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Week 1 -Portfolio 1
- 1. PERSONAL BRAND EXPLORATION Shanda M Kloster Project & Portfolio I: Week 1 October 27, 2023
- 2. Licensed Esthetician and Licensed Tattooist specializing in permanent makeup. I hold 18 years of small business experience. Customer Service expert. Detail oriented, ergonomics lets my nerdy self fl y! I love to plan events and serve my community and have done this for over 20 years as fundraising coordinator & board member with many nonpro fi ts. My current role in this arena is as an advocate and fundraising coordinator for The Forgotten Initiative. IDENTITY
- 3. PROFESSION Potential Job Titles: ? Fundraising Manager ? Graphic Designer ? Marketing Director The Creator - Bringing fresh & innovative ideas that inspire the client. Allowing them to encounter a creative brand that captivates their audience. Giving them the tools to reimagine their look. Vivid, bold, fresh! Design & Marketing for Small Business Owners & Non-Pro fi ts
- 4. Small Business & Non-Pro fi t Organizations TARGET AUDIENCE Saville Pena Outreach Plan: ? Reach out for a meet up to discuss potential ideas to expand her online reach ? Provide examples of ideas to build portfolio ? Strengthen relationship and mentorship. Previously trained under her, network more in the next 45 days. Owner at The Vault Beauty Company Andrea Vance Outreach Plan: ? I have already reached out via company email. I will follow up in person. ? Make a marketing video promo to showcase. ? Create promo and visit her in of fi ce within 10 business days. Marketing Director at Don Vance Auto Group Megan Partridge Outreach Plan: ? Present Events and marketing ideas for 2024 year ? Create promo materials and event layouts to present within 30 days. ? Have materials and ideas ready by our December board meeting Director- The Forgotten Initiative
- 5. GOALS Short Term: (Immediately After Graduation, Sept. 2025) ? Working both pre and post graduation on increasing my professional appearance online. Building LinkedIn network increase by 10% before graduation. With a 30% increase post graduation. Mid Term: (2026) ? Total of 10 clients by 6-8 month mark. Mid 2026. Network and establish 5 strong connections. Long Term: (2030) ? Move from volunteer fundraising coordinator to paid coordinator for major nonpro fi t or business. ? Start complete Marketing Agency with at least 2 employees, goal a small team of 5-7
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in Marketing Manager role & Current Pro fi ciencies: Electronic Mail Software SOFT HARD Expert Photo & Image Editing Software Adept Active Learning & Listening Expert Complex Problem Solving Expert Spreadsheet Software SOFT HARD Novice Database Software Novice Operations Analysis Novice Systems Analysis Novice
- 7. I help small business owners and nonpro fi t organizations expand their outreach to customers through vivid content and unique fundraisers. I am passionate on creating inspiring and imaginative materials unique to every client. PROMISE
- 8. CREDENTIALS Work Experience: ? Manager- Herbal Works ? Owner- MoBobo Bubble Tea ? Owner-The Beauty Link ? Receptionist- Don Vance Auto Group ? Education: ? Missouri College of Cosmetology 2018-2019 Esthetics- Licensed Esthetician. ? 2021 Tattoo Apprenticeship- Licensed Tattooist ? Digital Marketing, B.S., Full Sail University (2025) Volunteer Work : ? Fundraising Coordinator & board member Marsh fi eld Senior Center ? Destiny Food Pantry ? Advocate, Board Member & Fundraising Coordinator The Forgotten Initiative
- 9. COMPETITION Nina Gomez Industry Experience: ? 15 years design experience in industry as presentation specialist Education: ? FIDM Graphic Design & Entertainment marketing ? UCLA Extension- User Experience Design ? General Assembly Introduction to Photoshop Leadership Experience: ? Presentation Designer-Google Contract ? Keynote Designer- Apple Contract Skills and Pro fi ciencies: ? Keynote & Power Point expert ? Expert Presentation designer Shanda Kloster Overall Online Presence: ? Holds 500+ connections on LinkeIn. Below average presence on Google search. Has minimal professional headshots available. Does have a customized LinkedIn URL. Industry Experience: ? 18 years of small business ownership ? 6 years as a professional in the beauty industry ? 20+ years working on the board of multiple nonpro fi ts as fundraising coordinator. Education: ? Missouri College of Cosmetology- Esthetics ? Full Sail University- Bachelor of Science, Digital Marketing Leadership Experience: ? Lead Fundraising Coordinator Marsh fi eld Senior Center ? Fundraising Coordinator The Forgotten Initiative Skills and Pro fi ciencies: ? Adept in Photo & Image editing software ? Pro fi cient in Data Entry & Electronic Mail Software ? Expert event planning & active learning Overall Online Presence: ? Needs to work on online presence. Below average rating. 2 connections on LinkedIn. No headshots available.
- 10. COMPETITION Andrew Galu Noteworthy Experience: ? GTM Creative Director ? Creative Lead & Presentation Design Okta ? Graphic Designer since 2009 Shanda Kloster Industry Experience: ? Creative Lead at Okta Education: ? BFA Graphic Design: Academy of Art University Skills and Pro fi ciencies: ? Web Design- 27 endorsements ? Typography- 14 endorsements ? Photoshop- 10 endorsements Overall Online Presence: ? Strong online presence. 2.3 million reach in google search. 500+ connections and 1,353 followers on LinkedIn. Many great professional headshots to see a range of personality. Published website. Video content. Superior Search. Industry Experience: ? 18 years of small business ownership ? 6 years as a professional in the beauty industry ? 20+ years working on the board of multiple nonpro fi ts as fundraising coordinator. Education: ? Missouri College of Cosmetology- Esthetics ? Full Sail University- Bachelor of Science, Digital Marketing Leadership Experience: ? Lead Fundraising Coordinator Marsh fi eld Senior Center ? Fundraising Coordinator The Forgotten Initiative Skills and Pro fi ciencies: ? Adept in Photo & Image editing software ? Pro fi cient in Data Entry & Electronic Mail Software ? Expert event planning & active learning Overall Online Presence: ? Needs to work on online presence. Below average rating. 2 connections on LinkedIn. No headshots available.
- 11. BRAND POSITION I am a licensed beauty professional with a heart to serve. The focus is to assist both small business owners, in the beauty industry and local nonpro fi ts with ways to increase their reach and revenue. As a licensed esthetician and tattooist I have knowledge in the fi eld. 20+ years of working as volunteer coordinator along with many nonpro fi ts gives me the advantage and helps greatly in developing relatable, engaging, content or events. THE BEAUTY VOLUNTEER
- 12. NETWORKING & MARKETING Industry Events & Organizations ? The Forgotten Initiative ? October 2-4, 2024 Director & Advocate connections retreat with National Of fi ce. Location TBA. ? Biz 417 Ladies who Launch ? July 18, 2024 at White River Conference Center ? Join a Spring fi eld Business Networking Group Digital Marketing ? Primary Content: Promo materials & video of upcoming events and activities. I would like to develop more content that brings excitement and knowledge base to the novice party planner. ? Primary Tools: Facebook, IG and TikTok. ? Website: Developing a blog and site through Wordpress or Square Space.
- 13. PROFESSIONAL DEVELOPMENT Mentor ? I would like to connect with both a fundraising manager and graphic designer to be mentored by. Goal is between now and summer of 2024 to network with others in this industry and establish a mentorship as soon as possible. Formal Education ? Bachelors of Science, Digital Marketing. Full Sail University Technical Skills ? 2024 Become pro fi tient in Adobe Photoshop ? Continue to learn more about HTML & CSS ? Learn Spreadsheet Software Soft Skills ? Operations Analysis— Learn Microstrategy Fall 2024 ? Become more pro fi cient in Keynote Summer 2024 ? Youtube content creation Spring 2024
- 14. Shanda Kloster You know most nonpro fi ts are always brainstorming ways to raise funds. I utilize CRM software and creative content to connect with big companies to sponsor events to bring fun for all, to the community, while bringing the funds needed in for charity organizations of many kinds. I take charge from sponsorship, event set up, and coordinating beginning to end. “
- 15. REFERENCES Putnam, K. (2013-2020) Primary Goal of the Creator Brand Archetype. KayePutnam.com https://www.kayeputnam.com/ brand-archetype-creator/ O.Net Online (2023) Fundraising Managers. ONetonline.org https://www.onetonline.org/link/summary/11-2033.00 Vlntn (2023) Beauty Tools & Makeup Accessories. Adobe Stock. stock.Adobe.com/beautyindustry Google (2023) Networking Events Spring fi eld Mo. google.com Gomez, N. (2023) LinkedIn Pro fi le. LinkedIn.com https://www.linkedin.com/in/ninagomez1/ Galu, A. (2023) LinkedIn Pro fi le. LinkedIn.com https://www.linkedin.com/in/andrew-galu-b79b6033/