Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
Ìý
The Dogs Trust charity started using Twitter and Facebook in 2008 and saw an increase of £100,000 in donations from those channels in the first year. Social media can help organizations connect with current and new customers, gain referrals, communicate instantly, promote events, and more. Common social media platforms include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
An introduction to Social Media for the Civil Society/Third Sectorcosmicuk
Ìý
Presentation to support the social media for civil society/third sector course delivered by Cosmic, for more presentations please check out www.cosmic.org.uk and click on helpful guides.
This document discusses using social media for business purposes. It provides an overview of common social media platforms like blogs, Twitter, YouTube and Flickr. It then discusses typical journeys with social media, including signing up, learning the technology, and using it effectively. Finally, it provides tips on understanding your audience, creating and sharing content, building communities, and evaluating social media efforts.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
Ìý
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
Jose Amundaray is a 20-year-old student studying industrial engineering who lives with his family of 6 people. He works part-time assisting his father, an engineer, to gain work experience. In his free time, Jose enjoys going out with friends or his girlfriend to movies, clubs, or the beach. He also likes staying home to sleep or use social media. Jose's goals are to graduate with an engineering degree and have a successful career. Some of Jose's favorite foods are Italian dishes like pizza and pasta. He particularly enjoys the pastiche that his mother makes and the paella marina prepared by his father.
Cosmic's An introduction to social media for businesscosmicuk
Ìý
Social media is a powerful tool for businesses. Case studies show how Devonshire Tea, a small tea company, used Twitter to connect with an American supplier and gain a large new contract. Sitting Spiritually, a garden furniture company, uses video on social platforms to engage existing customers. Dogs Trust launched a new campaign solely on Facebook and Twitter that resulted in £100,000 in new donations in the first year. The document encourages businesses to use social media to connect with customers, gain referrals, communicate with impact, and more. Basic social media platforms discussed include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
The document provides instructions for making a one minute movie on various themes such as chance, fear, change, power, everyday life, community, joy, despair, or choice. It outlines the steps to choose a theme, write a synopsis, plan with a storyboard, shoot the movie raw without editing, and enjoy the finished movie. Film techniques like camera shots, movements and image sizes are also discussed to help tell the story visually.
The document discusses several key aspects of advertising including:
1) People are exposed to around 600 advertisements per day on average and this number is increasing with new media.
2) Advertising is one part of an integrated marketing communications strategy and should not be seen as representing all promotional activities. It can be confused with publicity which is subject to editing.
3) Advertising that drives customers to websites for more information is seen as an effective way to spend an advertising budget.
The document discusses several key aspects of advertising, including:
1) People are exposed to around 600 advertisements per day on average, through various media channels.
2) Advertising is one component of integrated marketing communications and aims to stimulate sales and increase profits.
3) Advertising works by positively impacting awareness, attention, interest, perceptions, opinions, attitudes, and ultimately sales. It communicates with target markets to influence beliefs and encourage purchasing.
The document discusses the history and development of sponsorship from ancient times to the present. It provides statistics on sponsorship spending and trends in various countries. Key points covered include the first uses of sponsorship in sports and events in the late 19th/early 20th centuries and the major growth in sponsorship during the 1970s and 1980s as companies recognized its marketing potential.
The document provides instructions for making a one minute movie on various themes such as chance, fear, change, power, everyday life, community, joy, despair, or choice. It outlines the steps to choose a theme, write a synopsis, plan with a storyboard, shoot the movie raw without editing, and enjoy the finished movie. Film techniques like camera shots, movements and image sizes are also discussed to help tell the story visually.
The document discusses several key aspects of advertising including:
1) People are exposed to around 600 advertisements per day on average and this number is increasing with new media.
2) Advertising is one part of an integrated marketing communications strategy and should not be seen as representing all promotional activities. It can be confused with publicity which is subject to editing.
3) Advertising that drives customers to websites for more information is seen as an effective way to spend an advertising budget.
The document discusses several key aspects of advertising, including:
1) People are exposed to around 600 advertisements per day on average, through various media channels.
2) Advertising is one component of integrated marketing communications and aims to stimulate sales and increase profits.
3) Advertising works by positively impacting awareness, attention, interest, perceptions, opinions, attitudes, and ultimately sales. It communicates with target markets to influence beliefs and encourage purchasing.
The document discusses the history and development of sponsorship from ancient times to the present. It provides statistics on sponsorship spending and trends in various countries. Key points covered include the first uses of sponsorship in sports and events in the late 19th/early 20th centuries and the major growth in sponsorship during the 1970s and 1980s as companies recognized its marketing potential.