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iim lucknow nit calicut kotler marketing management sameer mathur products chapter 11 ted talk companies price initial price marketing summer internship customer relationship out of the box speaking hbr case public speaking presentation brand julian treasure internship brands vs private labels marketing internship creative thinking divergent branding yoga customer value iim internship national brands communication giovanni corazza engaging creativity design thinking private labels listening convergent hbr article out of box john a quelch; an outlook at indian private label harvard business review harvard school tara stiles ma product mix product line guarantee warranty packaging marketing tools labeling ingredient brand cobrand characteristics of products product classification differentiation bikram choudhury product design haf brand extension garr reynolds strategy database marketing customer loyalty lifetime value of customer