Led new major product launches from scratch, including:
鈥� preparing communication plan;
鈥� positioning, defining unique value proposition, creating the core marketing message, writing slogans;
鈥� creating texts for news, landing pages, presentations, videoguides, print and other MarCom materials;
鈥� managing landing pages production, assigning tasks to designers and front-end developers;
鈥� building partnerships with websites;
鈥� forcing and increasing product awareness;
鈥� analyzing the effectiveness of different communication channels and messages.
Constantly in charge of providing marketing support to other HeadHunter products, i.e. services for applicants, advertising prod...
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