I am guided and inspired by the challenge that consumer needs and expectations are driven by an ever dynamic tapestry of context 鈥� cultural, economic and social. The joy that comes with successfully marrying consumer 鈥� brands in this fluid context gives me energy, which has fuelled my 17 years journey in consumer and brand research.
As a part of the journey, I have worked with global and regional brands trying to meet the needs of consumers across the globe, with a deeper connect with Asian consumers across India, Sri Lanka, Singapore, Malaysia, Thailand, Philippines etc.
Specialties: Explicit and Implicit research techniques, NPD and Innovation, Market Entry & Mapping Consumer Engag
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