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Brisbane, Australia Australia
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Senior Lecturer of Marketing, School of Advertising, Marketing and PR at QUT Business School
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Specialties: Teaching / Research / Consulting. Expertise in: Services Marketing, Service Quality, Customer Loyalty, Relationship Marketing, Internet / e-Marketing, The Google Online Marketing Challenge, Google AdWords, Google Analytics. Experience with international relocation. Lessons learned: evacuation planning after hurricane Katrina. Marathon for beginners.
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marketing function
cmo
enterprise
research
role of marketing
importance of marketing
marketing department
market orientation
marketing influence
marketing
firm performance
switzerland
swissness
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