Valerie Wade has over 20 years of experience in association management, including positions as Director of Education/Certification at Kenway Consultants and Chief of Education at the International Right of Way Association. She oversees the development of certification and educational programs, manages budgets of $2.8 million, and has increased participation in certification programs and online education. Wade leads committees and task forces, develops strategic plans to increase revenue and participation, and has authored several articles on professional development and management.
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VALERIE FRIES WADE 01.2015
1. VALERIE (FRIES) WADE, MM, CAE
18030 NW Johnson Road, Portland, Oregon 97231 503-621-9256 310-991-0602; E-mail:sageexecutive@gmail.com
QUALIFICATION SUMMARY
• Over 20 years Association Management Experience
• Board, staff and volunteer management
• Budget development/management
• Strategic planning and organizational Leadership
PROFESSIONAL EXPERIENCE
DIRECTOR, EDUCATION/CERTIFICATION June 2012 – present
Kenway Consultants, Inc. (Association Management Company), Vancouver, WA (Greater Portland, Oregon)
Oversees all aspects of certification and educational programs for Institute of Inspection, Cleaning and
Restoration Certification including execution of programs and meeting department goals. Manages one full
time staff in development of certification programs and examinations. Creation of professional development
and mentoring program of 23 staff; oversees ANSI17024 program development through external consulting
firms.
• Development and management of $2.8 million departmental budget.
• Oversees education programs with more than 60,000 active certificants.
• Manages nearly 30 certification and accreditation programs.
• Lead 12 member Education Committee and 27 Technical Advisory Committees in creation of certification
programs, and certification exams.
• Develops and leads all board and volunteer orientation using face-to-face presentations, as well as
through the use of video conferencing.
• Development and implementation of comprehensive work plan to align with strategic goals.
• TWO YEAR ACCOMPLISHMENTS INCLUDE:
o Successful development and launching of education department and education committee
o Revision of education and certification policies and procedures
o Increased retention of certificants from 75% to 83%
o Development and launching of formal board and volunteer orientation department
o Development and launch of strategic work plan to a real-time cloud based platform
CHIEF OF EDUCATION February 2003- May 2012
International Right of Way Association (IRWA), Gardena, CA (Los Angeles)
Oversaw all development programs, including a comprehensive credential curriculum with more than 50
courses. Primary liaison with key stakeholder groups on major initiatives; led education committees and
special task forces. Successfully led a staff of five to generate revenue of over $2.3 million and expenses of
$2 million.
• Led and managed education programs, increased participation from 15% to 25% of membership in
certification programs.
• Converted classroom based courses to online format, resulted in increasing non-dues revenue by 10%.
• Developed career path to align with changing demographics of membership.
• Created comprehensive education and professional development handbook which resulted in increased
efficiency for staff and volunteer leaders.
• Lead 12 member Professional Development Committee, and 7 Education Committees. Collaborated with
a 50 member governance committee to develop strategies for expanding educational programs.
• Partnered with leadership from 76 chapters throughout the U.S., Canada and South Africa to provide
over 400 educational programs annually.
• Strengthened business relationships with heads of Texas Department of Transportation, U.S. Navy and
Army Corps of Engineers; provided onsite training which resulted in increased participation and an
additional $60,000 in revenue for IRWA.
• Authoring of articles on relevant matters facing the industry as well as authoring several articles on
professional development, staff development and management in general.
• Developed comprehensive staff incentive package, reducing silos and maximizing employee
productivity. Motivated multi-generational direct reports.
2. VALERIE (FRIES) WADE, MM, CAE
18030 NW Johnson Road, Portland, Oregon 97231 310-991-0602; E-mail:vjfries@gmail.com
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• Participated in education summit strategic planning and designation and certification task force which
resulted in increased participation in credentialing programs. Developed and implemented a strategic
plan which generated increased participation in education and credentialing programs; established
comprehensive work plan to align with strategic goals.
• When IRWA communication open rates dropped, implemented abbreviated and targeted
communications to specific groups which resulted in more active and effective communication among
leadership and other key stakeholders.
• NINE YEAR ACCOMPLISHMENTS INCLUDE:
o Increased annual education revenue from $900,000 to over $2,250.00
o Launched IRWA Online Education
o Increased online education revenue by 90%
o Increased participation with increased open rates on communication
o Successfully led five staff member department
o Developed new delivery programs, revised the pricing structure and aggressively negotiated with
vendors which saved over $80,000 annually after 4 years.
o Developed and implemented digital surveys for stakeholder satisfaction, resulting in increased
response rate. Introduced print on demand to solve quality control problems; and moved course
catalog to digital format. Resulted in 50% saving in printing budget
EXECUTIVE DIRECTOR December 2000- June 2002
Community Association Institute of Greater Los Angeles (CAI-GLAC), Eagle rock, California
Oversaw all operations of small staff association headquarters.
• Conceptualized and developed marketing material of sponsorship programs resulting in increased
participation and revenue.
• Oversaw publication of 50+ page bi-monthly magazine and introduced digital board packets which
resulted in 40% savings in printing expense.
• Created and led twelve monthly educational seminars, three annual fundraising events
and two annual trade shows.
• Developed $500,000 pro-forma budget and oversaw all aspects of daily financial operations.
• Met with state legislators as primary spokesperson for Los Angeles chapter, resulted in increased
visibility of the association.
• TWO YEAR ACCOMPLISHMENTS INCLUDE:
o 40% savings in printing costs through digital publications
o 10 % increase in revenue in education revenue and 20% increase of participation of education
programs
FOUNDING PARTNER, CFO December 1994 – December 2000
Classic Property Management, Torrance, California
EDUCATION
• Masters in Management (Business),University of Phoenix 2009
• Bachelor of Arts in Psychology, Cum Laude, California State University, Long Beach, CA 2004
CERTIFICATIONS/AWARDS
• Certified Association Executive (CAE)
• ASAE Diversity Executive Leadership Program (DELP) Scholar
PROFESSIONAL AFFILIATIONS/OTHER
• American Society of Association Executives (ASAE)
• ASAE AMC Section Council
• ASAE Diversity and Inclusion Committee member
• Skyline Ridge Association (Board Member, Secretary)