Led new major product launches from scratch, including:
? preparing communication plan;
? positioning, defining unique value proposition, creating the core marketing message, writing slogans;
? creating texts for news, landing pages, presentations, videoguides, print and other MarCom materials;
? managing landing pages production, assigning tasks to designers and front-end developers;
? building partnerships with websites;
? forcing and increasing product awareness;
? analyzing the effectiveness of different communication channels and messages.
Constantly in charge of providing marketing support to other HeadHunter products, i.e. services for applicants, advertising prod...
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