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ANA M. CARDENAS West Hills, CA 91307
818-751-9922  amcwhitewolf@gmail.com
www.linkedin.com/in/acardenas1
PricewaterhouseCoopers Thought Leadership - Books
July 2001– April 2003 Technology Forecast 2003-2005: The Intelligent Real-Time Enterprise
Technology Forecast 2002-2004, Vol. 2 : Emerging Patterns of Internet Computing
Technology Forecast 2002-2004, Vol. 1: Navigating the Future of Software
Technology Forecast 2001-2003: Mobile Internet: Unleashing the Power of Wireless
Anti-Money Laundering: New Rules, New Challenges, New Solutions
Paths to Value: Phase One: A Model for Understanding Value Creation in Early Stage
Companies
 Led development, implementation and management of global marketing plans for
launch, publication, distribution, promotion and marketing of PwC Global
Technology Centre publications.
 Coordinated launch, publication and promotional efforts of internal PwC staff,
event/alliance/influencer marketing contacts, internal and external PR agencies,
US & foreign internal and external distribution sources.
 Developed supporting marketing collateral including presentations,
event/promotional, advertising, internal communications and web and other
multimedia content.
 Worked closely with PwC recruiting, industry, service and alliance partner global
market planners to fully integrate Tech Centre offerings into their marketing plans.
Nov 2000 – Sept 2002 PricewaterhouseCoopers’ Futures POV Series
 Led development of POV Program charged with delivering an ongoing series of
industry-focused Executive point-of-view, white papers designated as keystones
for re-launching PWC’s global Management Consulting Services brand.
 Worked closely with industry-specific teams including strategy partners, authors,
freelance writers and editors to define and refine content in order to produce
distinctive, forward looking thought leadership that supported the overall PwC
vision.
 Assisted industry marketing directors on development, funding and
implementation of global marketing plans to maximize program impact and
visibility.
 Managed graphic design and print production groups in order to meet tight
deadlines and budget considerations.
 Served as central point of contact and administration for all program participants.
 Program produced only first six of fourteen POVs scheduled by the time sale of
PricewaterhouseCoopers’ Management Consulting Services to IMB was approved
in September of 2002. IBM acquired all PwC intellectual properties including the
POV series which it published as IBM’s Future Series Executive Summaries. (POV
publications currently available from IBM are PwC produced editions – only
Company name and logo changed.

ANA M. CARDENAS 818-751-9922  amcwhitewolf@gmail.com
Mar 2000 – July 2001 MetaCapitalism – The E-Business Revolution and the Design of 21st Century Companies
and Markets by David Schneider and Grady Means / July 2000
 Led development, management and implementation of global marketing plans for
launch, publication, distribution, promotion and marketing of business
management book.
 Coordinated development, launch, publication and promotional efforts of authors,
internal PwC staff, book publishers, PR agencies, US & foreign internal and external
distribution sources, book publicists, multimedia providers and other external
event/alliance/influencer marketing contacts.
multimedia content.
 Worked closely with Management Consulting Services recruiting, industry, service
and alliance partner global market planners to fully integrate Metacapitalism
thought leadership offerings into their respective marketing plans.
 Prepared to transition MetaCapitalism marketing & PR opportunities to focus on
follow-up thought leadership offering – eTransformation Solution Set.
Jan 1999 - Feb 2000 Business Climate Shifts: Profiles of Change Makers by W. Warner Burkes, William Trahant
and Richard Koonce / November 1999
Action Management: Practical Strategies for Making Your Corporate Transformation a
Success by Stephen Redwood, Charlie Goldwasser and Simon Street / March 1999
 Managed and implemented global marketing plans for launch, publication,
distribution, promotion and marketing of business management book.
 Coordinated marketing efforts of authors, PwC staff, book publishers, PR agency,
US & foreign internal and external distribution sources, multimedia providers and
other external marketing contacts.
multimedia content

July 1998 - Apr 2000 Wisdom of the CEO : 29 Global Leaders Tackle Today's Most Pressing Business
Challenges by G. William Dauphinais, Grady Means, Colin Price
 Developed, managed and implemented global marketing plans for launch,
publication, distribution, promotion and marketing of business management
book.
 Coordinated development and marketing efforts of authors, PwC staff, book
publishers, PR agencies, US & foreign internal and external distribution sources,
book publicists, multimedia provider and other external
event/alliance/influencer marketing contacts.
multimedia content.
 Worked closely with PwC recruiting, industry and service global market planners
to integrate Wisdom of the CEO, thought leadership offerings into their
respective marketing plans.
Apr 1997 - July 1998 Straight From the CEO: The World's Top Business Leaders Reveal Ideas That Every
Manager Can Use by William Dauphinais & Colin Price / Jan. 1998
 Implemented global marketing plans for launch, publication, distribution,
promotion and marketing of book.
 Coordinated marketing efforts of PwC staff, book publishers, PR agencies, US &
foreign internal and external distribution sources, book publicists, multimedia
provider and other external event/alliance/influencer and marketing contacts.
event/promotional, advertising, internal communications and web content.
 Worked closely with industry and service global market planners to secure
positioning for Straight From the CEO as a key component of their marketing
plans.
Consulted on development and implementation of global marketing plans for launch, publication, distribution,
promotion and marketing of the following books:
 Memos to the President: Management Advice From the Nation's Top CEOs
by James J. Schiro (Editor)/ Sept. 2000
 The ValueReporting Revolution: Moving Beyond the Earnings Game
by Robert G. Eccles, Robert H. Herz, E. Mary Keegan, David M.H. Phillips
 The E-Business Workplace: Discovering the Power of Enterprise Portals
by Matthias Vering, Grant Norris, Peter Barth, James R. Hurley

PricewaterhouseCoopers Thought Leadership – Other Publications
Marketing, communications & PR support may have included content development, graphics and layout design through
to production, publication, launch and distribution including supporting print and electronic collateral.
 Developing Strategies in Rapidly Changing Markets – white paper by Saul Berman, Karthik Rajaram, Steve
Redwood / April 1998, Sept.1999
 Full Value Procurement – white paper by James M. Holec, Jr., Jon H. Bentley and Robert B. Earle /Sept. 1996
 Increasing the Effectiveness of Transformational Change Programs: An Analytical Framework for Senior
Executives – white paper by George Bailey and David M. Schneider / Sept. 1996
 Managing a Successful EWS Implementation – white paper by Paul D. Flynn and Norbert O. Englert/ April 1998
 Managing Rapid Growth: The challenges Confronting New-Generation Multinationals – white paper by Paul
Weaver and Denis Collart / July 1997
 Mergers and Acquisitions – white paper by Michael Chayes, Randye Farmer, Jeremy Pakenham / 1996
 Organisational change in mergers and acquisitions – white paper by Randye J Farmer, Robert C Russell and
Robert D Pamplin / Aug. 1996
 The Empowered Organisation – white paper by Alan Little / June 1996
 Defining, Aligning and Optimising EWS for Strategic Advantage – white paper/ March 1999
 Organizational Change in Data Warehousing – white Paper / March 1999
 Developing an eMarket Participant Adoption Program that Delivers – white paper by Ryan Nordberg and
Maurice Woods / March 2001
 Real Teams – salespack and training manuals / Sept. 1996
 RapidImpact salespack and training materials/ Sept. 1997
 Strategic Enterprise Architecture salespack and training materials/ Sept. 1997
 Change Integration brochures including Priority Services and Partner inserts
 Supply Chain Management Diagnostic: The Link Between Supply Chain Improvement and Shareholder Value –
salespack and training manuals
 Financial Cost Management / Prototype for Finance – salespack and training manuals
 Global Human Resource Solutions / Leadership in Human Resources Training Manual – training manuals
 Global Human Resource Solutions / Human Resource Integrated Methodology Field Guide – field guide
 Mastering Global Business – salespack, and training manuals
 Growth & Innovation Global Survey – survey and training manuals
 The Role of Technology Global Survey and Organizing for the 21st Century – survey and training manuals
 MBA Recruiting Guide – cover feature/Grady Means, 2001

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