Why your business needs a mobile presence & how to get started
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The document emphasizes the necessity for businesses, especially small and medium enterprises (SMEs), to establish a mobile presence as mobile platforms constitute 60% of digital media usage. It highlights that over 65% of SMEs lack this presence, risking potential revenues of £52.6 billion due to barriers like perceived costs and lack of technical knowledge. The proposed solution involves creating, promoting, and engaging with mobile applications using strategies such as geo-targeting, incentives, and continuous engagement.
Why your business needs a mobile presence & how to get started
- 1. Why your business needs a mobile presence How to get started with mobile #GetMobileNow Hosted by Krista McLandress
- 3. 3 Mobile Usage Mobile platforms account for 60% of total digital media time spent Source: Comscore Mobile apps accounted for more than 50% of all digital media time spent
- 4. 4 App Economy Over 1.2 million apps available on the Apple App Store Over 1 million apps available on Google Play
- 5. Mobile stats
- 6. 6 Mobile stats Actions taken after local searches Mobile devices for local searches 94% 51% VISITED THE STORE 48% CALLED A STORE 29% MADE A PURCHASE IN-STORE Source: Google Mobile Planet Statistics
- 7. 7 SMEs & mobile Over 65% of the UK’s 4.9 million small and medium enterprises (SMEs) do not currently have a mobile presence Potential lost revenues of £52.6 Billion in the next 12 months alone! Source: OnePoll
- 8. 8 46% lack of technical knowledge Source: OnePoll Barriers: SMEs & mobile 36% perceived high cost 35% unsure about overall benefit
- 9. 9 Benefits: SMEs & mobile
- 10. 10Source: 2010 Cone Consumer New Media Study Benefits: SMEs & mobile
- 11. 11 The Solution #GetMobileNow CREATE PROMOTE ENGAGE
- 12. 12 Create CREATE • What are the goals? • What does the customer want? • Which features/content should be included? • What will the look & feel be? Ask yourself…
- 14. 14 Promote PROMOTE Help your customers find your app 7 ways to promote your app: http://bit.ly/promote-your-app
- 15. 15 Mobile Redirect, Landing Page
- 16. 16 Social Share
- 17. 17 QR codes
- 18. 18 Engage ENGAGE Give your customers what they want… when they want it!
- 19. 19 Incentives Offer incentives. Update customers in real time. Pop-up images Push notifications Special Offers & Seasonal Promotions Coupons
- 20. 20 Geo-target, Geo-fencing Get local. Engage your customers in real time
- 21. 21 Increase Loyalty Reward loyal customers for frequent visits
- 22. 22 The Solution … and then? CREATE PROMOTE ENGAGE
- 23. 23 Lather, rinse, repeat Lather, rinse, repeat… Analytics New content, new sections New promotion & engagement strategies
- 24. 24 Case Studies
- 25. 25 Case Study – TechCrunch For more case studies: http://bit.ly/appsbuilder-case-studies
- 26. 26 Case Study – For the glow For more case studies: http://bit.ly/appsbuilder-case-studies
- 27. 27 Overview Wrap up Mobile presence is the future, customers are mobile Cost & resources are no longer a barrier Create: Your goals with customer experience in mind! Promote: Make is easy to find your app Engage: Incentives, Localize, Reward Repeat!
- 28. 28 Contacts Contacts Tweet me #GetMobileNow @appsbuilder AppsBuilder Support Forum https://appsbuilder.zendesk.com/home Official Blog http://blog.apps-builder.com/ Q&A