Zara Case Study presentation
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HBR Case Study - Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits.
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Zara
Zarajainagawat
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Zara is a major international fast fashion retailer owned by Inditex. It was founded in 1975 in La Coruña, Spain and has since expanded to over 2,000 stores across 88 countries. Zara commits to continuously innovating and providing new, quality designs at affordable prices faster than competitors. It aims to contribute to sustainable development through practices like using ecological fabrics and organic cotton. Zara's success is attributed to its ability to rapidly translate fashion trends into new collections available in stores through an integrated supply chain model.Vertical integration and Zara Retailing
Vertical integration and Zara RetailingNiharika Senecha
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The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.Zara - case study --
Zara - case study --Mansur Rashid
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Zara is a highly successful fashion retailer known for its fast fashion model. It introduces new designs two weeks after seeing them on runways rather than the industry standard of six months. Zara achieves this through an integrated operation strategy that allows for quick design, production, and distribution. Stores provide immediate customer feedback that designers use to create new items. Factories located in Spain enable rapid production to meet changing demand. An efficient supply chain distributes goods to stores within 24 hours in Europe. This strategy of speed, affordability, and variety has made Zara one of the world's largest clothing retailers.Zara ppt
Zara pptmanjodh91
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Zara is a Spanish clothing retailer founded in 1975 known for its rapid fashion production. It is the flagship brand of Inditex, the world's largest apparel retailer. Zara uses a vertically integrated supply chain model to design and manufacture 50% of its products in Spain, allowing it to develop new designs in just two weeks and launch 10,000 new products each year. This fast production model and 1,800 store locations worldwide have contributed to Zara becoming a leader in the fashion industry.Zara - supply chain & value creation
Zara - supply chain & value creationZubin Poonawalla
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Zara has achieved great success through its vertically integrated supply chain model. It is able to design, produce, and distribute new clothing collections to stores within 2-3 weeks, far faster than competitors' 6-9 month timeline. Key aspects of Zara's supply chain include 200 in-house fashion designers, local fabric sourcing and production, and overnight trucking of products to European stores. This speed and flexibility allows Zara to respond quickly to fashion trends and reduces unsold inventory, contributing to higher profit margins compared to other retailers.Supply Chain Management of ZARA
Supply Chain Management of ZARASai Praveen Chettupalli
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This document discusses Zara's supply chain and how it contributes to the company's success. It provides details on Zara's vertically integrated supply chain model, which allows it to bring designs to stores in just 2-3 weeks compared to the industry average of 6-9 months. Key aspects of Zara's supply chain include local sourcing, fast production times, mass customization, and using IT to share information. This vertical integration model helps Zara increase revenue through more fashionable and scarce products, while decreasing costs through factors like lower transportation and inventory costs.ZARA and its marketing strategy
ZARA and its marketing strategyNecip Fazıl KESKİNKILIÇ
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Zara began as a clothing store in 1975 in A Coruña, Spain. It has since grown to over 2,000 stores worldwide through its unique business model of quick production and delivery of fashionable products based on customer demand. Zara links customer demand directly to manufacturing and distribution through the use of information technology across its facilities. This allows it to produce small batches of products and get them to stores within 2 weeks to meet constantly changing fashion trends. Zara's success is evidenced by its rapid international expansion and growth into new markets over the past decades.Supply chain management of ZARA
Supply chain management of ZARAManju Pokharel
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Zara is a large Spanish clothing retailer known for its rapid fashion production model. It changes designs every 2 weeks compared to competitors' 2 months. Zara uses agents to scout trends and sends sketches to factories within 6 hours for production. Its infrastructure allows finishing goods to reach stores in 4-5 weeks. This rapid supply chain and production flexibility allows Zara to meet constantly changing fashion demands.Supply chain of zara
Supply chain of zaraPraneeth Prabodha Dissanayaka, MILT
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For ZARA stores to be able to offer cutting edge fashion at affordable prices requires the firm to exert a strong influence over almost the entire garment supply chain.
Zara Case Study (Value Chain Management)
Zara Case Study (Value Chain Management)Syed Ali Roshaan Raza
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This document provides an overview of Zara's value chain management strategies. It discusses how Zara achieves vertical integration from sourcing materials to manufacturing 60% of products in-house. Zara's "fast fashion" model allows it to adapt designs, produce, distribute, and stock new clothing in stores within 2 weeks. Through just-in-time production, inventory management that eliminates deadstock, and a centralized logistics network, Zara is able to respond rapidly to fashion trends. Its strengths include a fast delivery cycle, brand image, low-cost supply chain, and ability to capture trends.ZARA 's Business Strategy
ZARA 's Business StrategyMaria Giokarini
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ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing. Zara: Fast Fashion
Zara: Fast FashionBurak Günbal
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Zara is a clothing brand known for fast fashion. It was founded in 1963 in Spain and opened its first store in 1975. Since then, Zara has expanded globally and now has over 2,000 stores in 96 countries. Zara's success is largely due to its ability to design and produce clothing in only two weeks in order to quickly respond to the latest fashion trends. It focuses on rapid production in small quantities, frequent store replenishments, and using its stores as a way to get customer feedback. Zara's core competencies include its vertical integration of design, production, and sales as well as its ability to quickly recreate fashion.Ppt on zara
Ppt on zararoyji
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Zara is a Spanish clothing retailer known for its rapid response to new fashion trends. It is owned by Inditex Group and was founded in 1975 in A Coruña, Spain. Zara launches around 10,000 new designs each year and delivers new products to its 1,763 stores around the world twice each week. Through extensive market research and a vertically integrated supply chain located near its headquarters, Zara is able to quickly design, produce, and distribute new items to stores in response to emerging trends.Zara case analysis
Zara case analysisPradeep Kumar Tiwari
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1) Porter's five forces analysis finds the global apparel industry has medium threat of new entrants due to modest growth and low capital requirements, but high bargaining power of customers and suppliers who face few switching costs. Rivalry is also high due to frequent price changes and ease of switching brands.
2) Zara's value chain emphasizes rapid design, production, and distribution through internal suppliers and owned factories. New collections are delivered to stores every two weeks to quickly reflect changing fashion trends. Marketing relies on brand reputation and store displays rather than advertising.
3) Zara's infrastructure allows for fast global coordination between managers, designers, and suppliers. Over half of its 60,000 young, female workforce is basedZara : Fast Fashion
Zara : Fast Fashionsumeet agarwal
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Zara is a Spanish fast fashion retailer known for its rapid production cycles that allow it to react quickly to new fashion trends. It has over 2000 stores globally and produces around 450 million items per year through a vertically integrated supply chain model. Key aspects of Zara's business model include small production runs that can be turned around in 2-3 weeks, frequent communication between stores and designers, and a highly responsive supply chain that can deliver new shipments globally within 24-48 hours. This approach allows Zara to offer new fashion items to customers much faster than competitors and keep inventory turnover high.Zara Final Presentation
Zara Final PresentationJPWhelly
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The document outlines Zara's fast fashion business model and supply chain operations, which focuses on rapid design, production, and distribution of new fashion items to stores within weeks in order to stay on top of constantly changing trends, allowing Zara to maintain its competitive advantage over rivals with shorter inventory turnovers and product lifecycles. Zara's centralized operations and extensive use of data and technology allows it to quickly respond to demand changes through flexible procurement, production planning, and high-velocity logistics. This responsive supply chain model has supported Zara's global expansion to over 1700 stores in 78 countries while continually renewing its inventory with around 11,Zara Supply Chain Case Study
Zara Supply Chain Case StudySiripong Sae-Zhang
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The presentation is create use as a material to the final case study presentation in Supply Chain class at Faculty of Engineering, Chulalongkorn University.
**All images use in the slide are from google images**Zara company profile with history and marketing strategy
Zara company profile with history and marketing strategyTanveer Ahmed
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Zara is a Spanish clothing and accessories retailer founded in 1975 in Spain. It is known for its ability to quickly produce fashionable clothing in response to the latest trends. Zara operates over 2,000 stores globally and manufactures most of its products internally, allowing it to place new designs in stores within weeks. This unique business model and focus on fast fashion has made Zara very successful, with over 80,000 employees worldwide.Zara - Study Case
Zara - Study CaseCarrine Aulia
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Carrine Kezia Aulia presented a final project on Zara, a global fashion retailer owned by Inditex Group. The 3-sentence summary is:
Zara was founded in 1975 in La Coruna, Spain and has grown to over 1,700 stores in 82 countries, known for its ability to spot trends and quickly design and produce fashionable clothing at affordable prices. The presentation outlined Zara's company profile, operations in Spain and commitment to corporate social responsibility, as well as its strategic plan to expand further in Asia through improving its online presence and social media engagement. Competitors including H&M, Gap, and Uniqlo were also discussed.Zara presentation
Zara presentationXiao Qing Ding
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ZARA is a Spanish clothing brand owned by Inditex that pioneered fast fashion. ZARA's business model emphasizes vertical integration, producing clothing in small batches close to stores to facilitate quick response to trends. Stores provide frequent feedback to help designers continuously adapt products. About half of materials and 40% of products are manufactured internally. Distribution centers use advanced tracking to deliver to stores within 1-2 days in Europe and 2-4 days outside Europe. ZARA's approach reduces risks from unsold inventory compared to competitors. Its international growth follows an "oil stain" pattern entering culturally similar markets with company-owned stores.Inditex group zara
Inditex group zaraEscola el cim
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Inditex Group is one of the world's largest fashion retailers operating eight store formats including Zara, Pull & Bear, and Massimo Dutti. It has over 4,780 stores in 77 countries. Zara pioneered a rapid fashion model, opening its first store in 1975 in A Coruña, Spain. By 2004, Inditex had expanded to over 2,000 stores across 56 countries. The company has over 92,000 employees worldwide focused on teamwork and sustainability.Zara case study.pptx
Zara case study.pptxAcharya Institute of Graduate Studies
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Amancio Ortega opened the first Zara store in 1975 in Spain, naming it after the movie Zorba the Greek. However, due to another nearby business having a similar name, he changed the store's name to Zara. Zara slowly expanded across Spain and Europe in the following decades. Today, Zara's parent company Inditex operates over 6,000 stores globally under various brands. Zara is known for its rapid 21-day production cycle that allows it to quickly design, produce, and stock new fashion items in stores and online. This unique business model has contributed significantly to Zara's worldwide success.PPT on Zara 
PPT on Zara PARTH TAK
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Zara is a large Spanish multinational clothing retailer known for its fast fashion model. It produces over 450 million items per year and uses a business model focused on quick production turnaround of about 10-15 days from design to stores. Zara has over 6,500 stores globally and targets younger customers with affordable women's, men's and children's clothing and accessories. Its success is driven by understanding customer needs, competitive pricing, and efficient logistics and production processes.Zara case study
Zara case studyTeam Pramkaew
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This document discusses Zara and fashion trends. It analyzes Zara's business model and recommends ways for it to adapt. The slides cover: 1) defining fashion and analyzing Zara's success, 2) discussing oversaturation and moving to "blue oceans", 3) addressing Zara's limited size range in the US, 4) whether Zara should modernize its IT systems to support global expansion while maintaining its competitive advantages, and 5) learning from Zara's example of quickly delivering new designs.Zara presentationppt
Zara presentationpptMichele Harman
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Zara is a Spanish clothing retailer known for its rapid response to fashion trends. It produces around 450 million items per year through a vertically integrated supply chain that allows new designs to reach stores in as little as 2 weeks. Zara's unique approach prioritizes responsiveness over cost reduction through short production cycles, 2,000 stores worldwide, and a centralized distribution center in Spain. This enables Zara to replenish stores more frequently and have 11,000 new designs annually, driving its competitive advantage in fast fashion.Zara final search
Zara final searchRoula Jannoun
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International strategy at Zara is defined by the combined generic strategy of cost leadership and differentiation strategy. There are considerations, however, such as when selecting the Lebanese market, labor cost and productivity, distribution cost and shipment cost of raw materials are considered. Other considerations are characteristics or behavior of consumers and income per capita. In terms of marketing approach, the considerations include the 4Ps inherent to the Lebanese consumers and business environment. Market entry considerations include economics, both macroeconomic factors which include tax, political condition and export tariff and microeconomic factors including local competitors, demand and location of store. Regulation from government and local producers protection issues are other considerations.Case study of zara
Case study of zaraSherin Ann
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Zara is by far the largest, most profitable and most internationalized fashion retail chain. Zara's success is based on a business system that depends on vertical integration, in-house production, quick response, one centralized distribution centre and low advertising cost. Zara's information system allows it to gather customer feedback and sales data in real-time to quickly design, produce, and distribute new fashion items to stores every few weeks. This rapid inventory turnover and frequent product refreshment is key to Zara maintaining its competitive edge over rivals in the fast fashion industry.ZARA Case Study- PESTLE - SWOT Analysis
ZARA Case Study- PESTLE - SWOT AnalysisMyassignmenthelp.com
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Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.Zara
Zaradeepad
Ìý
Zara is a Spanish clothing retailer known for its rapid 2-week production cycle and frequent new designs. It operates integrated supply chains to develop 10,000 new products annually. Zara designs most products in-house and manufactures half itself using nearby factories, with the rest outsourced to European and some Asian suppliers. Zara's design, production, distribution and store teams work closely together to quickly translate sales data into new production runs, allowing frequent updates to match changing fashion trends.Zara_presentation_power_point.pptx
Zara_presentation_power_point.pptxssuser0659fd
Ìý
Zara has become one of the world's leading fashion retailers through its innovative organizational strategies. It produces around 10,000 new designs each year through a rapid 14-day production cycle. This allows Zara to get new fashion trends to its over 2,700 stores across 60 countries quickly. Zara's global expansion plan aims to open one new store every day. Its strategies include company-owned stores, franchises, and joint ventures. Zara's success is driven by its internal resources, customer, production, and communication strategies that focus on rapid replenishment, limited production runs, and investing savings from zero advertising back into the customer experience.More Related Content
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For ZARA stores to be able to offer cutting edge fashion at affordable prices requires the firm to exert a strong influence over almost the entire garment supply chain.
Zara Case Study (Value Chain Management)
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This document provides an overview of Zara's value chain management strategies. It discusses how Zara achieves vertical integration from sourcing materials to manufacturing 60% of products in-house. Zara's "fast fashion" model allows it to adapt designs, produce, distribute, and stock new clothing in stores within 2 weeks. Through just-in-time production, inventory management that eliminates deadstock, and a centralized logistics network, Zara is able to respond rapidly to fashion trends. Its strengths include a fast delivery cycle, brand image, low-cost supply chain, and ability to capture trends.ZARA 's Business Strategy
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Zara is a clothing brand known for fast fashion. It was founded in 1963 in Spain and opened its first store in 1975. Since then, Zara has expanded globally and now has over 2,000 stores in 96 countries. Zara's success is largely due to its ability to design and produce clothing in only two weeks in order to quickly respond to the latest fashion trends. It focuses on rapid production in small quantities, frequent store replenishments, and using its stores as a way to get customer feedback. Zara's core competencies include its vertical integration of design, production, and sales as well as its ability to quickly recreate fashion.Ppt on zara
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Zara is a Spanish clothing retailer known for its rapid response to new fashion trends. It is owned by Inditex Group and was founded in 1975 in A Coruña, Spain. Zara launches around 10,000 new designs each year and delivers new products to its 1,763 stores around the world twice each week. Through extensive market research and a vertically integrated supply chain located near its headquarters, Zara is able to quickly design, produce, and distribute new items to stores in response to emerging trends.Zara case analysis
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2) Zara's value chain emphasizes rapid design, production, and distribution through internal suppliers and owned factories. New collections are delivered to stores every two weeks to quickly reflect changing fashion trends. Marketing relies on brand reputation and store displays rather than advertising.
3) Zara's infrastructure allows for fast global coordination between managers, designers, and suppliers. Over half of its 60,000 young, female workforce is basedZara : Fast Fashion
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Zara is a Spanish fast fashion retailer known for its rapid production cycles that allow it to react quickly to new fashion trends. It has over 2000 stores globally and produces around 450 million items per year through a vertically integrated supply chain model. Key aspects of Zara's business model include small production runs that can be turned around in 2-3 weeks, frequent communication between stores and designers, and a highly responsive supply chain that can deliver new shipments globally within 24-48 hours. This approach allows Zara to offer new fashion items to customers much faster than competitors and keep inventory turnover high.Zara Final Presentation
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The document outlines Zara's fast fashion business model and supply chain operations, which focuses on rapid design, production, and distribution of new fashion items to stores within weeks in order to stay on top of constantly changing trends, allowing Zara to maintain its competitive advantage over rivals with shorter inventory turnovers and product lifecycles. Zara's centralized operations and extensive use of data and technology allows it to quickly respond to demand changes through flexible procurement, production planning, and high-velocity logistics. This responsive supply chain model has supported Zara's global expansion to over 1700 stores in 78 countries while continually renewing its inventory with around 11,Zara Supply Chain Case Study
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Zara was founded in 1975 in La Coruna, Spain and has grown to over 1,700 stores in 82 countries, known for its ability to spot trends and quickly design and produce fashionable clothing at affordable prices. The presentation outlined Zara's company profile, operations in Spain and commitment to corporate social responsibility, as well as its strategic plan to expand further in Asia through improving its online presence and social media engagement. Competitors including H&M, Gap, and Uniqlo were also discussed.Zara presentation
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Inditex Group is one of the world's largest fashion retailers operating eight store formats including Zara, Pull & Bear, and Massimo Dutti. It has over 4,780 stores in 77 countries. Zara pioneered a rapid fashion model, opening its first store in 1975 in A Coruña, Spain. By 2004, Inditex had expanded to over 2,000 stores across 56 countries. The company has over 92,000 employees worldwide focused on teamwork and sustainability.Zara case study.pptx
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Amancio Ortega opened the first Zara store in 1975 in Spain, naming it after the movie Zorba the Greek. However, due to another nearby business having a similar name, he changed the store's name to Zara. Zara slowly expanded across Spain and Europe in the following decades. Today, Zara's parent company Inditex operates over 6,000 stores globally under various brands. Zara is known for its rapid 21-day production cycle that allows it to quickly design, produce, and stock new fashion items in stores and online. This unique business model has contributed significantly to Zara's worldwide success.PPT on Zara
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Zara is a large Spanish multinational clothing retailer known for its fast fashion model. It produces over 450 million items per year and uses a business model focused on quick production turnaround of about 10-15 days from design to stores. Zara has over 6,500 stores globally and targets younger customers with affordable women's, men's and children's clothing and accessories. Its success is driven by understanding customer needs, competitive pricing, and efficient logistics and production processes.Zara case study
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Zara is a Spanish clothing retailer known for its rapid response to fashion trends. It produces around 450 million items per year through a vertically integrated supply chain that allows new designs to reach stores in as little as 2 weeks. Zara's unique approach prioritizes responsiveness over cost reduction through short production cycles, 2,000 stores worldwide, and a centralized distribution center in Spain. This enables Zara to replenish stores more frequently and have 11,000 new designs annually, driving its competitive advantage in fast fashion.Zara final search
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International strategy at Zara is defined by the combined generic strategy of cost leadership and differentiation strategy. There are considerations, however, such as when selecting the Lebanese market, labor cost and productivity, distribution cost and shipment cost of raw materials are considered. Other considerations are characteristics or behavior of consumers and income per capita. In terms of marketing approach, the considerations include the 4Ps inherent to the Lebanese consumers and business environment. Market entry considerations include economics, both macroeconomic factors which include tax, political condition and export tariff and microeconomic factors including local competitors, demand and location of store. Regulation from government and local producers protection issues are other considerations.Case study of zara
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Zara is a Spanish clothing retailer known for its rapid 2-week production cycle and frequent new designs. It operates integrated supply chains to develop 10,000 new products annually. Zara designs most products in-house and manufactures half itself using nearby factories, with the rest outsourced to European and some Asian suppliers. Zara's design, production, distribution and store teams work closely together to quickly translate sales data into new production runs, allowing frequent updates to match changing fashion trends.Zara_presentation_power_point.pptx
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Zara has become one of the world's leading fashion retailers through its innovative organizational strategies. It produces around 10,000 new designs each year through a rapid 14-day production cycle. This allows Zara to get new fashion trends to its over 2,700 stores across 60 countries quickly. Zara's global expansion plan aims to open one new store every day. Its strategies include company-owned stores, franchises, and joint ventures. Zara's success is driven by its internal resources, customer, production, and communication strategies that focus on rapid replenishment, limited production runs, and investing savings from zero advertising back into the customer experience.Zara 
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Zara is a Spanish clothing brand and flagship of Inditex group. It sells affordable, high quality men's, women's and children's clothing and accessories. Zara uses a fast fashion model, designing and manufacturing small batches based on latest trends and delivering to stores twice weekly. This allows Zara to imitate trends quickly and gives it an advantage over competitors. Zara has over 2,100 stores globally and also sells online. Its centralized system of in-house production enables fast response time to trends but is also a weakness if disrupted. While Zara has opportunities for further global expansion, it faces threats from increasing competition and its focus on imitation rather than collaboration limits premium brand status.Zara
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A mini case study of Zara created by Shraddha Khanda during a Marketing Internship by Prof.sameer Mathur,IIM Lucknow.Zara's supply chain (sadiq shariff10@hotmail.com)
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Zara started as a small company making women's clothing in Spain in 1963. In 1975, after a cancelled order, Zara opened its first retail store to sell excess inventory, learning the importance of integrating manufacturing and retail. Since then, Zara has grown to over 1750 stores worldwide selling affordable yet stylish clothing. Zara's success is due to its unique fashion designs, real-world prices, and collaborative digital networks linking it to suppliers and customers. It can develop new products and get them to stores within just two weeks, launching around 10,000 designs annually.honors project oim
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Zara has become extremely successful due to its responsive supply chain management. It can design, produce, and distribute new fashion items to its stores within 2 weeks, allowing it to stay on top of changing fashion trends. Zara's vertically integrated supply chain with in-house production facilities near headquarters allows it to quickly make changes to designs based on customer demand feedback collected by store managers. This fast production cycle, along with twice-weekly deliveries to stores, means customers always find new inventory that reflects the latest trends, fueling Zara's success.Powerpointpresentationonzarabyjitu 131228043933-phpapp02
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Zara is one of the world's most successful fashion retailers operating in over 90 countries. It was founded in 1975 in Spain and is known for its rapid production cycle that allows it to design and manufacture new styles and get them to stores within 2 weeks. Zara produces around 11,000 unique designs each year compared to 2,000-4,000 for its competitors. Its vertical integration and global supply chain enables it to respond quickly to fashion trends. Zara is considered a leader in fast fashion retail due to its business model and level of success.ZARA
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This document provides an overview of the Spanish fashion retailer Zara. It discusses Zara's business model, which involves designing clothing in-house and manufacturing most products in Spain. This allows Zara to get new designs from concept to stores in just 3 weeks, much faster than competitors. Zara is able to quickly respond to the latest fashion trends and customer demands. The document also notes Zara's culture of teamwork and technology use to facilitate communication between stores and headquarters. Some legal issues regarding factory conditions that Zara has faced are also summarized.Zara abstract brand study and latest trends in International business
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Zara Case Study presentation
- 2. COMPANY PROFILE • Amancio Ortega opened the first Zara store in 1975 in central A Coruña Galicia, Spain • Zara is one of the most well known brands in the world and is also one of the largest international fashion companies. • Headquartered in Spain. • There are more than 2600 stores across 73 countries in the world • 2 weeks to develop products • 10,000 new designs every year (which is an industry record).
- 3. DESIGNING & PROCESS Day 1: A designer in Spain sketches a new piece of clothing with input from store managers on the latest trends. Day 2-5: A pattern makers creates a prototype. Day 6—21: Fabric I cut,8000 new pieces are sewn together at a nearby by factory, and are made ready for shipment Day 25: New items arrive in Manhattan and are put display before opening Day 21-24: Apparel is driven to a distribution centre .
- 4. SUPPLY CHAIN SYSTEM ZARA buy fabrics only in 4 different colours, design and cuts its in house Supplier are all closed to ZARA , So that it can order on the need basic Clothes are ironed in advance and packed on hangers, with price tag Customer Retailer Outlet Road, Train and Air flight used to transport product to other countries
- 5. 1. Cost leadership 2. Efficient Distribution 3. Information Technology 4. Keeping Low Inventory 5. Fast delivery of new products and trends 1. Centralized distribution system 2. Doesn’t spend much money on advertisement 3. Has only 1 manufacturing centre in the world 1. Global Market penetration 2. Online Market 3. Distribution centre in the US 4. long-term and evergreen styles in the market 1. Local competitors 2. Global competitors 3. Based out of Spain but has larger penetration in Europe is affecting the revenue SWOT BUSINESS ANALYSIS
- 6. Present Scenario As per the report of Statista.com in 2018 Zara is the market leader in retail fashion with a turnover of almost 2000 million Euros
- 7. Local Story 1. Last year (2017-18), Zara had posted a profit of ₹82.59 crore with revenues of ₹1221.67 crores. 2. Zara posted a 13.4% drop in net profit for the year ended 31 March, 2019 at ₹71.49 crore 1. Zara uses ‘Trent Ltd’ as its distribution partner in India 2. Trent is a 51-49 Partnership between Inditex SA & Tata 3. Tata had an indirect conflict of interest with its lifestyle retail chain – ‘westside’ 4. As a result the rapid growth in number of stores opened in India dropped by almost 40% as compared to its global rival H&M. (40 stores as of now, planned to scale up to 50 by 2020) 5. Other Retailers like GAP, Forever 21, H&M are already in, additionally Japanese retailer Uniqlo is set to enter India later in this year, making it more challenging for Zara to retain its market share So What Changed ?
- 8. RECOMMENDATIONS E-Commerce Have Strategic Tie-ups with multi-brand stores like Amazon, Verge, Olive etc Increase the investment on the advertisement – Online and Offline. Global market Expansion Should look for further expansion in market zones like – MEA, APAC New Design Exploration Design Trademark – Custom Styling based on Fashion week & Red Carpet events Operations Focus on Multiple manufacturing and distribution Network for faster response
- 9. THANK YOU