusing on understanding audience needs, creating engaging content, and utilizing various distribution channels. Key points include the importance of messaging architecture, the need for shareable content, and adapting strategies to avoid obsolescence. It emphasizes knowing the audience and addressing their challenges to enhance the effectiveness of marketing efforts.
The document provides a glossary of SEO terms, including concepts like 301 redirects, 404 errors, meta data, backlinks, and search engine optimization. It explains technical aspects, such as canonical URLs, indexed pages, and XML sitemaps, which are crucial for improving website visibility and ranking. Additionally, it contrasts legitimate SEO practices with black hat techniques, emphasizing the importance of quality content and ethical strategies.
How to optimize your website - Fluid Advertising Digital Marketing Fluid
油
The document discusses the importance of on-page SEO for blogs, emphasizing the need for relevant domain names, URLs, titles, and alt attributes to improve search engine visibility. It highlights key strategies such as conducting keyword research, optimizing meta descriptions, and creating quality content that enhances user experience. Recommendations for image management and the uniqueness of title tags are also provided to boost ranking potential.
This document contains information about using online video and YouTube for marketing purposes. It discusses how YouTube can be used for brand awareness, product promotion, direct sales, business-to-business marketing, product support, training, and employee communication. Tips are provided on creating engaging video content, optimizing videos for search, and promoting videos through various online and offline channels to drive traffic. Analytics tools are highlighted for measuring the results of video marketing campaigns on YouTube.
This document contains information about John Dye and his company Fluid Studio, including their contact information, details about a presentation on social media, and tips for using different social media platforms like Twitter, LinkedIn, and YouTube.
This document contains information about John Dye and his networking principles. It includes John Dye's contact information, including his cell phone number, email, website and Twitter handle. It then outlines several foundational principles for effective networking, such as making other people successful, finding people's interests, and building a network before needing it. Finally, it describes a three step process for networking, including planning, connecting with people, and following up.
This document appears to be from a presentation on social media marketing strategies. It discusses using current social media platforms like Facebook, Twitter, and YouTube to engage customers and build relationships. It provides tips for social media marketing such as using current fans to promote pages, creating contests to drive more fans, and using widgets and email marketing. The presentation emphasizes the importance of relevance, responsiveness and building relationships over social media.
This document contains information from a presentation on using Twitter for business purposes. Some key points include:
- Twitter can be an easy social media platform for businesses to use because it is free, easy to get started, only requires short messages, and allows reaching many potential customers.
- Businesses can use Twitter for customer service, sharing timely industry information and links, following thought leaders, and listening to conversations around their company.
- A 70-20-10 formula is suggested for business use of Twitter - 70% sharing resources, 20% collaboration, 10% casual conversation.
- Twitter is best used as a listening tool to understand customers and the industry conversation.
The document discusses strategies for using social media and other online marketing tools to promote a business. It provides tips on growing a Facebook fan base through contests and invitations. It also discusses using widgets, email marketing, and text messaging to engage customers and generate leads. The key aspects covered are developing an online strategy, engaging customers through relevant content, and measuring the results of different tactics.
The document discusses the importance of engaging alumni through social media, highlighting ten strategies used by universities, such as aiding job searches and fundraising. It emphasizes that universities should connect on a personal level and ensure their messaging is authentic. The success case of Carnegie Mellon University illustrates effective use of social media to enhance visibility and interaction with its audience.
The document emphasizes the importance of social media for restaurants and how it can enhance customer relationships. It provides various strategies for engaging with customers through platforms like Twitter, Facebook, and blogs, highlighting successful case studies such as Starbucks and Caminito Argentinean Steakhouse. Additionally, it stresses that genuine interaction and responsiveness are crucial for effective marketing and customer loyalty.
This document discusses redefining your brand for success in 2017. It provides tips for adjusting your branding focus, such as focusing on your customer's motivations rather than your own interests. It also recommends efficiently overcoming branding challenges like creating engaging content on a budget. Finally, the document emphasizes finding your unique voice and observing other successful brands to develop fresh yet on-brand messaging strategies.
The document discusses the evolution of Facebook and its strategies for organic and paid success in digital marketing. It outlines the pros and cons of using Facebook for advertising, offers best practices for engagement, and highlights effective ad formats. Additionally, it emphasizes the importance of building relationships through social media and leveraging Facebook's targeting capabilities.
Marketing automation is a software platform that integrates various marketing tools to streamline processes and improve lead generation. Companies implementing marketing automation have reported increased sales and better quality leads, especially among larger businesses. The document discusses different software options, their features, and emphasizes the importance of support and integration when selecting a marketing automation partner.
The document discusses the significance of passion in business and marketing, emphasizing the need to connect emotionally with consumers by focusing on benefits rather than features. It highlights the importance of planning, maintaining successful strategies, and learning from other brands. Additionally, insights from key figures in Utah's nonprofit and marketing sectors are mentioned to illustrate effective practices in fostering passion-driven initiatives.
Not so Scary: Things marketers should not be afraid ofFluid
油
The document discusses effective marketing strategies, emphasizing the importance of learning from competitors while also developing unique campaigns. It features insights from digital marketing professionals Dustin Cederholm and Jonathan Rodriguez about conversion optimization and creative marketing approaches. Key themes include understanding customer needs, utilizing simple tools, and adapting strategies to enhance marketing effectiveness.
The document outlines the importance of Google tools in enhancing digital marketing strategies, emphasizing tools like Google Analytics and AdWords. It provides a step-by-step guide to using UTM parameters for better campaign tracking and highlights the evolution of Google and its significant impact on digital advertising. Overall, it stresses the critical role of mobile advertising and data analysis in optimizing marketing efforts.
The document discusses creative design strategies in the modern digital world. It notes that the internet and mobile devices have fundamentally changed how people consume information, with shorter attention spans and brains rewiring due to increased online usage. It recommends designing for simplicity and storytelling. Examples of creative design include traditional advertising adapting to new formats, digital marketing using omnichannel experiences, and emerging technologies like augmented reality and 3D mapping. The presentation aims to help understand creative design in today's digital landscape and develop strategies for success.
Content Marketing: An expert discussion on effective online content strategiesFluid
油
The document discusses effective content marketing strategies from experts in the field, focusing on understanding audience needs, creating engaging content, and utilizing various distribution channels. Key points include the importance of messaging architecture, the need for shareable content, and adapting strategies to avoid obsolescence. It emphasizes knowing the audience and addressing their challenges to enhance the effectiveness of marketing efforts.
The document provides a glossary of SEO terms, including concepts like 301 redirects, 404 errors, meta data, backlinks, and search engine optimization. It explains technical aspects, such as canonical URLs, indexed pages, and XML sitemaps, which are crucial for improving website visibility and ranking. Additionally, it contrasts legitimate SEO practices with black hat techniques, emphasizing the importance of quality content and ethical strategies.
How to optimize your website - Fluid Advertising Digital Marketing Fluid
油
The document discusses the importance of on-page SEO for blogs, emphasizing the need for relevant domain names, URLs, titles, and alt attributes to improve search engine visibility. It highlights key strategies such as conducting keyword research, optimizing meta descriptions, and creating quality content that enhances user experience. Recommendations for image management and the uniqueness of title tags are also provided to boost ranking potential.
This document contains information about using online video and YouTube for marketing purposes. It discusses how YouTube can be used for brand awareness, product promotion, direct sales, business-to-business marketing, product support, training, and employee communication. Tips are provided on creating engaging video content, optimizing videos for search, and promoting videos through various online and offline channels to drive traffic. Analytics tools are highlighted for measuring the results of video marketing campaigns on YouTube.
This document contains information about John Dye and his company Fluid Studio, including their contact information, details about a presentation on social media, and tips for using different social media platforms like Twitter, LinkedIn, and YouTube.
This document contains information about John Dye and his networking principles. It includes John Dye's contact information, including his cell phone number, email, website and Twitter handle. It then outlines several foundational principles for effective networking, such as making other people successful, finding people's interests, and building a network before needing it. Finally, it describes a three step process for networking, including planning, connecting with people, and following up.
This document appears to be from a presentation on social media marketing strategies. It discusses using current social media platforms like Facebook, Twitter, and YouTube to engage customers and build relationships. It provides tips for social media marketing such as using current fans to promote pages, creating contests to drive more fans, and using widgets and email marketing. The presentation emphasizes the importance of relevance, responsiveness and building relationships over social media.
This document contains information from a presentation on using Twitter for business purposes. Some key points include:
- Twitter can be an easy social media platform for businesses to use because it is free, easy to get started, only requires short messages, and allows reaching many potential customers.
- Businesses can use Twitter for customer service, sharing timely industry information and links, following thought leaders, and listening to conversations around their company.
- A 70-20-10 formula is suggested for business use of Twitter - 70% sharing resources, 20% collaboration, 10% casual conversation.
- Twitter is best used as a listening tool to understand customers and the industry conversation.
The document discusses strategies for using social media and other online marketing tools to promote a business. It provides tips on growing a Facebook fan base through contests and invitations. It also discusses using widgets, email marketing, and text messaging to engage customers and generate leads. The key aspects covered are developing an online strategy, engaging customers through relevant content, and measuring the results of different tactics.
The document discusses the importance of engaging alumni through social media, highlighting ten strategies used by universities, such as aiding job searches and fundraising. It emphasizes that universities should connect on a personal level and ensure their messaging is authentic. The success case of Carnegie Mellon University illustrates effective use of social media to enhance visibility and interaction with its audience.
The document emphasizes the importance of social media for restaurants and how it can enhance customer relationships. It provides various strategies for engaging with customers through platforms like Twitter, Facebook, and blogs, highlighting successful case studies such as Starbucks and Caminito Argentinean Steakhouse. Additionally, it stresses that genuine interaction and responsiveness are crucial for effective marketing and customer loyalty.