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Mobil uygulama gelirleri

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Global mobil uygulama reklam ve reklam geliri trendleri
Mobil uygulama gelirleri 41 20 28 5 6 6 4 45,1 22 30,8 7,5 9 9,6 9,2 PC online arama reklamlar? PC online display reklam Di?er PC reklamlar? Mobil display reklam Mobil arama reklamlar? Mobil uygulama i?i reklamlar? Mobil uygulama ma?azas? reklam gelirleri 2012 2013 1.1X 1.5X 1.5X 1.6X 2.3X Gelir(MilyarDolar) PC Mobil Browser ¨¹zerinden reklamlar Uygulama ¨¹zerinden reklamlar Kaynak: IDC & 1.1X 1.1X
Uygulama ma?azalar? reklam gelirleri 1.1 1.87 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 2012 2013 100 110 94 96 98 100 102 104 106 108 110 112 2012 2013 Uygulamama?azalar?ndan eldeedilengelirler iOSveAndroidkullanan ak?ll?telefon&tabletler Milyar Milyar dolar Kaynak: IDC &
Mobil uygulama ?e?itleri ? Freemium ? Paid ? Paidmium ? Uygulama i?i reklam ? Dinamik Bedava uygulama, uygulama i?i sat?n al?m ?cretli uygulama, uygulama i?i sat?n al?m yok ?cretli uygulama, uygulama i?i sat?n al?m var Uygulama i?i banner, video etc. E?er kullan?c? uygulama i?i sat?n al?m yapm?yorsa, uygulama reklam destekleyen uygulama modeline shift eder. Kaynak: IDC &
?e?itlerine g?re uygulama say?s? & gelirler 83% 8% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Freemium Paid Paimium 92% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Freemium Paid Paimium Uygulama ?e?itlerine g?re gelirler Uygulama ?e?itlerine g?re uygulama say?s? Kaynak: IDC &
Freemium uygulamalarda uygulama i?i sat?n al?m yapma oran? 32% 37% 16% 8% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 0% - %1 2 % - %5 %6 - %10 %11 - %20 %21 - %100 Kaynak: IDC &
Yay?nc?lar?n uygulamalar?nda reklam kullanmalar? 42% 58% 0% 10% 20% 30% 40% 50% 60% 70% Evet Hay?r Kaynak: IDC &
Yay?nc?lar?n uygulama i?i reklamlardan elde ettikleri gelirler 58% 90% 97% 99% 99% 100% 0% 20% 40% 60% 80% 100% 120% 0 20K 40K 60K 80K 100K + Kaynak: IDC &
2014¡¯de uygulamalarda g?r¨¹lecek reklam modelleri 31% 40% 42% 41% 52% 51% 44% 42% 37% 30% Intersitial video reklam Interstitial - video olmayan reklam Native reklam Pre-Mid-Post Roll reklam Banner reklam 2013'den daha az 2013 ile ayn? 2013'den daha fazla Kaynak: IDC &
Te?ekk¨¹rler! www.wonkmobile.com satis@wonkmobile.com +90 212 279 06 06

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Mobil uygulama gelirleri

  • 1. Global mobil uygulama reklam ve reklam geliri trendleri
  • 2. Mobil uygulama gelirleri 41 20 28 5 6 6 4 45,1 22 30,8 7,5 9 9,6 9,2 PC online arama reklamlar? PC online display reklam Di?er PC reklamlar? Mobil display reklam Mobil arama reklamlar? Mobil uygulama i?i reklamlar? Mobil uygulama ma?azas? reklam gelirleri 2012 2013 1.1X 1.5X 1.5X 1.6X 2.3X Gelir(MilyarDolar) PC Mobil Browser ¨¹zerinden reklamlar Uygulama ¨¹zerinden reklamlar Kaynak: IDC & 1.1X 1.1X
  • 3. Uygulama ma?azalar? reklam gelirleri 1.1 1.87 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 2012 2013 100 110 94 96 98 100 102 104 106 108 110 112 2012 2013 Uygulamama?azalar?ndan eldeedilengelirler iOSveAndroidkullanan ak?ll?telefon&tabletler Milyar Milyar dolar Kaynak: IDC &
  • 4. Mobil uygulama ?e?itleri ? Freemium ? Paid ? Paidmium ? Uygulama i?i reklam ? Dinamik Bedava uygulama, uygulama i?i sat?n al?m ?cretli uygulama, uygulama i?i sat?n al?m yok ?cretli uygulama, uygulama i?i sat?n al?m var Uygulama i?i banner, video etc. E?er kullan?c? uygulama i?i sat?n al?m yapm?yorsa, uygulama reklam destekleyen uygulama modeline shift eder. Kaynak: IDC &
  • 5. ?e?itlerine g?re uygulama say?s? & gelirler 83% 8% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Freemium Paid Paimium 92% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Freemium Paid Paimium Uygulama ?e?itlerine g?re gelirler Uygulama ?e?itlerine g?re uygulama say?s? Kaynak: IDC &
  • 6. Freemium uygulamalarda uygulama i?i sat?n al?m yapma oran? 32% 37% 16% 8% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 0% - %1 2 % - %5 %6 - %10 %11 - %20 %21 - %100 Kaynak: IDC &
  • 7. Yay?nc?lar?n uygulamalar?nda reklam kullanmalar? 42% 58% 0% 10% 20% 30% 40% 50% 60% 70% Evet Hay?r Kaynak: IDC &
  • 8. Yay?nc?lar?n uygulama i?i reklamlardan elde ettikleri gelirler 58% 90% 97% 99% 99% 100% 0% 20% 40% 60% 80% 100% 120% 0 20K 40K 60K 80K 100K + Kaynak: IDC &
  • 9. 2014¡¯de uygulamalarda g?r¨¹lecek reklam modelleri 31% 40% 42% 41% 52% 51% 44% 42% 37% 30% Intersitial video reklam Interstitial - video olmayan reklam Native reklam Pre-Mid-Post Roll reklam Banner reklam 2013'den daha az 2013 ile ayn? 2013'den daha fazla Kaynak: IDC &
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