Virgin case analysis
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Case analysis of virgin mobile in United States. They want to launch a sim card for the young population.
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Sim ID Z78286_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297 $52,206
Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562
Contribution
Margin
32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76
Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7%
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Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
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Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
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Name Pfmn. Size Reliability Age Revision Date
Able 5 15.6 19750 1.8 6-Oct-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
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Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
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Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
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Bold $42.35 27 39 Yes $550 43% $550 33% 1
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Eat $29.30 1,093 1,069 No $875 28% $875 54% 18
Fast $38.50 432 420 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
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Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (16.8%) Baldwin (20.2%)
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Potential
Sold
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Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
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- Seeks to increase margins by manufacturing more products in-house and entering new growth markets. Has a robust product pipeline.
- Trades at higher gross and operating margins than competitors like ZBH, JNJ, MDT, and SYK. Maintains a net cash balance sheet.
- ManagementRR - Technicals 1.pdf
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Production cost refers to the cost incurred by a business when manufacturing a good or providing a service. Production costs include a variety of expenses including, but not limited to, labor, raw materials, consumable manufacturing supplies and general overhead. Additionally, any taxes levied by the government or royalties owed by natural resource extracting companies are also considered production costs.
BREAKING DOWN 'Production Cost'
Also referred to as the cost of production, production costs include expenditures relating to the manufacturing or creation of goods or services. For a cost to qualify as a production cost it must be directly tied to the generation of revenue for the company. Manufacturers experience product costs relating to both the materials required to create an item as well as the labor need to create it. Service industries experience production costs in regards to the labor required to provide the service as well as any materials costs involved in providing the aforementioned service.
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2. It then analyzes the impact of doubling the advertising budget and calculates the new break-even volume, market share needed to achieve the same profit.
3. Finally, it considers increasing the retailer margin instead of advertising, and recalculates the break-even volume and market share required for the original profit level and a new profit target.Micro 12
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The document summarizes key concepts from Chapter 2 of Principles of Managerial Economics related to revenue, costs, profit, and their relationships. It defines revenue, costs, and profit and distinguishes between fixed and variable costs. It also distinguishes between accounting and economic perspectives on costs and profit. The chapter then discusses revenue, cost, and profit functions and how they relate to quantity. It introduces the concept of breakeven analysis and marginal analysis. It concludes by discussing the objective of maximizing firm value and using a cost-benefit analysis to evaluate projects.Cost behavior and contribution margin reporting
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Round 2 - 2020
Sim ID Z78286_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297 $52,206
Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562
Contribution
Margin
32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76
Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 5 15.6 19750 1.8 6-Oct-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 1,024 1,125 No $1,000 31% $1,000 61% 13
Baker $33.40 1,204 1,179 No $1,350 43% $1,350 77% 22
Bold $42.35 27 39 Yes $550 43% $550 33% 1
Cake $28.95 1,226 1,199 No $925 29% $925 56% 20
Daze $35.00 1,092 1,068 No $1,450 48% $1,450 83% 19
Eat $29.30 1,093 1,069 No $875 28% $875 54% 18
Fast $38.50 432 420 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (16.8%) Baldwin (20.2%)
Chester (20.1%) Digby (17.9%)
Erie (17.9%) Ferris (7.1%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 179 200 No $1,000 31% $1,000 61% 1
Baker $33.40 491 457 No $1,350 47% $1,350 77% 11
Bo.ACG Cup - Valuation
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油
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油
This document provides information to complete an income statement for a company for the month of June. It estimates revenues and expenses based on given information. Sales are estimated to be 30,000 units at $7.50 per unit, for total sales of $225,000. Variable expenses are estimated to be 60% of sales. Fixed expenses are the break-even point of $180,000. The contribution margin and degree of operating leverage are then calculated to estimate net operating income for June.Amazon Fresh - Mock Financials
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Virgin case analysis
- 1. Appendix Industry pricing analysis: Retention rate for contract = 1 0.02*12 = 0.76 Retention rate for non-contract = 1 0.06*12 = 0.28 Industry Contract No contract Retention rate 0.76 0.28 Price $ 52 $ 52 Variable cost $ 30 $ 30 Contributing margin $ 22 $ 22 Interest rate, i 5% 5% AC $ 370 $ 370 LTV $ 540.34 $ (27.14) Option 1: Acquisition cost for virgin Sales commission per person = $ 30 1 year marketing cost = $60 million / 1 million customers = $60 Handset cost = $80 * (225-150)/225 = $27 Total acquisition cost = $117 Price to be charged from customer = $52*(1-6/29) = $41 CCPU = 45% of revenues Option 1 Contract Retention rate 0.76 Price $ 41 Variable cost $ 19 Contributing margin $ 23 Interest rate, i 5% AC $ 117 LTV $ 821.93 Option 2: Price to be charged from customer = $52*(1-0.125) = $41 Discount in peak hours = 12.5% (Assumed) It can be lower also and reduce the contributing margin. Option 2 Contract Retention rate 0.76 Price $ 46 Variable cost $ 20 Contributing margin $ 25 Interest rate, i 5% AC $ 117 LTV $ 918.85
- 2. Option 3: Option 3 No contract Retention rate 0.28 Price $ 13 Variable cost $ 6 Contributing margin $ 6.93 Interest rate, i 5% AC $ 117 LTV $ (8.67) Sensitivity analysis for option 3: Option 3 Sensitivity Analysis No contract Retention rate 0.28 0.28 0.28 0.28 0.28 0.28 0.28 0.28 Price $ 13 $ 18 $ 20 $ 22 $ 24 $ 30 $ 50 $ 63 Variable cost $ 6 $ 8 $ 9 $ 10 $ 11 $ 14 $ 23 $ 28 Margin $ 6.93 $ 9.90 $ 11.00 $ 12.10 $ 13.20 $ 16.50 $ 27.50 $ 34.72 Interest rate, i 5% 5% 5% 5% 5% 5% 5% 5% AC $ 117 $ 117 $ 117 $ 117 $ 117 $ 117 $ 117 $ 117 LTV $ (8.67) $ 37.62 $ 54.76 $ 71.90 $ 89.05 $ 140.48 $ 311.90 $ 424.46 Price per min $ 0.063 $ 0.09 $ 0.10 $ 0.11 $ 0.12 $ 0.15 $ 0.25 $ 0.32 Breakeven analysis: AC $ 117 Number of minutes per month (Average) 200 Price charged 200*P Cost to company 0.45*200*P Profit 0.55*200*P Industry BE months = Virgin's BE months 16.8 months P per min $ 0.063 Contractual price ($52/417) $ 0.12 Perceived price ($52/200) $ 0.26 Breakeven months 16.8 months 3 months 3.36 months* 4 months 6 months 10 months 12 months P per min $ 0.063 $ 0.35 $ 0.32 $ 0.27 $ 0.18 $ 0.11 $ 0.09 *The churn rate for non-contract plan is 6% and based on this we have assumed that 1 person will use Virgins plan for 3.36 months (12*0.28). Value based pricing: Variable cost = 6.4 cents per min Perceived value = 32 cents per min Market penetration = 9 cents per min Market Skimming = 12 cents per min