This document summarizes the results of a survey of 5,082 respondents in Vietnam about ownership and usage of USB flash drives. Key findings include:
- 74.1% of respondents owned a USB flash drive, with most owning 1-2 drives.
- The most popular brands of USB drives purchased were Kingston, SanDisk, and Transcend.
- Most drives were made of hard plastic and had capacities of 2-8GB.
- Prices of recently purchased drives ranged mostly from 100,000-400,000 VND.
- 75% of respondents planned to purchase another USB drive within a year, mostly the brands Kingston, Transcend, and Sony with capacities of 2-
This document provides statistics on diseases reported by 5,716 respondents and their relatives from a panel of over 139,974 members in Vietnam. It is divided into sections on non-serious diseases, serious diseases, and categorized the serious diseases into female gynecological, male gynecological, cardiovascular, osseous, respiratory, infectious, allergic, digestive, dermatological, neurological, endocrine, and eye/ear/throat diseases. For each disease, it provides the frequency and percentage of respondents and relatives who reported having that disease in the last year.
1. A survey of 3,838 women in Vietnam found that the most popular cosmetics brands used in the past 3 months were Pond's (46.7%), Nivea (38.1%), and Maybelline (28.1%).
2. The survey also examined cosmetics usage frequency and found that cleansers/makeup removers and deodorants saw everyday use, while skin masks and hair products were used less frequently.
3. When shopping for cosmetics, respondents reported most often shopping at supermarkets (68.2%) and cosmetic specialized stores (41.0%). The majority spent under 100,000 VND on products like rose water and sunscreen lot
Tet holiday: 827 samples, from 16 to 60 years old.
Where do most Vietnamese intend to spend their Tet holiday?
Which activities most people prefered to do on Tet holiday?
Which customs on Tet holiday that Vietnamese family still remain?
How does age affect Vietnamese people's plans and targets in New Year 2012?
This document provides statistics on diseases reported by 5,716 respondents and their relatives from a panel of over 139,974 members in Vietnam. It is divided into sections on non-serious diseases, serious diseases, and categorized the serious diseases into female gynecological, male gynecological, cardiovascular, osseous, respiratory, infectious, allergic, digestive, dermatological, neurological, endocrine, and eye/ear/throat diseases. For each disease, it provides the frequency and percentage of respondents and relatives who reported having that disease in the last year.
1. A survey of 3,838 women in Vietnam found that the most popular cosmetics brands used in the past 3 months were Pond's (46.7%), Nivea (38.1%), and Maybelline (28.1%).
2. The survey also examined cosmetics usage frequency and found that cleansers/makeup removers and deodorants saw everyday use, while skin masks and hair products were used less frequently.
3. When shopping for cosmetics, respondents reported most often shopping at supermarkets (68.2%) and cosmetic specialized stores (41.0%). The majority spent under 100,000 VND on products like rose water and sunscreen lot
Tet holiday: 827 samples, from 16 to 60 years old.
Where do most Vietnamese intend to spend their Tet holiday?
Which activities most people prefered to do on Tet holiday?
Which customs on Tet holiday that Vietnamese family still remain?
How does age affect Vietnamese people's plans and targets in New Year 2012?
337 samples, respondents from 16 to over 40 years old (Vinaresearch panel).
What are the top priority standards that drive men's shopping decision?
Which are the most popular type of shirt collar and color in Vietnam?
From who do men often get advice when shopping for shirt?
How does age and income affect the shopping decision?
1032 samples, respondents from 16 to over 40 years old (Vinaresearch panel).
Why Vietnamese people are expecting the Valentine day?
Are value presents or spirit present expected much more in Valentine day?
Where are the most ideal places to spend Valentine day?
31 samples, respondents from 16 to over 40 years old (Vinaresearch panel).
Why do Vietnamese people need the home maid service recently?
Which element that people highly value when choosing a maid service?
How much are Vietnamese people willing to pay for the maid service per hour and per month?
Timing: 27th February - 7th March 2012
Sample size: 555
Research area: All cities and provinces in Vietnam
Gender: Male and Female
Age: 16 years old and above
Criteria: Go to the cinema at least once within recent 2 months
Research objectives: To explore U&A of target consumers toward cinema matter
Report structure:
- Frequency of seeing movies
- The most favorite movie types
- Frequent accompanied people of movie goers
- Factors driving the cinema selection decision
- Audiences awareness on cinema brands
Timing: 3rd - 10th May 2012
Sample size: 730
Research area: All cities and provinces in Vietnam
Gender: Male and Female
Age: 16 years old and above
Base on 4 main aspects '2012 vs. 2011 life', 'Work', 'Spirit' and 'CSR & Environment', this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Timing: 20th April - 4th May 2012
Sample size: 563
Research area: All cities and provinces in Vietnam
Gender: Male and Female
Age: 16 years old and above
Criteria: Go out for eating snacks in recent 6 months
Research objectives: To understand about snacks eating habit of Vietnamese young people
Report structure:
- Habit of eating snacks
- Types of snacks
- Places
- Traditional snacking restaurant vs. super clean one
W&S_B叩o c叩o nghi棚n c畛u v畛 th坦i quen ti棚u d湛ng v phong c叩ch th畛i trang c畛a ng...W&S Market Research
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Statistic technique: Cluster analysis
Timing: 17 July - 22 July 2012
Sample size: 396
Gender: Male and Female, aged 19+
Criteria: Decision maker in choosing and buying clothes
Research area: All cities and provinces in Vietnam
Objectives: To explore consumer behavior and attitudes (U&A Test) for fashion and analyze 3 main fashion-consumers-groups in Vietnam by Cluster Analysis.
W&S Nghi棚n c畛u_cu畛c_v畉n_畛ng_ng動畛i_vi畛t_nam_動u_ti棚n_d湛ng_hng_vi畛t_nam_2013_2W&S Market Research
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Timing: 18 28 February2013
Sample size: 518
Research area: All cities and provinces in Vietnam
Target respondents: Male and Female, 16 years old +
Research objectives:
1. Measure consumers awareness about the campaign "Vietnamese prioritize using Vietnam products".
2. Explore consumer habit and behavior towards Vietnamese products.
3. Understand consumers attitude and assessment towards Vietnamese products.
4. Awareness and assessment of Dunghangviet.vn website.
Total number of pages: 60
1. Research method : Quantitative - Online research
2. Timing : 20th 30th December 2013
3. Sample size : 1,700
4. Research area : Nationwide
5. Target respondents : Females aged 16 years old and over.
6.Research objective :
To explore the preserved traditional customs and habits of Vietnamese in Lunar New Year Tet holiday.
7. Sampling method : Internet Sampling
1. Research method : Quantitative - Online research
2. Timing : 1st 15th October 2013
3. Sample size : 200
4. Research area : Hanoi and Ho Chi Minh city
5.Target respondents :
Monthly household income: 7,500,000 - 30,000,000 VND
Age: 25 - 40 years old
Having intention to buy a house in the next 2 years
6.Research objective :
Exploring the features of the house that respondents intend to buy
Elements affecting house purchase decision
Housing segments by psychological factors
7. Sampling method : Internet Sampling
Research Method: Online research
Fieldwork Period: May 2014
Research Area: Nationwide
Respondent Criteria: Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size: 470 samples
Number of Questions: 7 Screening questions and 8 Main Questions: Survey Content
Screening: Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.