Immediate Experiences: New Ideas for Real Time Content in Tourism (Keynote G端...G端nter Exel
油
Real time experiences are油about to rewrite the complete dramaturgy of touristic events and travel reporting. G端nter Exel (www.TravelLive.cc) points out the latest trends in live reporting through Twitter, Facebook, Google Plus & Co and油provides best practice examples how油touristic destinations, marketers, communicators or anyone who has some immediate experiences to share might incorporate multimedia and real time content in storytelling.
This Keynote was held on January 23rd, 2013 on the occasion of ENTER 2013, the world's leading eTourism conference in Innsbruck, Austria.
DEUTSCHE VERSION: Echtzeit-Erlebnisse ver辰ndern die gesamte Dramaturgie der Reiseberichterstattung aber auch der Inszenierung des touristischen Produktes. In meiner Keynote auf der ENTER 2013 in Innsbruck stellte ich die neuesten Entwicklungen in der Live-Berichterstattung via Social Media vor. Multimedia und Echtzeit-Content sind die Stichworte: Anhand aktueller Best Practice-Beispiele aus Tourismus und Eventmanagement entwickelte ich neue Ideen und Inspirationen f端r touristische Destinationen, Marketer, aber auch jeden, der in seiner Kommunikation auf Live-Erlebnisse setzen m旦chte.
LIVESTREAM-AUFZEICHNUNG DER PRSENTATION: http://www.guenterexel.com/2013/01/23/echtzeit-content-im-tourismus-meine-keynote-bei-der-enter-2013-in-innsbruck/
Iran is Huge country with huge opportunities. I as a part of business development group, try to support IT/Telco professionals to learn more about this approach
Immediate Experiences: New Ideas for Real Time Content in Rural TourismG端nter Exel
油
Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo
Presentation hold by G端nter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.
From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, Id like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. Id like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.
Espa単ol:
Los contenidos en tiempo real est叩 a punto de reescribir la dramaturgia completa de la comunicaci坦n tur鱈stica. Hoy, me gustar鱈a destacar las 炭ltimas tendencias en contenidos multimedia y seguimientos en directo a trav辿s de Twitter, Facebook, Instagram, Vine y otras. Me gustar鱈a proporcionaros algunos enfoques, ideas y ejemplos de las mejores pr叩cticas en la utilizaci坦n de im叩genes, v鱈deos y podcasts para promocionar el turismo rural. Habr叩 numerosos consejos pr叩cticos sobre c坦mo obtener el m叩ximo rendimiento de las redes sociales y la comunicaci坦n web.
Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/
Joe Pulizzi, author of Get Content, Get Customers defines content marketing as:
How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behavior
First Seminar of Mine(Mining Industry) :Opportunities and Threats,Tehran,Iran,2010
Presented by : Aidin Salamzadeh
With special thanks to Alex Osterwalder(Swiss)
+98 912 425 47 29
Intro to Southeast Asia Startup EcosystemsIsaac Souweine
油
1. Overview of Startup Ecosystem Theory
II. Case Study - Singapore
III. SEA Examples
Deck presented to Asia Pacific Leadership Program at the East West Center. October, 2014.
惠擧惘 愀惘悋忰 悋惘慍 惡 悋惡慍悋惘 惷惘惘 惡惘悋 愕悋慍悋悋 惠惡惆 愆惆 悋愕惠. 悋 惆惘 惆悋悋惠 惡悋 悋愕惠悋惆 悋慍 惠擧惘 愀惘悋忰 惡 愕悋慍悋悋 擧擧 擧 惠悋 悋惘惠惡悋愀 惡惠惘 惡悋 愆惠惘悋愆悋 惡愕悋慍惆.
design thinking is a necessary thing for businesses today. We here at Dayavent use design thinking as a tool for helping businesses communicate better with their customers.
What is Innovation? Why is Innovation Important? and Other Good QuestionsStefan Lindegaard
油
Stefan Lindegaard is an author, speaker and strategic advisor on innovation management. He provides resources on innovation through his website 15inno.com. The document discusses the importance of innovation and having a common language and understanding of innovation. It also lists challenges to innovation such as siloed approaches and lack of resources, and stresses the importance of people, processes, and execution for successful innovation.
The document discusses the key resources section of the Business Model Canvas. It defines key resources as the most important tangible and intangible things needed for a business model to work. Examples of tangible resources include physical assets like factories, human resources like employees, and financial resources like capital. Intangible resources include intellectual property, brands, user bases, and customer trust. The document cautions against getting too granular and stresses the importance of identifying only the essential resources that drive the business model.
Michael Chik introduces the Lean Startup methodology, which advocates creating small products called minimum viable products (MVPs) to test assumptions and use customer feedback to evolve products. Lean Startup reduces risks and wastes compared to traditional approaches. Key concepts include hypotheses, pivoting based on testing hypotheses, and metrics like activation, retention, and revenue to evaluate products. The goal is to fail products fast and learn through iteration to increase the chances of success.
Immediate Experiences: New Ideas for Real Time Content in Rural TourismG端nter Exel
油
Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo
Presentation hold by G端nter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.
From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, Id like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. Id like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.
Espa単ol:
Los contenidos en tiempo real est叩 a punto de reescribir la dramaturgia completa de la comunicaci坦n tur鱈stica. Hoy, me gustar鱈a destacar las 炭ltimas tendencias en contenidos multimedia y seguimientos en directo a trav辿s de Twitter, Facebook, Instagram, Vine y otras. Me gustar鱈a proporcionaros algunos enfoques, ideas y ejemplos de las mejores pr叩cticas en la utilizaci坦n de im叩genes, v鱈deos y podcasts para promocionar el turismo rural. Habr叩 numerosos consejos pr叩cticos sobre c坦mo obtener el m叩ximo rendimiento de las redes sociales y la comunicaci坦n web.
Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/
Joe Pulizzi, author of Get Content, Get Customers defines content marketing as:
How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behavior
First Seminar of Mine(Mining Industry) :Opportunities and Threats,Tehran,Iran,2010
Presented by : Aidin Salamzadeh
With special thanks to Alex Osterwalder(Swiss)
+98 912 425 47 29
Intro to Southeast Asia Startup EcosystemsIsaac Souweine
油
1. Overview of Startup Ecosystem Theory
II. Case Study - Singapore
III. SEA Examples
Deck presented to Asia Pacific Leadership Program at the East West Center. October, 2014.
惠擧惘 愀惘悋忰 悋惘慍 惡 悋惡慍悋惘 惷惘惘 惡惘悋 愕悋慍悋悋 惠惡惆 愆惆 悋愕惠. 悋 惆惘 惆悋悋惠 惡悋 悋愕惠悋惆 悋慍 惠擧惘 愀惘悋忰 惡 愕悋慍悋悋 擧擧 擧 惠悋 悋惘惠惡悋愀 惡惠惘 惡悋 愆惠惘悋愆悋 惡愕悋慍惆.
design thinking is a necessary thing for businesses today. We here at Dayavent use design thinking as a tool for helping businesses communicate better with their customers.
What is Innovation? Why is Innovation Important? and Other Good QuestionsStefan Lindegaard
油
Stefan Lindegaard is an author, speaker and strategic advisor on innovation management. He provides resources on innovation through his website 15inno.com. The document discusses the importance of innovation and having a common language and understanding of innovation. It also lists challenges to innovation such as siloed approaches and lack of resources, and stresses the importance of people, processes, and execution for successful innovation.
The document discusses the key resources section of the Business Model Canvas. It defines key resources as the most important tangible and intangible things needed for a business model to work. Examples of tangible resources include physical assets like factories, human resources like employees, and financial resources like capital. Intangible resources include intellectual property, brands, user bases, and customer trust. The document cautions against getting too granular and stresses the importance of identifying only the essential resources that drive the business model.
Michael Chik introduces the Lean Startup methodology, which advocates creating small products called minimum viable products (MVPs) to test assumptions and use customer feedback to evolve products. Lean Startup reduces risks and wastes compared to traditional approaches. Key concepts include hypotheses, pivoting based on testing hypotheses, and metrics like activation, retention, and revenue to evaluate products. The goal is to fail products fast and learn through iteration to increase the chances of success.
The document discusses user experience design for startups. It recommends that startups follow a process of researching customer problems, analyzing the data, designing solutions, and implementing a prototype. This process should involve storyboarding and writing specifications to help communicate the customer experience. Thorough testing and refinement of prototypes is also advised. Following a user-centered design process can improve operations, accelerate time to market, increase customer value, and extend the lifespan of an application.
This document summarizes a presentation on gender preference differences in e-commerce website design. The presentation discusses a study that was conducted to understand how men and women interact with e-commerce websites differently. The study involved having participants draw their ideal e-commerce website design. Results showed that women preferred some color harmony and coordination, while this was less important to men. Both men and women preferred a single page website with no scrolling. Most participants disliked irrelevant ads but welcomed relevant ads. The study provides insights into designing e-commerce websites that appeal to both male and female users.
3. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
Xerox PARC
HCI
1980s Personal Computing
Don Norman at Apple
The Web
2000s Mobile,The Network of Things ...
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
4. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
Xerox PARC
HCI
惠惓リ 擧悋愕悋
悵惺 擧悋擧 悛愆擧悋 擧 愡惺 惆愕 惠惓リ
擧悋愕悋 惶惺惠 愆 擧悋愕 悋惻悋 惆悋愎惠. 悋 惠 惶惺惠 愆
2000s Mobile,The Network of Things惺リз 拆悵愕 悵愆惠 惺 愎悋悽惠 愎リ
... . 悋惶 悋 悋愕悋 悵愆惠 惠リ
擧悋愕 悋愕悋
1980s Personal Computing
Don Norman at Apple
The Web
Frederick Winslow Taylor
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
5. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
point of contact
when the Xerox PARC between the product and the people becomes a point
then
of friction, HCI the [designer] has failed. On the other hand, if people are made
safer, more comfortable, more eager to purchase, more efficientor just plain
happierby contact with the product, then the designer has succeeded.
Henry
for People
1980s Dreyfuss, Designing Computing
Personal
Don Norman at Apple
The Web
2000s
悋忰惠愆悋 惠愆悋
Mobile,The Network of Things ...
愆惆
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
6. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
Xerox PARC
HCI
1980s Personal Computing
Don Norman at Apple
The Web
擧リ禁 惠愆悋
惆愕
2000s Mobile,The Network of Things ...
擧悋愕擧愆惆 惘
惺 惷悋悽惠
惻 惘
惺惶悸 愎悋愡
惶惠悋愎悋愡
悋惻悋愎悋愡
惺ル 愕悋悋
愕悋愎悋愡
リ 惶リ鉱
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
7. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
Xerox PARC
HCI
1980s Personal Computing
The Palo Alto Research Center (PARC) 惘愕 惠忰悋惠 拆悋惘
Don Norman at Apple
The Web
Xerox Alto 3791 悋 愡惻惠 惺悋 擯愆悋擧 惆悋 惆愕 擧悋拆リ愆
Bitmap リ 悋愡惠悋惆 悋惶 惠惶悋愆
2000s Mobile,The Network of Things ...ル 惺愆 悋 惠悋惶 悋 悋悵 悛擧
愕悋 惠リリ 悛愕惆graphical user interface (GUI) 惠リ指郊 愡惻惠 惺悋 擧 ル
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
8. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
Humancomputer interaction
惠惺悋 悋愕悋 惘悋悋
1960s Cognitive Science
Xerox PARC
HCI
惠惓リ
惠惺悋 惠
擧悋愕惠愆 擧悋拆リ愆
1980s Personal Computing
惆悋愍 悛愕 愀愆悋忰 悋悴愆悋悄 悋愕惶悋惠 愡悋悋悋 Don Norman at Apple
忰悋愡惓悋惠 惆愕擯愆 惆愕 忰悋愕悋惠 惠惺悋悋惠 悋惠 擧悋愕惠愆悋 The Web
悋惻悋 悋惶 擧 愡リ 愕悋悋悋 惺悋悋 リ靭悵 愆悋惷悋愕 悋惶 愡ロ 惆擯愆.
愡悋悽惠 愕悋悋 悋 悋惠 悋愡惠悋惆 惠愆 惠悋 惠リ 2000s Mobile,The Network of Things
... 惠
悋惶悋 擧悋愕惠愆悋
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
9. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
Xerox PARC
HCI
1980s Personal Computing
Don Norman at Apple
The Web
2000s Mobile,The Network of Things ...
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
11. User Experience
1900s Machine Age / Taylorism
1940s Toyota Production System
1960s Cognitive Science
Xerox PARC
HCI
1980s Personal Computing
Don Norman at Apple
The Web
2000s Mobile,The Network of Things ...
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
42. Windows 8: A New Era for Microsoft
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
43. Since Larry Page took over as CEO in 2011, we've been
more focused than ever on improving the user experience
across all of our products. Learn how our design teams
worked together to engineer a creative revolution in this
story from The Verge.
Get the full story at The Verge
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
44. Apple, the most valuable company in the
world, built its success on well-crafted designs.
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
47. 愀惘悋忰 悋惡愕悋惘 惘悋惡惘惆 擧愕惡 擧悋惘
In a global economy, elegant design is becoming a critical competitive advantage.
Trouble is, most business folks don't think like designers.
Bill Breen,Senior Editor, Fast Company
Design
Thinking
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆
49. 愀惘悋忰 悋惡愕悋惘 惘悋惡惘惆 擧愕惡 擧悋惘
Steve Jobs famously ushered in an era of the CEO as Lead Product Designer, as
described by one of his close collaborators, Glenn Reid, who worked with Jobs at
NeXT and Apple:
(Steve) told me once that part of the reason he wanted to be CEO was so that
nobody could tell him that he wasnt allowed to participate in the nitty-gritty of
product design. He was right there in the middle of it. All of it.
悋愕悋悧 擧悵 : 惶悋忰 惺悋愆