際際滷

際際滷Share a Scribd company logo
Why Social
Networks Matter?
    Travis Warren, W H I P P L E H I L L

       Thursday, September 13
             9:00 - 10:00
FLICKR / STUCKINCUSTOMS
Why Social Networks Matter
That said.
Markets were Markets   FLICKR/MARCP_DMOZ
Market-leaders   FLICKR/ROOTOLOGY
Industrial Interruption   FLICKR/LAWRENCE_EVIL
Business is shipping   FLICKR/LORDFERGUSON
Power swung so
decisively to the
supply side that
market became a
verb: something you do to customers.



                                       WHIPPLEHILL
One problem: there is no demand for
messages. The customer doesnt want to hear
from business, thank you very much. The
message that gets broadcast to you, me, and the
rest of the earths population has nothing to do
with me in particular. Its worse than noise. Its
an interruption. Its the Anti-Conversation.
Thats the awful truth about marketing. It
broadcasts messages to people who dont want
to listen. Every advertisement, press release,
publicity stunt, and giveaway engineered by a
Marketing department is colored by the fact
that its going to a public that doesnt ask to
hear it.
Networked Markets
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
FLICKR / MARCP_DMOZ   Markets were Markets
Why Social Networks Matter
What would
Amazon do?
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
40



30



20



10



 0
     13-17     18-24   25-34   35-44   45-54    55+

              2004     1994    1984    1974    1973 -


             DEMOGRAPHIC SWEET SPOT
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
+1   -1
+1

     -1

+1
+1



+1
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
Why Social Networks Matter
2010 Green Lantern
Why Social Networks Matter
Ad

Recommended

Trends for 2010
Trends for 2010
Havas PR
20th century tigers in 21st century jungle
20th century tigers in 21st century jungle
Milton Papadakis
Russ Lidstone Euro RSCG - Managing Social Momentum
Russ Lidstone Euro RSCG - Managing Social Momentum
theprblog
AnnualMeeting09_Pittis, Carolyn ( Harpercollins)
AnnualMeeting09_Pittis, Carolyn ( Harpercollins)
bisg
Mobile briefing oslo 13th dec2010
Mobile briefing oslo 13th dec2010
Kirsty Glenne
Aaf Pres For Karsten
Aaf Pres For Karsten
Karsten Walker
NewsRadio WMNI 103.9fm/920am Media Kit Li
NewsRadio WMNI 103.9fm/920am Media Kit Li
Brett Johnson
Creative strategies
Creative strategies
Priyamvadha Ramakrishnan
What Should Be in Your Social Media Toolbelt?
What Should Be in Your Social Media Toolbelt?
WhippleHill
ERB 2012 San Diego
ERB 2012 San Diego
WhippleHill
EdSocialMedia Video Bootcamp Keynote
EdSocialMedia Video Bootcamp Keynote
WhippleHill
Social Media Policy Webinar
Social Media Policy Webinar
WhippleHill
SSATB 2012 Chicago
SSATB 2012 Chicago
WhippleHill
Crowdsourcing
Crowdsourcing
WhippleHill
Why Video
Why Video
WhippleHill
How parents cripple their children
How parents cripple their children
Udgam School for Children
AISAP - Marketing To Millennials
AISAP - Marketing To Millennials
WhippleHill
Mass media
Mass media
manuelcastro
2600 v12 n4 (winter 1995)
2600 v12 n4 (winter 1995)
Felipe Prado
Information's role in disruption cycles and the exploitation of tipping points
Information's role in disruption cycles and the exploitation of tipping points
Mark Albala
Power Of People
Power Of People
Joakim Vars Nilsen
PR 2.0
PR 2.0
Tito Prioandono
PR 2.0
PR 2.0
Tito Prioandono
Cutting Through the Clutter - Mike Halminen.
Cutting Through the Clutter - Mike Halminen.
fuzeconf
Streelike is Standout - Forbes Magazine - 3 Things You Need To Know Today To ...
Streelike is Standout - Forbes Magazine - 3 Things You Need To Know Today To ...
spencer_shaw
Andra転 Zorko: The End Of Research As We Know It
Andra転 Zorko: The End Of Research As We Know It
valicon
Media Disrupted Surviving Pirates Cannibals And Streaming Wars Lotz
Media Disrupted Surviving Pirates Cannibals And Streaming Wars Lotz
raifatabook29
Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011
Andrew Grill
The Digital Lab @ SXSW 2015: Don't Miss These Panels!
The Digital Lab @ SXSW 2015: Don't Miss These Panels!
BBDO
2600 v11 n4 (winter 1994)
2600 v11 n4 (winter 1994)
Felipe Prado

More Related Content

Viewers also liked (9)

What Should Be in Your Social Media Toolbelt?
What Should Be in Your Social Media Toolbelt?
WhippleHill
ERB 2012 San Diego
ERB 2012 San Diego
WhippleHill
EdSocialMedia Video Bootcamp Keynote
EdSocialMedia Video Bootcamp Keynote
WhippleHill
Social Media Policy Webinar
Social Media Policy Webinar
WhippleHill
SSATB 2012 Chicago
SSATB 2012 Chicago
WhippleHill
Crowdsourcing
Crowdsourcing
WhippleHill
Why Video
Why Video
WhippleHill
How parents cripple their children
How parents cripple their children
Udgam School for Children
AISAP - Marketing To Millennials
AISAP - Marketing To Millennials
WhippleHill
What Should Be in Your Social Media Toolbelt?
What Should Be in Your Social Media Toolbelt?
WhippleHill
ERB 2012 San Diego
ERB 2012 San Diego
WhippleHill
EdSocialMedia Video Bootcamp Keynote
EdSocialMedia Video Bootcamp Keynote
WhippleHill
Social Media Policy Webinar
Social Media Policy Webinar
WhippleHill
SSATB 2012 Chicago
SSATB 2012 Chicago
WhippleHill
Crowdsourcing
Crowdsourcing
WhippleHill
AISAP - Marketing To Millennials
AISAP - Marketing To Millennials
WhippleHill

Similar to Why Social Networks Matter (13)

Mass media
Mass media
manuelcastro
2600 v12 n4 (winter 1995)
2600 v12 n4 (winter 1995)
Felipe Prado
Information's role in disruption cycles and the exploitation of tipping points
Information's role in disruption cycles and the exploitation of tipping points
Mark Albala
Power Of People
Power Of People
Joakim Vars Nilsen
PR 2.0
PR 2.0
Tito Prioandono
PR 2.0
PR 2.0
Tito Prioandono
Cutting Through the Clutter - Mike Halminen.
Cutting Through the Clutter - Mike Halminen.
fuzeconf
Streelike is Standout - Forbes Magazine - 3 Things You Need To Know Today To ...
Streelike is Standout - Forbes Magazine - 3 Things You Need To Know Today To ...
spencer_shaw
Andra転 Zorko: The End Of Research As We Know It
Andra転 Zorko: The End Of Research As We Know It
valicon
Media Disrupted Surviving Pirates Cannibals And Streaming Wars Lotz
Media Disrupted Surviving Pirates Cannibals And Streaming Wars Lotz
raifatabook29
Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011
Andrew Grill
The Digital Lab @ SXSW 2015: Don't Miss These Panels!
The Digital Lab @ SXSW 2015: Don't Miss These Panels!
BBDO
2600 v11 n4 (winter 1994)
2600 v11 n4 (winter 1994)
Felipe Prado
2600 v12 n4 (winter 1995)
2600 v12 n4 (winter 1995)
Felipe Prado
Information's role in disruption cycles and the exploitation of tipping points
Information's role in disruption cycles and the exploitation of tipping points
Mark Albala
Cutting Through the Clutter - Mike Halminen.
Cutting Through the Clutter - Mike Halminen.
fuzeconf
Streelike is Standout - Forbes Magazine - 3 Things You Need To Know Today To ...
Streelike is Standout - Forbes Magazine - 3 Things You Need To Know Today To ...
spencer_shaw
Andra転 Zorko: The End Of Research As We Know It
Andra転 Zorko: The End Of Research As We Know It
valicon
Media Disrupted Surviving Pirates Cannibals And Streaming Wars Lotz
Media Disrupted Surviving Pirates Cannibals And Streaming Wars Lotz
raifatabook29
Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011
Andrew Grill
The Digital Lab @ SXSW 2015: Don't Miss These Panels!
The Digital Lab @ SXSW 2015: Don't Miss These Panels!
BBDO
2600 v11 n4 (winter 1994)
2600 v11 n4 (winter 1994)
Felipe Prado
Ad

More from WhippleHill (15)

UC12 Thursday Keynote
UC12 Thursday Keynote
WhippleHill
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
WhippleHill
ACIS - Keynote
ACIS - Keynote
WhippleHill
ACIS - Blogging to Communicate
ACIS - Blogging to Communicate
WhippleHill
AISAP Spring Roadtrip
AISAP Spring Roadtrip
WhippleHill
Mobile & independent schools
Mobile & independent schools
WhippleHill
Social Currency and Old Photos
Social Currency and Old Photos
WhippleHill
Social media strategy webinar v3
Social media strategy webinar v3
WhippleHill
2011 NAIS Leadership in a Facebook World
2011 NAIS Leadership in a Facebook World
WhippleHill
Finding Your Voice with Social Media
Finding Your Voice with Social Media
WhippleHill
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
WhippleHill
Reaching out with LinkedIN
Reaching out with LinkedIN
WhippleHill
EdSocialMedia Keynote
EdSocialMedia Keynote
WhippleHill
UC09 Podium Roadmap
UC09 Podium Roadmap
WhippleHill
CASE Summer Institute for Advancement
CASE Summer Institute for Advancement
WhippleHill
UC12 Thursday Keynote
UC12 Thursday Keynote
WhippleHill
5 Ways to Incorporate Video into Your Communication Strategy
5 Ways to Incorporate Video into Your Communication Strategy
WhippleHill
ACIS - Keynote
ACIS - Keynote
WhippleHill
ACIS - Blogging to Communicate
ACIS - Blogging to Communicate
WhippleHill
AISAP Spring Roadtrip
AISAP Spring Roadtrip
WhippleHill
Mobile & independent schools
Mobile & independent schools
WhippleHill
Social Currency and Old Photos
Social Currency and Old Photos
WhippleHill
Social media strategy webinar v3
Social media strategy webinar v3
WhippleHill
2011 NAIS Leadership in a Facebook World
2011 NAIS Leadership in a Facebook World
WhippleHill
Finding Your Voice with Social Media
Finding Your Voice with Social Media
WhippleHill
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
WhippleHill
Reaching out with LinkedIN
Reaching out with LinkedIN
WhippleHill
EdSocialMedia Keynote
EdSocialMedia Keynote
WhippleHill
UC09 Podium Roadmap
UC09 Podium Roadmap
WhippleHill
CASE Summer Institute for Advancement
CASE Summer Institute for Advancement
WhippleHill
Ad

Recently uploaded (20)

Q1_TLE 8_Week 1- Day 1 tools and equipment
Q1_TLE 8_Week 1- Day 1 tools and equipment
clairenotado3
Paper 106 | Ambition and Corruption: A Comparative Analysis of The Great Gat...
Paper 106 | Ambition and Corruption: A Comparative Analysis of The Great Gat...
Rajdeep Bavaliya
How to Customize Quotation Layouts in Odoo 18
How to Customize Quotation Layouts in Odoo 18
Celine George
ENGLISH-5 Q1 Lesson 1.pptx - Story Elements
ENGLISH-5 Q1 Lesson 1.pptx - Story Elements
Mayvel Nadal
How to Manage Different Customer Addresses in Odoo 18 Accounting
How to Manage Different Customer Addresses in Odoo 18 Accounting
Celine George
Hurricane Helene Application Documents Checklists
Hurricane Helene Application Documents Checklists
Mebane Rash
INDUCTIVE EFFECT slide for first prof pharamacy students
INDUCTIVE EFFECT slide for first prof pharamacy students
SHABNAM FAIZ
K12 Tableau User Group virtual event June 18, 2025
K12 Tableau User Group virtual event June 18, 2025
dogden2
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
jutaydeonne
June 2025 Progress Update With Board Call_In process.pptx
June 2025 Progress Update With Board Call_In process.pptx
International Society of Service Innovation Professionals
LDMMIA Shop & Student News Summer Solstice 25
LDMMIA Shop & Student News Summer Solstice 25
LDM & Mia eStudios
English 3 Quarter 1_LEwithLAS_Week 1.pdf
English 3 Quarter 1_LEwithLAS_Week 1.pdf
DeAsisAlyanajaneH
Peer Teaching Observations During School Internship
Peer Teaching Observations During School Internship
AjayaMohanty7
M&A5 Q1 1 differentiate evolving early Philippine conventional and contempora...
M&A5 Q1 1 differentiate evolving early Philippine conventional and contempora...
ErlizaRosete
2025 June Year 9 Presentation: Subject selection.pptx
2025 June Year 9 Presentation: Subject selection.pptx
mansk2
NSUMD_M1 Library Orientation_June 11, 2025.pptx
NSUMD_M1 Library Orientation_June 11, 2025.pptx
Julie Sarpy
How to use search fetch method in Odoo 18
How to use search fetch method in Odoo 18
Celine George
Aprendendo Arquitetura Framework Salesforce - Dia 02
Aprendendo Arquitetura Framework Salesforce - Dia 02
Mauricio Alexandre Silva
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
Ronisha Das
Great Governors' Send-Off Quiz 2025 Prelims IIT KGP
Great Governors' Send-Off Quiz 2025 Prelims IIT KGP
IIT Kharagpur Quiz Club
Q1_TLE 8_Week 1- Day 1 tools and equipment
Q1_TLE 8_Week 1- Day 1 tools and equipment
clairenotado3
Paper 106 | Ambition and Corruption: A Comparative Analysis of The Great Gat...
Paper 106 | Ambition and Corruption: A Comparative Analysis of The Great Gat...
Rajdeep Bavaliya
How to Customize Quotation Layouts in Odoo 18
How to Customize Quotation Layouts in Odoo 18
Celine George
ENGLISH-5 Q1 Lesson 1.pptx - Story Elements
ENGLISH-5 Q1 Lesson 1.pptx - Story Elements
Mayvel Nadal
How to Manage Different Customer Addresses in Odoo 18 Accounting
How to Manage Different Customer Addresses in Odoo 18 Accounting
Celine George
Hurricane Helene Application Documents Checklists
Hurricane Helene Application Documents Checklists
Mebane Rash
INDUCTIVE EFFECT slide for first prof pharamacy students
INDUCTIVE EFFECT slide for first prof pharamacy students
SHABNAM FAIZ
K12 Tableau User Group virtual event June 18, 2025
K12 Tableau User Group virtual event June 18, 2025
dogden2
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
ENGLISH_Q1_W1 PowerPoint grade 3 quarter 1 week 1
jutaydeonne
LDMMIA Shop & Student News Summer Solstice 25
LDMMIA Shop & Student News Summer Solstice 25
LDM & Mia eStudios
English 3 Quarter 1_LEwithLAS_Week 1.pdf
English 3 Quarter 1_LEwithLAS_Week 1.pdf
DeAsisAlyanajaneH
Peer Teaching Observations During School Internship
Peer Teaching Observations During School Internship
AjayaMohanty7
M&A5 Q1 1 differentiate evolving early Philippine conventional and contempora...
M&A5 Q1 1 differentiate evolving early Philippine conventional and contempora...
ErlizaRosete
2025 June Year 9 Presentation: Subject selection.pptx
2025 June Year 9 Presentation: Subject selection.pptx
mansk2
NSUMD_M1 Library Orientation_June 11, 2025.pptx
NSUMD_M1 Library Orientation_June 11, 2025.pptx
Julie Sarpy
How to use search fetch method in Odoo 18
How to use search fetch method in Odoo 18
Celine George
Aprendendo Arquitetura Framework Salesforce - Dia 02
Aprendendo Arquitetura Framework Salesforce - Dia 02
Mauricio Alexandre Silva
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
GREAT QUIZ EXCHANGE 2025 - GENERAL QUIZ.pptx
Ronisha Das
Great Governors' Send-Off Quiz 2025 Prelims IIT KGP
Great Governors' Send-Off Quiz 2025 Prelims IIT KGP
IIT Kharagpur Quiz Club

Why Social Networks Matter