Personal Information
Organization / Workplace
Greater New York City Area, NJ United States
Occupation
Senior Director, Digital Marketing & Social Media
Industry
Advertising / Marketing / PR
Website
http://marketingbard.com
About
Turned around digital performance for an "in-market" brand campaign. Generated >900K social media interactions to enable fulfillment of a $1M cancer research pledge. Redesigned the core creative concept, simplified the engagement model, and wrote high impact copy that radically altered the "value" of participation. Grew a highly engaged 83K member Facebook community.
Lifted engagement rates for Siemens US site by 18% while growing traffic by 25% through integrated media planning, strong content editorial, simplified landing page experiences and data-driven optimization. Improved media mix to drive higher quality site traffic.
Grew social media influence for Siemens US social channels t...
Contact Details
Tags
marketing
brand management
digital marketing
content marketing
strategy
public relations
instagram
poetry
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photos
trust
analytics
content
social
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