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Editor's Notes

• #6: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #7: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #8: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #9: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #10: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #11: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #12: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #13: So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
• #24: Tweet unto others – this is also known as be a human, the nice kind.A truly engaged follower – tell story of people who will help you move, don’t focus on how many followers, focus on who and what the conversation is aboutSend a man – twitter is a dialogue, a conversation, people having chats with other people. It’s not a billboard, or a direct mail pieceTo err – so you may misspell something, or someone else might, let it go, people type fast and sometimes you get it wrong. It’s not the end of the world
• #26: Tweet unto others – this is also known as be a human, the nice kind.A truly engaged follower – tell story of people who will help you move, don’t focus on how many followers, focus on who and what the conversation is aboutSend a man – twitter is a dialogue, a conversation, people having chats with other people. It’s not a billboard, or a direct mail pieceTo err – so you may misspell something, or someone else might, let it go, people type fast and sometimes you get it wrong. It’s not the end of the world
• #27: Note – if you are hoping your message will be retweeted, leave enough characters left in your tweet if you want it to be re-tweeted. Of course, this will be changing as twitter is integrating the retweet functionality into the tweet itself.
• #28: Use party analogy – sometimes you need to throw a good party to remind people why they love you, and if you can introduce two people to each other who end up getting married, well, then you’ve got something. There is the example of asking someone to be friends and asking for money at the same time. You cant do both.
• #29: Auto follow – solution for larger brands but be prepared to scrub your list of followers weekly twitter is rife with spammers latelyAuto DM – use very very sparingly. We’ve moved beyond the thanks for following me thing, do it only if you have something pretty awesome to say or offer going on. Change it up a lot, track the link so you can see if its worth it
• #32: Involvement – i.e. participationInteraction – are they clicking your linksIntimacy – how are they talking to you?Influence – RT’s promoting you without prompting
• #33: Add repeat engagement on Fridays
• #34: Involvement – i.e. participationInteraction – are they clicking your linksIntimacy – how are they talking to you?Influence – RT’s promoting you without prompting
• #35: Eset had about 150 followers in a new account designed to be managed by their in house PR department. In the meantime, ESET was launching a major campaign in SF so we came up with a laptop give away in order to drive followers to the campaign so that after the SF campaign launched, there was a community to talk to about it. We also specially targeted twitter users in the SF area.