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Personal Brand Exploration- Daniel Reyna
- 1. PERSONAL BRAND EXPLORATION Daniel Reyna Project & Portfolio I: Week 1 April 7, 2023
- 2. Daniel Reyna is pursuing his dream of sports broadcasting with the support of his wife and daughters. This sports enthusiast has been captured by the love of the game since he was 3 years old. Daniel's amazing ability to recall sports facts has earned him the nickname "Reynaman", but he is known as Big Chief Daddy to his followers on Social Media. Being the founder of Sports Daddy TV has given Daniel an amazing opportunity to share his love of sports with his kids and others. Daniel is excited to begin this new journey of learning the fundamentals of Sports Broadcasting here at Full Sail. To help encourage and grow his passion in all aspects, creating and sharing great sports content for all and helping others find the love of the game. IDENTITY
- 3. PROFESSION Potential Job Titles: Broadcast Announcers and Radio Disc Jockeys Producers and Directors Umpires, Referees, and Other Sports Officials BRAND ARCHETYPE: My top brand archetype was The Guy Next-door. I think this placed me accurately, as I am often known as a good neighbor, a great friend, and a guys guy. I think that this friendly reputation will help me in my area of study as well as my professional goals, as I will always share wholesome content and be a trustworthy source of information. Broadcasting for Sports Entertainment
- 4. Sports Broadcasting TARGET AUDIENCE Amy Riley Outreach Plan: Invest time to research the company and typical hiring procedures to help me navigate and set myself apart. Applying directly with the company but sending a follow-up email directly to the hiring manager with a short introduction and sharing my intent. Follow up again directly with the hiring manager after each step of the interview process. Recruiter at ESPN Gene White Outreach Plan: Research the company and person to make better connections with and build a relationship by following on all social media platforms. Organically build a trusted relationship and reach out via social media for mentorship and advice. After taking the advice, send a thank you and ask for more opportunities to work together. Talent Acquisition for FOX Sports at FOX Corporation Caroline Connelly Outreach Plan: Take time to curate the perfect cold contact email. Keep it short, but still conveyed my intent. I will send cold contact emails to potential news directors. Underlining my strengths, including my asks and benefit for partnership. Following up 3 times via email, 1 week apart. Recruiter at Bally Sports
- 5. GOALS June 2025. April 2025 300 YouTube Subscribers May 2025 650 YouTube Subscribers June 2025 1,000 YouTube Subscribers Mid Term: (YEAR) I would grow my LinkedIn to be able to get a job in sports even if its just an internship. May 2025 paid Internship. Nov. 2025 move from Internship to regular employee Feb 2026 Full-Time paid job sports Long Term: (YEAR) To be able to have a job in sports that I love to go to and able to support my family Feb 2026 working for a major league team Feb 2027 making 100k a year Feb 2028 working for a national broadcasting company
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Technology SOFT HARD Novice / Adept / Expert Security Protocol. Novice / Adept / Expert Leadership Novice / Adept / Expert Communication Novice / Adept / Expert Communications and Media SOFT HARD Novice / Adept / Expert Sales and Marketing Novice / Adept / Expert Written Comprehension Novice / Adept / Expert Originality Novice / Adept / Expert
- 7. In a world typically driven by professional opinions, I help the fans express their opinions after a game. PROMISE
- 8. CREDENTIALS Work Experience: The Walt Disney Company Allied Barton / Monument Security / US Security Associates Education: Criminal Justice, Forensics., East San Gabriel Valley Technical Center (2012) Sports Broadcasting, B.S., Full Sail University (Exp. 2025) Awards: Core Team- Braves Spring Training 2019. Core Team- Pro Bowl 2020. Core Team- Princess Marathon 2020.
- 9. COMPETITION Noah Alcalay Industry Experience: Solution Specialist for Cox Communications Education: Sports Broadcasting, B.S. Full Sail University (Mar. 2025) Leadership Experience: None Skills and Proficiencies: Forklift Operation- 0 endorsements Sales- 0 endorsements Customer Services- 0 endorsements Daniel Reyna Overall Online Presence: How many connections? 26, banner image customized? Yes, professionalism of headshot? No, how detailed is the profile? Some What, published articles? No, active on other social media? Yes, is their LinkedIn URL customized Yes? Grade: Poor, Average, or Superior?, 20 out of 100 Industry Experience: SportsdaddyTV YOUTUBE channel & Podcast Education: Sports Broadcasting, B.S., Full Sail University (Exp. 2025) Leadership Experience: Lead a team of up to 90 People, assigning and ensuring proper allocation of labor, breaks, and lunches. Strong ability to manage, organize, direct, and control a large scaled security operation with minimum direction. Skills and Proficiencies: No Endorsements Recorded Proven and documented successful leadership skills with an emphasis on developing and inspiring strong teamwork as well as recognizing those with outstanding performance. Well regarded for interpersonal, written, and oral communication. Takes initiative and finds solutions. Overall Online Presence: How many connections? 29, banner image customized? No, professionalism of headshot? No, how detailed is the profile? Not Very, published articles? No, active on other social media? Yes, is their LinkedIn URL customized? No Grade: Poor, Average, or Superior?, 25 out of 100
- 10. COMPETITION Farzin Vousoughian Noteworthy Experience: Crown Vision Member for the Kansas City Royals Kansas City Chiefs Game Day Correspondent for Bleacher Report Daniel Reyna Industry Experience: Farzcast Podcast Education: Journalism, Broadcast Journalism B.S., University of Kansas 2014 Skills and Proficiencies: Sports Writing- 29 endorsements Broadcast Journalism- 20 endorsements Blogging- 15 endorsements Overall Online Presence: How many connections? 500, banner image customized No?, professionalism of headshot? Yes, how detailed is the profile? Very well-published articles? No, active on other social media? Yes, is their LinkedIn URL customized? Yes Grade: Poor, Average, or Superior?, 60 out of 100 Industry Experience: SportsdaddyTV Youtube channel & Podcast Education: Sports Broadcasting, B.S., Full Sail University (Exp. 2025) Leadership Experience: Lead a team of up to 90 People, assigning and ensuring proper allocation of labor, breaks, and lunches. Strong ability to manage, organize, direct, and control a large scaled security operation with minimum direction. Skills and Proficiencies: No Endorsements RecordedProven and documented successful leadership skills with an emphasis on developing and inspiring strong teamwork as well as recognizing those with outstanding performance. Well regarded for interpersonal, written, and oral communication. Takes initiative and finds solutions. Overall Online Presence: How many connections? 29, banner image customized? No, professionalism of headshot? No, how detailed is the profile? Not Very, published articles? No, active on other social media? Yes, is their LinkedIn URL customized? No Grade: Poor, Average, or Superior?, 25 out of 100
- 11. BRAND POSITION My post-game show is the perfect platform for fans of any sport. I give all fans an opportunity to share their thoughts about a game with the guy next door. This unique experience is unlike any other post-show where only the hosts drive the conversations. Here the fans are the show! REYNA REWIND
- 12. NETWORKING & MARKETING Industry Events & Organizations Name of event or professional organization October 2024 | College Football National Championship Name of event or professional organization March 2024 | March Madness Name of event or professional organization April 2024 | Baseball Opening Day Digital Marketing Primary Content: Post-game show for fans to call in and discuss the event. Primary Tools: Podcasts on iTunes, Spotify, and Daily shows that air at a certain time. Website: Facebook live, Instagram live to interact with the fan base during games or right after the game.
- 13. PROFESSIONAL DEVELOPMENT Mentor I would like to find a mentor in the field of radio sports broadcasting. I would like them to have an established Sports related radio show with a decent following. Within the first of graduation 2025 Formal Education Education: Sports Broadcasting, B.S., Full Sail University (Exp. 2025) Technical Skills Sports Marketing- Coursera, Dec 2024 Foundations of Sports Analytics: Data, Representation, and Models in Sports- Coursera, Feb 2025 Read Skills for Radio Broadcasters by Curtis Holsopple Amazon Books, Feb 2024 Soft Skills Interpersonal Skills Training- LinkedIn Learning, Sept 2023 Public Speaking Classes- LinkedIn Learning, Sept 2024 Read Total Sportscasting by Marc Zumoff- Amazon Books, December 2023
- 14. Daniel Reyna You know fans are not given an opportunity to share their thoughts and feelings after a game? Well, what I do is give them an opportunity to let their voice be heard. In fact, I give the average Joe a place to feel welcomed and heard.
- 15. REFERENCES Alcalay, N. (2023) Sportscasting Student at Full Sail University www.linkedin.com/in/noah-alcalay-0868621b2/ Broadcast Announcers and Radio Disc Jockeys. (2023) O*NETOnline.org https://www.onetonline.org/link/summary/27-3011.00 Connelly, C. (2023) Bally Sports Recruiter Linkedin.com www.linkedin.com/in/ccconnelly3/ Lee, C. (2022). Sports Marketing. Coursera.org https://www.coursera.org/search?query=sports Riley, A. (2023) ESPN Recruiter Linkedin.com www.linkedin.com/in/amy-riley-3629677/ Soft Skills Training for Employees. (2023). LinkedIn Learning https://learning.linkedin.com/content-library/online-business- courses/soft-skills Wang, W. (2021). Foundations of Sports Analytics Coursera.org https://www.coursera.org/learn/foundations-sports-analytics White, G. (2023) Talent Acquisition for FOX Sports Linkedin.com www.linkedin.com/in/gene-white-1a891a8/ Vousoughian, F. (2023) Podcaster Linkein.com www.linkedin.com/in/farzin-vousoughian-56203055/