WS5b_DP_Charter
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The document outlines a plan for a sustainable design outreach campaign with the objectives of raising awareness and encouraging engagement. It suggests targeting citizens, children, students, unemployed and employed individuals with messaging to educate and motivate behavior change. The campaign would utilize various communications methods like lectures, exhibitions, social media, videos and creative projects to demonstrate sustainable housing and energy solutions.
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Session | The Neurological Levels of Team-working: Harmony and Tensions
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WS5b_DP_Charter
- 1. Creative Instruments Martin Charter, Director, The Centre for Sustainable Design, University for the Creative Arts, UK
- 2. Background Mission vertical or horizontal local, regional, national, international Target audiences (sub-audiences) Objectives AIDA ZBIA Budgets e.g. zero or low cost
- 3. Target audiences Citizens Children e.g. schools Students e.g. universities Unemployed Employed (evenings) Retired e.g. U3A Messages: AIDA + ZBIA
- 4. Process Launch Managing evolution Roles Campaigns Lobbying Projects + demonstration Engagement and involvement
- 5. Communications #1 Lectures Street parties Exhibitions (buyers + sellers) Directory of suppliers Green Maps Exchanges (green e-bay) Press releases (newspapers, radio, TV) Networking events e.g. Green Drinks
- 6. Communications #2 ‘ Greening’ e.g. postcards Theatre Performing arts e.g. dance Comedy e.g. low carbon satire : ) Music e.g. lyrics + Exhibitions (schools plus) Art Photography
- 7. Communications #3 E-zines (regular) Social networking e.g. Ning Blogs Video e.g. short films, (project) diaries, etc Gorilla e.g. mobile phone ïƒ YouTube Creative campaigns e.g. Loftbusters!
- 8. Projects + demonstration Multi-media + communications TT Farnham e.g. garden shares Beddington e.g. BedZed (housing) Freiburg e.g. solar (housing) Hockington e.g. sustainable (housing)
- 9. Other Working methods visualisation e.g. visions mind-mapping participatory approaches Fund-raising public campaigns foundations regional, national, EC grants