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1?. ????????Social EntrepreneurshipSocial Entrepreneurship2011.5.2jiyeon.jang@gmail.com????? ??, ??? ?????????? ??????
2011-05-02Social Entrepreneurship2?? ??
???????? (Social Entrepreneurship)2011-05-02Social Entrepreneurship3???????? (Social Entrepreneurship)??? ?? 1980?? ????? ??? ?????? ???? ??????? ????? ?? ???? ????? ???? ??? ??? ???? ?? ???? ???? ?? ??? ????? ??? ??? (Entrepreneur)? ??, ?? ??? ?? ??? ????? (Entrepreneurship) ?? ????? ?????? ?? ?? ??? ???? ??? ????? ?? ??? ???? ??
I. ?????Innovation and Entrepreneurship
??? (I, Entrepreneur) ????? Entrepreneur(??????)??? ? ?? ???? ??? ?? ??? ??? ?? ??, ?? ??? ?? ???? ? ?? ??? ?? ??, ?, ??? ???? ??2011-05-02Social Entrepreneurship5
????? ?? (Jean-Baptiste Say)2011-05-02Social Entrepreneurship618?? ???? ???? (1767 ~ 1832)
19??? ??? ?? ???,
???? ??? ??? ???? ?? ???? ???? ??? ?? ???? ?????.
(?? ??? ??) ????? ??? ????.(1767~ 1832, ???)
??? ??? (Joseph Schumpeter)2011-05-02Social Entrepreneurship7?Capitalism, Socialism and Democracy (1942)?
?? ??? ?? ??? ???? ??? ????? ?? ??? ?? (creative destruction),  ?, ????? ??  ? ???? ??? ??? ??? ???? ???
??? ?? (?? ??? ??)
??? ?? ??
??? ?? ??? ??? ?? ?? ??? ??? ??
??? ??? ??? ??
??? ??? ?? ??? ??
??? ???? ?
??? = ?? ???? ??? ???? ?? (change agents), ??? ??? ????? ??? ?? ??? ??(1883-1950, ?????/??)
?? ??? (Peter Drucker)2011-05-02Social Entrepreneurship8?Innovation and Entrepreneurship(1985)? C ????? (04)
??? ???? ???? ??? ??? ??
????? ??? ???? ????????, ??? ???? ??? ??? ???? ??
??, ??? ??, ??? ?? ?? ??
???? ??? ??, ?? ????, ??? ??? ?? ? ??? ? ?? ??? ??? ???? ??? ?????? ??? ??? ??
??? ???? ?? ? ??? ?? ???? ?????? ???? ???? ?? ??
?????? ??? ???? ? ?? (1909 ~ 2005, ?????/??)
??? ???? (Howard Stevenson)2011-05-02Social Entrepreneurship9?? ??? ???? ??? ?????? ?? ???? ???
???? (Entrepreneurial) ?????? ??? (Administrative) ?????? ???? ??? ??? ????? ?? ??
?????? ??? ?? ??? (resourcefulness)??? ??? ??
???? ??? ??? ?? ??? ? ?? ?? ?? ?? ??? ?? ?? ?? ??? ???? ???? ??
??? ?????? ???? ?????, ??? ?? ??? ?? ??? ??? ?? ? ???, ???? ?? ??? ???? ??? ?? ??? ??? ?? ??
???? ?? ??? ?? ??? ??? ???? ??? ????. ???? ?? ??? ?? ???? ?? ??? ??? ??? ???.????? (Entrepreneurship)??? ????. [?? ??]
 ??? ??? ?? ??? ???. [??]
??? ???? ? ????. [??? ??]
??? ?? ?? ??? ? ????. [?? ???]
???? ?? ??? (change agent) ??? ??. 2011-05-02Social Entrepreneurship10
?? ??? (Change Agent)2011-05-02Social Entrepreneurship11Diffusion of innovations (1962, Rogers)
?? ?? (Social Change)???? ? ??? ??? ????, ??? ???? ????, ?? ?? ??? ???? ??? ?? (make it happen) ??????? ??? ???? ???? ?? ?????.
??? ??? ? ?? ?? ?? ????????? ???? ??, ??? ?? ??? ????2011-05-02Social Entrepreneurship12
II. ?? ??? ??The Making of Economic Society2011-05-02Social Entrepreneurship13
??? ?? C ????? ?????? ?? ??? ???? ??? ??, ? ??? ??? ??? ??? ??? ???? ??? ?? ?? ??? ????? ??? ?????? ????? ??? ??. ??????? ??? ???? ?? ???, ?????? ??? ?? ?? ?? ?? ? ?? ?? ???? ???? ??? ?? ??? ??? ?? ????. ???, ?? ??? ??? ??? ??? ??. ??? ?????, ??? ??? ? ?????? ??? ??? ????? ??? ?? ?? 2011-05-02Social Entrepreneurship14
???: Nature and human nature ???? ???? ??? ?? ??? ??? ??? ?? ??. ?? ??? ?? ??? ??? ??? ?? ?? ???? ???. ?? ??? ?? ??, ? ??? ?? ??? ???? ?? ???? ??? ??. ???, ??? ???? ??? ??? ???? ??? ??? ?
??? ???? ??? ?? ?? ???? ??? ??? ??. ??? ? ?? ???? ? ??? ?? ?? ???? ?? ?? ??? ??? ??? ??. ?, ???? ??? ???? ??? ??? ??? ???? ??
???? ????? ??? ??? ???? ??? ??? ?? ??? ???? ??? ??? ??? ???? ???. 2011-05-02Social Entrepreneurship15
?? ??? ???? ????? ??? ??? ???? ?? ??? ??? ???? ???? ??? ?? ??? ?? ???? ???? ???. 2?? ?????? ??? ?? ??? ?? ??? ??? ??? ???? ???? ???? ??. ??? ??? ??? ??? ? ?? ???? ??? ? ?? ????? ?? ??. 2011-05-02Social Entrepreneurship16
??? ??????? ???? ??? ??? ??? ??? ??? ???, ??? ??? ?? ??? ??? ?? ?? ????? ??? ???? ??
?? ?????? ????? ??? ?? ???? ???? ???? ? ?? ??? ???? ?. ???? ??? ??? ??? ???? ??

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????????

  • 1. 1?. ????????Social EntrepreneurshipSocial Entrepreneurship2011.5.2jiyeon.jang@gmail.com????? ??, ??? ?????????? ??????
  • 3. ???????? (Social Entrepreneurship)2011-05-02Social Entrepreneurship3???????? (Social Entrepreneurship)??? ?? 1980?? ????? ??? ?????? ???? ??????? ????? ?? ???? ????? ???? ??? ??? ???? ?? ???? ???? ?? ??? ????? ??? ??? (Entrepreneur)? ??, ?? ??? ?? ??? ????? (Entrepreneurship) ?? ????? ?????? ?? ?? ??? ???? ??? ????? ?? ??? ???? ??
  • 4. I. ?????Innovation and Entrepreneurship
  • 5. ??? (I, Entrepreneur) ????? Entrepreneur(??????)??? ? ?? ???? ??? ?? ??? ??? ?? ??, ?? ??? ?? ???? ? ?? ??? ?? ??, ?, ??? ???? ??2011-05-02Social Entrepreneurship5
  • 6. ????? ?? (Jean-Baptiste Say)2011-05-02Social Entrepreneurship618?? ???? ???? (1767 ~ 1832)
  • 8. ???? ??? ??? ???? ?? ???? ???? ??? ?? ???? ?????.
  • 9. (?? ??? ??) ????? ??? ????.(1767~ 1832, ???)
  • 10. ??? ??? (Joseph Schumpeter)2011-05-02Social Entrepreneurship7?Capitalism, Socialism and Democracy (1942)?
  • 11. ?? ??? ?? ??? ???? ??? ????? ?? ??? ?? (creative destruction), ?, ????? ?? ? ???? ??? ??? ??? ???? ???
  • 12. ??? ?? (?? ??? ??)
  • 14. ??? ?? ??? ??? ?? ?? ??? ??? ??
  • 16. ??? ??? ?? ??? ??
  • 18. ??? = ?? ???? ??? ???? ?? (change agents), ??? ??? ????? ??? ?? ??? ??(1883-1950, ?????/??)
  • 19. ?? ??? (Peter Drucker)2011-05-02Social Entrepreneurship8?Innovation and Entrepreneurship(1985)? C ????? (04)
  • 20. ??? ???? ???? ??? ??? ??
  • 21. ????? ??? ???? ????????, ??? ???? ??? ??? ???? ??
  • 22. ??, ??? ??, ??? ?? ?? ??
  • 23. ???? ??? ??, ?? ????, ??? ??? ?? ? ??? ? ?? ??? ??? ???? ??? ?????? ??? ??? ??
  • 24. ??? ???? ?? ? ??? ?? ???? ?????? ???? ???? ?? ??
  • 25. ?????? ??? ???? ? ?? (1909 ~ 2005, ?????/??)
  • 26. ??? ???? (Howard Stevenson)2011-05-02Social Entrepreneurship9?? ??? ???? ??? ?????? ?? ???? ???
  • 27. ???? (Entrepreneurial) ?????? ??? (Administrative) ?????? ???? ??? ??? ????? ?? ??
  • 28. ?????? ??? ?? ??? (resourcefulness)??? ??? ??
  • 29. ???? ??? ??? ?? ??? ? ?? ?? ?? ?? ??? ?? ?? ?? ??? ???? ???? ??
  • 30. ??? ?????? ???? ?????, ??? ?? ??? ?? ??? ??? ?? ? ???, ???? ?? ??? ???? ??? ?? ??? ??? ?? ??
  • 31. ???? ?? ??? ?? ??? ??? ???? ??? ????. ???? ?? ??? ?? ???? ?? ??? ??? ??? ???.????? (Entrepreneurship)??? ????. [?? ??]
  • 32. ??? ??? ?? ??? ???. [??]
  • 33. ??? ???? ? ????. [??? ??]
  • 34. ??? ?? ?? ??? ? ????. [?? ???]
  • 35. ???? ?? ??? (change agent) ??? ??. 2011-05-02Social Entrepreneurship10
  • 36. ?? ??? (Change Agent)2011-05-02Social Entrepreneurship11Diffusion of innovations (1962, Rogers)
  • 37. ?? ?? (Social Change)???? ? ??? ??? ????, ??? ???? ????, ?? ?? ??? ???? ??? ?? (make it happen) ??????? ??? ???? ???? ?? ?????.
  • 38. ??? ??? ? ?? ?? ?? ????????? ???? ??, ??? ?? ??? ????2011-05-02Social Entrepreneurship12
  • 39. II. ?? ??? ??The Making of Economic Society2011-05-02Social Entrepreneurship13
  • 40. ??? ?? C ????? ?????? ?? ??? ???? ??? ??, ? ??? ??? ??? ??? ??? ???? ??? ?? ?? ??? ????? ??? ?????? ????? ??? ??. ??????? ??? ???? ?? ???, ?????? ??? ?? ?? ?? ?? ? ?? ?? ???? ???? ??? ?? ??? ??? ?? ????. ???, ?? ??? ??? ??? ??? ??. ??? ?????, ??? ??? ? ?????? ??? ??? ????? ??? ?? ?? 2011-05-02Social Entrepreneurship14
  • 41. ???: Nature and human nature ???? ???? ??? ?? ??? ??? ??? ?? ??. ?? ??? ?? ??? ??? ??? ?? ?? ???? ???. ?? ??? ?? ??, ? ??? ?? ??? ???? ?? ???? ??? ??. ???, ??? ???? ??? ??? ???? ??? ??? ?
  • 42. ??? ???? ??? ?? ?? ???? ??? ??? ??. ??? ? ?? ???? ? ??? ?? ?? ???? ?? ?? ??? ??? ??? ??. ?, ???? ??? ???? ??? ??? ??? ???? ??
  • 43. ???? ????? ??? ??? ???? ??? ??? ?? ??? ???? ??? ??? ??? ???? ???. 2011-05-02Social Entrepreneurship15
  • 44. ?? ??? ???? ????? ??? ??? ???? ?? ??? ??? ???? ???? ??? ?? ??? ?? ???? ???? ???. 2?? ?????? ??? ?? ??? ?? ??? ??? ??? ???? ???? ???? ??. ??? ??? ??? ??? ? ?? ???? ??? ? ?? ????? ?? ??. 2011-05-02Social Entrepreneurship16
  • 45. ??? ??????? ???? ??? ??? ??? ??? ??? ???, ??? ??? ?? ??? ??? ?? ?? ????? ??? ???? ??
  • 46. ?? ?????? ????? ??? ?? ???? ???? ???? ? ?? ??? ???? ?. ???? ??? ??? ??? ???? ??
  • 47. ??? ??? ??? ??? ??? ?????, ??? ??? ???? ?? ??? ???? ? 2011-05-02Social Entrepreneurship17??? ??? ?????? ? ???? ??? ??? ???? ??
  • 48. ??? ?? ???? ???? ?????? ? ???? ???? ??? ??? ??? ??? ?? ??? ???? ?? ??? ????? ??? ??? ???? ??, ? ??? ???? ??? ??? ?? ???, ??? ?? ??? ?? ????? ?? ???? ???? ???? ?? ?? ????? ???? ????, ??? ?? ????? ??? ?? ??? ???? ?? ?? ??? ??? ????, ? ????? ??? ??? ?? ??? ????? ??? ? ????, ??? ??? ??? ??? ? ??? ??? ?? ?? ?? ?? ??? ??? ?? ??? ???? ??? ? ???? ??? ??? ?2011-05-02Social Entrepreneurship18
  • 49. ?? ?? ??? 3?? ????: ?? ?? ? ?? ?? ??? ?? ???? ??? ??? ??? ??: ???? ?? ??? ?? ??? ??? ??? ?? ?? ?????? ??? ?? ??? ???? ??? ???? ????? ????? ??? ???? ??? ??. ??? ?? ?? ??? ?? ?? ??? ?? ???? ??. ??? ??? ????? ?? ??? ? ???? ? ?? ??? ??? ????? ???? ???? ??2011-05-02Social Entrepreneurship19?? ??? ??? ??? ??? ???? ??? ?? ??? ?????, ??? ????? ??? ??? ???? ??? ??? ?? ?
  • 50. Adam Smith??? ?? (The Wealth of Nations, 1776)
  • 51. ??? ?? ???? ??? ?? ????? ??
  • 52. ???? ??? ?? ???? ??? ? ??? ??
  • 53. ?? ??
  • 54. ?? ??? ?? ?????? ?? ???? ??
  • 55. ? ?? ??? ?? ?? ???? ?? ??? ?? ????? ??? ?????? ???? ??
  • 56. ?? ??
  • 57. ?? ????? ????? ??? ?? ?? ??? ??? ? ??? ?? ?2011-05-02Social Entrepreneurship20(1723 ~ 1790, ??)
  • 58. ?? ??? ????? ??? ?? ??? ?? ??? ????? ? ? ???? ?? ??? ?? ??? ?? ????? ?? ??? ??? ???? ?? ??? ????? ????? ??? ??? ?? ??? ?? ??? ????? ???? ?? ???? ?? ??? ??? ?? ?? ??? ??? ???, ??? ?? ??? ??, ????? ??? ???? ?? ? ??? ?? ?? ???? ??? ?? ??. ? ???? ???? ??? ?? ??? ????, ??? ?? ? ? ??? ??? ???? ???? ???? ?????? ??? ?? ??? ??2011-05-02Social Entrepreneurship21
  • 59. ?? ??? ?? ????? ??? ??? (?? ??)??? ??? ??? ???? ??, ??? ??? ?? ??? ?? ?????? ? ???, ?? ?? ??? ???? ??? ??? ???? ??
  • 60. ??? ?? ??? ??? ? ??? ??????, ?? ??? ???? ???? ?? ? ?? ??? ??? ?? ??? ???? ??? ??? ??
  • 61. ?? ??? ???? ?? ??? ?? ??? ??? ??? ?? ? ?? ??? ? ??? ??? ??? ????? ??? ???? ??: ?? ??? ?? ??, ??? ??? ?? ?? ??? ??? ??: ?? ?? (?? ???), ??? ??? (???)
  • 62. ?? ??? ??: ??? ??? ???
  • 63. ??? ??: ?? ??? ???, ??? ??, ??? ????? ???? ?????? ?? ???? ??2011-05-02Social Entrepreneurship22
  • 64. ?? ??? ??? ??? ?? ?? ?? ??? C ?? ??, ?? ????? ?? ?? ??? C ??? ?? ?? ??? ??? C ??? ????? ???? ?? ?? C ???? ?? ???, ?????? ??
  • 65. ??? ?? ??? ?? C ??? ??? 2011-05-02Social Entrepreneurship23
  • 66. ?? ???? ???? 2002?, ???? ???
  • 69. ???? ??? (1941??)? ?? ??? ?? ???? ??? ???? ?? ??? ??! ?? ???? ??? ??? ?? ??? ?????. ?? ???? ? ?????? ????? ???? ????. ??? ???? ?? ?? ?? ? ?? ?? ??? '???!'?? ?? ??? ??? ?? ?? ? ?????.
  • 70. ??? ??? ??Intersection of impact and market
  • 72. ???????????? ?? ????? ???, ???? ??? ?? ????? ??, ???? ??? ??, ??? ????? ?????? ??? ? ??????? ?? ??? ?? ?????? ??? ??? ??? ?? ??? ?? ???.? ??? ???? ?? ??? ??? ???? ???? ????.???? ??, ??, ??? ??? ????.?? ??? ?? ??? ?? ?? ?? ?? ???? ????.????? ????, ??? ??? ?? ?? ???/???? ???. 2011-05-02Social Entrepreneurship30? The meaning of social entrepreneurship by Greg. Dees (1998)
  • 73. ????, ????????2011-05-02Social Entrepreneurship31?? ?? Social Innovation??? ???? ??? ???? ?? ??? ?????? ?? ??? ??? ? ?? ??? ??????????? Social Entrepreneurship ????? ????, ????, ?????, ?????? ??? ??????? ??? ??? ???? ??, ??? ????? ?????? ??
  • 74. ???? ??? ?? ??? ??, ??? ?????? ??
  • 75. ??? ???? ?? ???, ?? ? ??? ???? ??
  • 76. ?? ??? ????? ????, ???? ?? ??? ??? ???? ?
  • 77. ??? ??? ?????, ???? ?? ???? ?? ???? ???? ?????????? vs. ?????2011-05-02Social Entrepreneurship32??? ???? ????? ???? ??? ???? ?? ??? ?? ??? ?????, ??? ?? ?? ??? ???? ??.
  • 78. ??? ???? ??? ???? ?? ??? ?? ??? ?????, ? ??? ????? ??? ?? ??? ????.???????????????? ??? ? ??? ???? ???? ???? ??? ? ? ?? ??? ?? ???.
  • 79. ??? ??? ???? ??????? ??? ??? ??.
  • 80. ??? ??? ?? ????? ????, ??? ??? ??? ????.
  • 81. ??? ??? ???? ??????? ??? ??? ??. ?????? ???? ??? ??2011-05-02Social Entrepreneurship33????? ????????- ???????? -?????????? ?????????? ???? ???? ???? ????? ???? ??? ??? Social Entrepreneurship: The Case for Definition (Roger L. Martin & Sally Osberg, 2007)
  • 82. ? ???? (Bill Drayton)??? ?? (Ashoka) ???, CEO
  • 83. ??????? ???? ?? 1980? ??
  • 84. 1981? ??? Ashoka Fellow ?? ??, ???? 2,000? ??? Fellow? ??? ??
  • 85. ??? ?? ?? ???? ?? ???, ?? ??? ??? ??? ?? ?????? [video] (0:40)
  • 86. ??????????? ??? ?? ?? ??? ??? ???? ??? ?? ?? [video] (1:24)2011-05-02Social Entrepreneurship34(0:20)
  • 87. ?? ?? (Mary Gordon)Roots of Empathy ???
  • 88. ???, ???? ???? ????, ?? ??? ??? ???? ??? ???? ???? ?? ??? ??? ?? ????? ??/??
  • 89. 1996? ???? ??, 2000? ?? ??
  • 90. ????? ??? ???? ????, ?? ???, ??? ?? ???? ?? ??? ????, ???? ?? ??? ??? ?? 2011-05-02Social Entrepreneurship35Bill Drayton
  • 91. ??? ?????? ?? ??? ??
  • 93. ???? ??? ?? ??? ?? ?? ?? ??
  • 97. ????? (Social Enterprise)??? ?? Social Enterprise?? ??? ????? ?????? ??/?? ?? ???? ????
  • 98. ????? ??? ??? ?? ??? ?? ?? ??? ???? ????
  • 99. ??? ??? ??? ????? ??????????? Social Entrepreneurship????????? ???? ??, ??, ??, ?? ??, ?? ?? ?? ??? ???? ?? ??/??(institution)? ???? ????? ??(process)??. (David Bornstein & Susan Davis, 2010)????????? '??'? ??? ??, ??? ??? ???? ?? '??'? ???? ??? ?? ?? 2011-05-02Social Entrepreneurship42
  • 100. ?????? ?? ????? ??? ???, ??? ?? ??? ?? ???? ?????.?? ??????? ??? ??? ????, ????? ?? ??? ??? ??? ???? ??? ??? ???, (ex. ?????? ??)
  • 101. ???-??? ? ?? ????? ???? ???? ??? ??? ???? ??? ???,(ex. ??????????)
  • 102. ??? ?? ??? ??, ?? ?? ?? ?? ????, R&D? ?? ??? ?? ?? ??? ?? ??? ??? ???? ????? ??? ????. (ex. ???? ??????) 2011-05-02Social Entrepreneurship43
  • 103. ?????, ??????, ???? ?!?? ?? ???? ?????? ?? ??, ?????? ?? ???? ???? ???. ? ???? ???? ??? ??? ????.
  • 104. ????? ?????? ???? ??? ?? 2007? ????????? ???? ???? ????. ? ????? ?? ?? ??? ?? ??? ?? ??? ???? ??, ?? ??? ????? ???? ??????? ??? ?? ???. ???? ?? ??? ???????? ??? ??? ??? ??? ?? 500?? ??? ???? ?????.
  • 105. ?? ??? ??? ?? ??? ?? ???? ??? ?? ???? ??? ??? ???? ?? ??, ?? ????????? ??? ????? ???.
  • 106. ?? ???? ????? ??? ???? ???? ??????, ?? ???? ??? ??? ???? ??? ???? ???? ??????? ???? ?? ???? ?? ???? ??? ????.2011-05-02Social Entrepreneurship44
  • 107. The Making of Economic Society (2007) ????: ??? ?? ??? ??? (2010, ????)The Making of Economic Society (2007, Robert L. Heilbroner) 2011-05-02Social Entrepreneurship45
  • 108. Social Entrepreneurship (2010)Social Entrepreneurship: What everyone needs to know (David Bornstein & Susan Davis, 2010)2011-05-02Social Entrepreneurship46