Visualizing for impact final
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Visualizing for real impact 犢犖犖∇賢犖迦犖迦牽犖∇ 犖犖. 犖犖迦犖犖犢 犖犖園犖犖巌犖о牽犖о鹸犖犖犢 犖犖項犖犖橿犖о権犖犖迦牽犖犖項犖∇犖犖ム険犖犖犖園犖犖迦犖ム鍵犖犖迦牽犖犖犢犖犖 犖犖犖迦犖園犖犖園犖犖巌犖犖園犖犖犖犖巌見犖迦牽犖犖迦肩犖犖犢 犖犖迦犖迦硯犖巌犖 Business Analytics and Intelligence 犢犖ム鍵犖犖迦犖迦硯犖巌犖∇顕犖犖迦牽犖犖犖萎犖園犖犖園権犢犖ム鍵犖犖迦牽犖犖犖巌見犖迦牽犖犖о顕犖÷犖犖朽犖∇ 犖犖犖迦犖園犖犖園犖犖巌犖犖園犖犖犖犖巌見犖迦牽犖犖迦肩犖犖犢 犖犖犖犖∇顕犖∇犖犖犖迦 The 4th Data Cube Conference (Data Analytic to Real Application) 犢犖÷厳犢犖犖о険犖犖犖朽 clock Saturday, July 22 at 9 AM - 5 PM https://www.facebook.com/events/193038667886326/ 犖犖犖犖犖伍 犖犖 犢犖犖犖犖巌犖犖巌 犖犖園犖犖о犖犢犖犖園犖犖迦犖朽犢犖犖巌犢犖犖犖犖犖∇顕犖∇犖犖園 犖犢犖ム犢犖犖伍犖犖朽犖÷元犖犖犖犖迦検犖犖迦犖園犖÷顕犖犢犖ム権 post 犢犖犢犖犖伍犖犖犖犖犖園
Visualizing for impact final
- 1. Visualizing for Real Impact 犖犖迦犖迦牽犖∇ 犖犖. 犖犖迦犖犖犢 犖犖園犖犖巌犖о牽犖о鹸犖犖犢 犖犖項犖犖迦犖о権犖犖迦牽犖犖項犖∇犖犖ム険犖犖犖園犖犖迦犖ム鍵犖犖迦牽犖犖犢犖犖 犖犖迦犖迦硯犖巌犖 Business Analytics and Intelligence 犖犖迦犖迦硯犖巌犖迦硯犖巌犖∇顕犖犖迦牽犖犖犖萎犖園犖犖園権犢犖ム鍵犖犖迦牽犖犖犖巌見犖迦牽犖犖о顕犖÷犖犖朽犖∇ 犖犖犖萎肩犖犖巌犖巌犖犖萎権犖伍犖犢 犖犖犖迦犖園犖犖園犖犖巌犖犖園犖犖犖犖巌見犖迦牽犖犖迦肩犖犖犢 https://businessanalyticsnida.wordpress.com/ https://www.facebook.com/BusinessAnalyticsNIDA
- 2. "Un bon croquis vaut mieux qu'un long discours" "A good sketch is better than a long speech" 犖犖迦犖犖朽犖犖朽権犢犖犖÷犖朽犖о犖迦犖迦犖項犖犖朽犖∇顕犖 "A picture is worth a thousand words 犖犖迦犖犖犖謹犖犖犖迦犢犖犖犖犖迦犖犢犢犖犢犖犖犖園犖犖
- 3. Exploratory Data Analysis Modeling Insights and Actionable Knowledge Visualizing Communicating and Storytelling Decision Making Impact Comparison! Convincing! Implementing
- 4. How can we visualize with real impact? ∇犖犖犢犖ム犖迦犖犖劇犖犖犖犖迦硯 (Telling story) ∇検犖朽犢犖迦硯犖犖迦牽犖犖朽犖犖萎肩犖劇犖 (Informative) ∇検犖朽犖о顕犖÷肩犖園犖∇犖犖劇犖犖犢犖犖犖о顕犖÷犖犖巌 (Integrity) ∇権犖巌犖犖犢犖迦権犖∇鹸犢犖犖犖犖犖迦検 (Simplicity) ∇犖犖朽犖∇検犖犖о顕犖÷犖巌犖犖犢犖迦犖犖犖犖犢 (Creativity) ∇犖ム幻犖犖犖園犖犖犖伍犖犖犖朽権犢 (Aesthetics) ∇犖朽犖犖迦犖園犖犖迦肩犖園犖犖 (Lighten up social wisdom)
- 10. Making an evidence presentation is a moral act as well as an intellectual activity. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity. Beautiful Evidence, Edward Tufte
- 15. 10 犖犖萎犖犖 = 犖犖謹犖犖犢犖犖÷顕犖犖犖朽犖犖伍 8-9 犖犖萎犖犖 = 犖犖謹犖犖犢犖犖÷顕犖 6-7 犖犖萎犖犖 = 犖犖謹犖犖犢犖犖犖迦犖犖ム顕犖 4-5 犖犖萎犖犖 = 犖犖謹犖犖犢犖犖犢犖犖 2-3 犖犖萎犖犖 = 犖犖謹犖犖犢犖犖犢犖犖∇犖朽犖犖伍 1 犖犖萎犖犖 = 犢犖÷犖犖謹犖犖犢犖犢犖ム権 99.3% 犖犖謹犖犖犢犖
- 25. 犖犖朽犖犖迦犖園犖犖迦肩犖園犖犖 (Lighten up social wisdom)
- 29. Practical guidelines for visualizing with real impact
- 31. The greatest value of a picture is when it forces us to notice what we never expected to see. Doing statistics is like doing crosswords except that one cannot know for sure whether one has found the solution. It is important to understand what you CAN DO before you learn to measure how WELL you seem to have DONE it To learn about data analysis, it is right that each of us try many things that do not work 2.犖犖迦見犖犖犖犖迦牽犖犖朽犖犢犖犖犖犖迦牽犖犖萎肩犖劇犖犖犖迦犖犖項犢犖犢犖犖園犢犖犖 犢犖犖∇硯犖巌犖犖犖迦鍵犖犢犖犢犖犖÷弦犖ム犖犖巌 犖犖伍犢犖犖巌/Modeling 犖犖犖犖о犖迦犖萎検犖朽肩犖迦牽犖犖朽犖犖萎肩犖劇犖犖犖園犢犖犖
- 32. 3. 犖犖迦見犖犖犢犖犢犖迦見犖÷顕犖∇犖犖犖犖迦牽犖犖劇犖犖犖迦牽 犖犖萎犖犖犖∇顕犖/犢犖犖犖朽権犖犢犖犖朽権犖/犖犖о顕犖÷肩犖園検犖犖園犖犢/ 犖犖∇顕犖犖犖犢 犖犢犖犖÷弦犖 ∇犖犖犖∇顕犖 ∇犖犖犖朽権犖犢犖犖朽権犖 ∇犖о顕犖÷肩犖園検犖犖園犖犢-犖犖∇顕犖犖犖犢
- 35. 4. 犖о鹸犢犖犖犖迦鍵犖犢犖о犖迦犖犖犖犖劇賢 audience ∇硯犖迦犖犖犖迦犢犖犢犖犖園犖о鹸犖犖迦犖迦牽 犢犖犖劇犖犖犖朽犖巌検犖犢 ∇硯犖迦犖犖犖迦犖ム犖犖犖園犖犖劇賢犖犖巌検犖犢 ∇犖迦牽犢犖犢犖犖園犖犢犢犖犖犖犖巌 (犖犖о牽犖犖萎犖犢犢犖犖) ∇犖萎犖ム犖迦犖犖劇犖犖犢犖犢犢犖犖犖犖園
- 37. 5. 犖о鹸犢犖犖犖迦鍵犖犢 1-4 犢犖ム鍵犖犖迦見犖犖犖犖犖萎犖犖犖犖犖犖犖項犖犖朽犖犖萎犖犢 (There is no single guideline)!!!!
- 39. 6. 犖о鹸犢犖犖犖迦鍵犖犢犖о犖迦肩犖劇犖犢犖犖犖犖朽犢犖犖迦犖萎犖犢犢犖犖犖迦牽犖犖迦犖犖犖 犢犖犢犖 犖犖犖園犖犖劇賢犖犖巌検犖犢犖犖犖萎犖迦県 犖犖巌犢犖犖犖犢犢犖犢犖 犖犖犖劇賢犢犖犖犖犖園絹犖犢 Video The best for time-series data Interactive Chart with layering or scroll bar 3D animation Infographic Dashboard
- 42. 7. 犢犖ム厳犖犖 classic design 犖犖朽犖犖犢犖犢犖迦犖犢犖犢犖犢犖迦権犖犖∇弦犢犢犖ム犖 8. 犖犖ム元犖犢犖ム元犢犖∇犖犖迦牽犖犖犖犢犖犖犢犖犖÷ 犢犖犢犖犢犖犖犖о犖迦犖犖犢犖犖巌検犖犢犖犖 犖犢犖о犢犖犖犢犖犖萎検犖 design 犖犖朽犖犖朽賢犖∇弦犢犢犖ム犖
- 44. 9.犖犖園犖犖項犖犖萎見犖о犖迦犖犖園硯犢犖犖犖犖朽犖犖迦犖犖犖犖犖園 graphic element 犖犖犖犖迦犖犢犖÷険犢犖犢犖犖о犖迦犖伍 graphic element 犖÷元犖犢犖犖÷弦犖 犢犖ム鍵犖犖伍犖犢犖犖÷弦犖ム検犖 graphic element 犢犖ム鍵犖犖о顕犖÷肩犖園検犖犖園犖犢 犖犖萎見犖о犖迦 graphic element 犖犖園犖犢犖犖÷弦犖ム犖犢犖 one-to-one function
- 47. Information Graphic Element Spending (PPP US dollar) x-axis Life expectancy y-axis Country point label UC versus Non UC shape of point Doctor Visit color
- 49. 10. 犖犖犖犢犖犖犢犖犖∇犖犢犢犖犢 information 犖÷顕犖犖犖朽犖犖伍犢犖ム鍵犢犖犢犖犖÷原犖犖犢犖犖∇犖朽犖犖伍 (Maximize data-ink ratio) "Data-ink ratio = data-ink / total ink used to print the graphic = proportion of a graphic's ink devoted to the non-redundant display of data-information = 1.0 - proportion of a graphic that can be erased without loss of data- information" One should "maximize the data-ink ratio, within reason" "erase non-data-ink, within reason" "erase redundant data-ink, within reason
- 53. Measure of perception distortion 11. 犖犖劇犖犖犖犖犖犖園犖犢犖犖÷弦犖ム犢犖犖犢犖÷犖犖巌犢犖犖劇賢犖犖犢犖犖÷弦犖
- 55. Label (a) illegibly, (b) incompletely,(c) incorrectly, and (d) ambiguously
- 56. Jiggle the baseline-Dont do this!
- 57. Hide what data you do show (Minimize the data-ink ratio)
- 58. 13. 犢犖犖犖犖犢犖犖÷弦犖ム犖犢犢犖犢犖÷顕犖犖犖朽犖犖伍 犖犖迦犖犢犖犢犖犖÷弦犖ム犖犢犖 犢犖÷犖о犖迦犖萎犖犢犖犖犖迦牽犢犖犢犖犖 犢犖犢犖 犖犖伍
- 65. Emphasize the trivial (Ignore the important)
- 66. 15. Sketch 犢犖ム鍵犖ム犖÷厳犖犖о顕犖 犖о鹸犖犖迦犖犢犖犖朽犖犖犢犖犖犖о顕犖 犖犖÷検犖伍犖巌硯犢犖迦犖犢犖犖犢犖犢犖 audience 16. Redraw 犖犖犢犖÷犖犖迦検犖迦牽犖犖犖迦見犖犖巌犖迦犖犖犖犖犖犢犖犖犢犖犢
- 67. 犢犖犖巌検犖犖朽犖犖朽権犖о犢犖迦犢犖犢犖迦犖園犖犖犢犖犖犖巌犢犖犖朽犖∇硯犖犖園犖犖迦牽犖犖園犖犖迦犖犖萎犖犖犢犖о犖о犖 犢犖犖犖迦牽犖犖迦犖犖犖犖犖迦牽犖犖園犖犖 犢犖犖犖犖犖犖巌犖犢犖迦犢 犖犖萎犢犖犖犖犖迦絹犖園権犢犖犢犖犢犖犖÷弦犖ム犖朽犖犖項犖犢犖犖犢犖犢犖犖犖ム険犖 犢犖ム鍵犖犖萎犢犖犖犢犖犢犖犖園犖犖犖巌犖巌犖朽犖÷元犖犖о顕犖÷牽犖項 犖犖о顕犖÷肩犖迦検犖迦牽犖犖犖園犖犖犖項犢犖犢犖犖犖項犖犖蹩巌犖園犖癌 犖犖犖萎犖犖÷牽犖迦犖犖о顕犖犢犖犖犖巌犖朽犖犖萎牽犖迦犖犖迦犖犖犖巌犖犖迦犖園犖 犖犖犖犖犖犖迦犖園犖犖園犖犖巌犖犖園犖犖犖犖巌見犖迦牽犖犖迦肩犖犖犢犖犖犖園犖犢犖犖 犢犖÷厳犢犖犖о険犖犖犖む見犖園肩犖犖犖朽犖朽 19 犖犖む見犖園肩犖犖犖朽犖朽 19 犖犖む絹犖犖巌犖迦権犖 2513 犖 犖犖犖迦犖園犖犖園犖犖巌犖犖園犖犖犖犖巌見犖迦牽犖犖迦肩犖犖犢