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Co-production:
Visitors, Knowledge
and Politics
Helen Graham
Presented at a workshop
at Statens Museum for
Kunst, Cophenhagen, 1st
February 2013


The workshop was part of
the Museums and Cultural
Institutions as spaces for
Cultural Citizenship project
Workshop
Visitor Experiences of Co-produced
Exhibits/Exhibitions:
Sharing research and exploring
approaches
18th December, St Mungo Museum of Art and
Religious life
Co-production: Visitors, Knowledge and Politics
It is probably not excessive to
        suggest that the profound feeling of
        unworthiness (and of incompetence)
          which haunts the least cultivated
          visitors as if they were overcome
         with respect when confronted with
          the sacred universe of legitimate
        culture, contributes in no small way
             to keeping them away from
                    museums. (p. 53)




It’s not really news that art galleries might be exclusive!
Northern Spirit:
300 Years of Art in the North East,
Laing Art Gallery, Newcastle




          Images: Nicola Maxwell
Co-production: Visitors, Knowledge and Politics
http://vimeo.com/33648485
Co-production: Visitors, Knowledge and Politics
Co-production: Visitors, Knowledge and Politics
Co-production: Visitors, Knowledge and Politics
Co-production: Visitors, Knowledge and Politics
Artists have seen the North East in
lots of different ways. How does
the North East look to you today?
Level playing field?
Visitor research:
 Success in one way (…but did the co-
      produced content help?)
• 50% split on whether the gallery was about
  ‘art’ or about the ‘north east’

• Phase 1 visitor research: noticed was little use
  of the AV
• Phase 2 visitor research: focus in on each AV
  element
• Space matters – wall space counts!
But…
• Form matters – touchscreens = ‘information’
When asked to listen or look at the co-produced
media then visitors gave positive comments –
                                                              It’s interesting to see
  It’s quite cool to see                                         the changes (e.g.
      the city from a         Interesting mix.. (between       Tyne, between then
      local’s point of          known photograph and                 and now)
          view…                 unknown photography)
    ‘makes it a bit more
                                                        *Listening to people’s
   personal to the people
                                                     stories+ ‘makes it a little bit
    around here which is
                                                      more real, how it used to
           good’
                                                                 exist’
       I think it adds to your experience
      and understanding. You look at the
       paintings and you have your own
        perspective and then if you add                   *support idea that’
       someone else’s perspective, you                 ‘anyone can take pictures
       get a different idea of how it has                 and capture a nice
                   developed…                                 moment’
• Not strong enough connection between
     paintings and co-produced media (as a result
     felt ‘too much’)




Introductory Panel: Northern Spirit is a major new permanent
exhibition celebrating the achievements of artists,
manufacturers and makers from the North East of England.
Internationally acclaimed art from the Laing Art Gallery’s
collection feature in this new display, including work by 19th
century painter John Martin, engraver and naturalist Thomas
Bewick and the Beilby family of glass enamellers.
• Need for stronger explanation about why co-
  produced content was there – give authored
  and personal reasons (because this is what
  gives it it’s value)

     Maybe it would be nice
       if you used people’s
      comments to explain
     the significance of the
          place for them…


                       Doesn’t really say how
                       the content has been
                            generated…
Co-production: Visitors, Knowledge and Politics
Our
Londinium,
Museum of
London
Co-production: Visitors, Knowledge and Politics
Co-production: Visitors, Knowledge and Politics
Q1.

      What makes co-production
      valuable? What are the
      theories of value behind the
      different contributions in your
      current projects?
Experiential knowing is through direct face-to-face encounter
with person, place or thing; it is knowing through the immediacy of
perceiving, through empathy and resonance.

Presentational knowing emerges from experiential
knowing, and provides the first form of expressing meaning and
significance through drawing on expressive forms of imagery through
movement, dance, sound, music, drawing, painting, sculpture, poetry,
story, drama and so on.

Propositional knowing ‘about’ something, is knowing
through ideas and theories, expressed in informative statements.

Practical knowing is knowing ‘how to’ do something and is
expressed in a skill, knack or competence

(Heron, 1992, 1996a).
Museum/profes
                 sional mediating
                       role?




Individual/com
                                    Visitors/Public
   munities
                      v.?
Participant control


Museum control

                                                                           D
    TELL               SELL           CONSULT             JOIN          DELEGATE
                   Museum decides
Museum decides                        Museum invites   Museum invites   Museum turns
                      then sells
and then informs                       input before    others to make   decision over to
                   positive aspects
     others                              deciding      decisions with       others.
                   of the decision.
                                                           them.




                               Courtesy of Kinharvie Institute and Curious Conference,
                               St Mungo Museum of Art and Religious Life.
                                                             5th and 6th December 2012.
Think about the projects
       you are working on –
       which aspects have been
       Tell, Sell, Consult, Join,
       Delegate?
                                                            Participant control


Museum control

                                                                           D
    TELL               SELL           CONSULT             JOIN          DELEGATE
                   Museum decides
Museum decides                        Museum invites   Museum invites   Museum turns
                      then sells
and then informs                       input before    others to make   decision over to
                   positive aspects
     others                              deciding      decisions with       others.
                   of the decision.
                                                           them.




                               Courtesy of Kinharvie Institute and Curious Conference,
                               St Mungo Museum of Art and Religious Life.
                                                             5th and 6th December 2012.
Sherry R. Arnstien’s
Ladder of Participation (1969)
Participant control


Museum control

                                                                           D
    TELL               SELL           CONSULT             JOIN          DELEGATE
                   Museum decides
Museum decides                        Museum invites   Museum invites   Museum turns
                      then sells
and then informs                       input before    others to make   decision over to
                   positive aspects
     others                              deciding      decisions with       others.
                   of the decision.
                                                           them.




                               Courtesy of Kinharvie Institute and Curious Conference,
                               St Mungo Museum of Art and Religious Life.
                                                             5th and 6th December 2012.
Institutional approach


Mainstream participation




                               Museum as core?
Co-production: Visitors, Knowledge and Politics
Co-production: Visitors, Knowledge and Politics
Co-production: Visitors, Knowledge and Politics
Can we justify small
scale indepth
projects?
Mark O’Neill (2010) Journal of Public Health 9(4)
Co-production: Visitors, Knowledge and Politics
Q3.

      How do you see co-
      production linking to
      renewing museums for the
      21st century?
More on Northern Spirit and the co-produced content see:
artontyneside.wordpress.com

Also publications:

(in press) Rhiannon Mason, Chris Whitehead and Helen Graham,
‘From One Voice to Many Voices: Creating Polyvocality in an Art Gallery Display’.
 In Viv Golding and Wayne Modest (eds) Collaborative Museums:
 Communities, Curators, Collections. Oxford: Blackwell.

(2012) Rhiannon Mason, Chris Whitehead and Helen Graham.
 ‘Place shaped and place shaping: The role of a civic art gallery then and now’.
 In Ian Convery, Peter Davis or Gerard Corsane (eds) Making Sense of Place.
Woodbridge, Suffolk: Boydell & Brewer.

Helen Graham
University Research Fellow in Tangible and Intangible Heritage,
University of Leeds
h.graham@leeds.ac.uk

More Related Content

Co-production: Visitors, Knowledge and Politics

  • 1. Co-production: Visitors, Knowledge and Politics Helen Graham Presented at a workshop at Statens Museum for Kunst, Cophenhagen, 1st February 2013 The workshop was part of the Museums and Cultural Institutions as spaces for Cultural Citizenship project
  • 2. Workshop Visitor Experiences of Co-produced Exhibits/Exhibitions: Sharing research and exploring approaches 18th December, St Mungo Museum of Art and Religious life
  • 4. It is probably not excessive to suggest that the profound feeling of unworthiness (and of incompetence) which haunts the least cultivated visitors as if they were overcome with respect when confronted with the sacred universe of legitimate culture, contributes in no small way to keeping them away from museums. (p. 53) It’s not really news that art galleries might be exclusive!
  • 5. Northern Spirit: 300 Years of Art in the North East, Laing Art Gallery, Newcastle Images: Nicola Maxwell
  • 12. Artists have seen the North East in lots of different ways. How does the North East look to you today?
  • 14. Visitor research: Success in one way (…but did the co- produced content help?) • 50% split on whether the gallery was about ‘art’ or about the ‘north east’ • Phase 1 visitor research: noticed was little use of the AV • Phase 2 visitor research: focus in on each AV element
  • 15. • Space matters – wall space counts!
  • 16. But… • Form matters – touchscreens = ‘information’
  • 17. When asked to listen or look at the co-produced media then visitors gave positive comments – It’s interesting to see It’s quite cool to see the changes (e.g. the city from a Interesting mix.. (between Tyne, between then local’s point of known photograph and and now) view… unknown photography) ‘makes it a bit more *Listening to people’s personal to the people stories+ ‘makes it a little bit around here which is more real, how it used to good’ exist’ I think it adds to your experience and understanding. You look at the paintings and you have your own perspective and then if you add *support idea that’ someone else’s perspective, you ‘anyone can take pictures get a different idea of how it has and capture a nice developed… moment’
  • 18. • Not strong enough connection between paintings and co-produced media (as a result felt ‘too much’) Introductory Panel: Northern Spirit is a major new permanent exhibition celebrating the achievements of artists, manufacturers and makers from the North East of England. Internationally acclaimed art from the Laing Art Gallery’s collection feature in this new display, including work by 19th century painter John Martin, engraver and naturalist Thomas Bewick and the Beilby family of glass enamellers.
  • 19. • Need for stronger explanation about why co- produced content was there – give authored and personal reasons (because this is what gives it it’s value) Maybe it would be nice if you used people’s comments to explain the significance of the place for them… Doesn’t really say how the content has been generated…
  • 24. Q1. What makes co-production valuable? What are the theories of value behind the different contributions in your current projects?
  • 25. Experiential knowing is through direct face-to-face encounter with person, place or thing; it is knowing through the immediacy of perceiving, through empathy and resonance. Presentational knowing emerges from experiential knowing, and provides the first form of expressing meaning and significance through drawing on expressive forms of imagery through movement, dance, sound, music, drawing, painting, sculpture, poetry, story, drama and so on. Propositional knowing ‘about’ something, is knowing through ideas and theories, expressed in informative statements. Practical knowing is knowing ‘how to’ do something and is expressed in a skill, knack or competence (Heron, 1992, 1996a).
  • 26. Museum/profes sional mediating role? Individual/com Visitors/Public munities v.?
  • 27. Participant control Museum control D TELL SELL CONSULT JOIN DELEGATE Museum decides Museum decides Museum invites Museum invites Museum turns then sells and then informs input before others to make decision over to positive aspects others deciding decisions with others. of the decision. them. Courtesy of Kinharvie Institute and Curious Conference, St Mungo Museum of Art and Religious Life. 5th and 6th December 2012.
  • 28. Think about the projects you are working on – which aspects have been Tell, Sell, Consult, Join, Delegate? Participant control Museum control D TELL SELL CONSULT JOIN DELEGATE Museum decides Museum decides Museum invites Museum invites Museum turns then sells and then informs input before others to make decision over to positive aspects others deciding decisions with others. of the decision. them. Courtesy of Kinharvie Institute and Curious Conference, St Mungo Museum of Art and Religious Life. 5th and 6th December 2012.
  • 29. Sherry R. Arnstien’s Ladder of Participation (1969)
  • 30. Participant control Museum control D TELL SELL CONSULT JOIN DELEGATE Museum decides Museum decides Museum invites Museum invites Museum turns then sells and then informs input before others to make decision over to positive aspects others deciding decisions with others. of the decision. them. Courtesy of Kinharvie Institute and Curious Conference, St Mungo Museum of Art and Religious Life. 5th and 6th December 2012.
  • 35. Can we justify small scale indepth projects?
  • 36. Mark O’Neill (2010) Journal of Public Health 9(4)
  • 38. Q3. How do you see co- production linking to renewing museums for the 21st century?
  • 39. More on Northern Spirit and the co-produced content see: artontyneside.wordpress.com Also publications: (in press) Rhiannon Mason, Chris Whitehead and Helen Graham, ‘From One Voice to Many Voices: Creating Polyvocality in an Art Gallery Display’. In Viv Golding and Wayne Modest (eds) Collaborative Museums: Communities, Curators, Collections. Oxford: Blackwell. (2012) Rhiannon Mason, Chris Whitehead and Helen Graham. ‘Place shaped and place shaping: The role of a civic art gallery then and now’. In Ian Convery, Peter Davis or Gerard Corsane (eds) Making Sense of Place. Woodbridge, Suffolk: Boydell & Brewer. Helen Graham University Research Fellow in Tangible and Intangible Heritage, University of Leeds h.graham@leeds.ac.uk

Editor's Notes

  • #15: Visitor research
  • #16: Easy to see – gets most attention
  • #17: BUT design perhaps didn’t help
  • #18: Makes it personal, real, link between now and then – helps idea of different perspectives.Principle – anyone can…
  • #19: Interpretative lack – clearer about the value and importance of the content
  • #20: Heighten the personal element within the interpretation – as a way of explaining why it is there.