My innate curiousity has driven me to pursue a career in market research. Which has allowed me to obtain a better understanding of consumer's attitudes and behaviors towards brands and industry categories and what influence their preferences.
As a bilingual/bicultural Hispanic, I decided to labor in a Hispanic advertising agency as a Dir. of Research to gain even a deeper understanding on how "We," as experts of the Hispanic market, advice Corporate America on how to best position their products/services to increase their profits by engaging Hispanic consumers in culturally sensitive approach that addresses our distintive or similar needs and wants.
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bicultural hispanicbicultural latinadifferences between unacculturated and biculturalnueva latina
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