#techdrinkup shared report
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The report analyzes the reach and demographics of the Twitter hashtag #techdrinkup-daily. It found that the hashtag received 29 shares reaching an audience of 21 unique users and 32.7K total impressions. The typical follower of #techdrinkup-daily is between 26-35 years old and has an average social network size of 1,929 connections, allowing the hashtag to indirectly reach around 32,789 additional people. The audience is majority male, with more followers from Colorado Springs, Colorado and with an interest in technology.
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![4
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Demographics [continued]
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
#techdrinkup-daily's male
followers tend to be more in
the 46 - 55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- #techdrinkup-daily has a
higher percentage of
followers from Colorado
Springs, Colorado than the
typical Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- #techdrinkup-daily has a
lower percentage of
followers from than the
typical Twitter user.](https://image.slidesharecdn.com/peekanalyticssocialaudiencereportstechdrinkup-dailysep062012-120907153620-phpapp01/85/techdrinkup-shared-report-4-320.jpg)
![5
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Geographic Insights [continued]
TOP 5
COUNTRIES
Insights :
- #techdrinkup-daily has a
higher percentage of
followers from USA than
the typical Twitter user.
Audience Interests Insights
INTEREST
AFFINITY
Insights :
Audience Career Insights
INCOME LEVEL
Insights :
- #techdrinkup-daily's
consumer audience has a
medium level of income
compared to the average.](https://image.slidesharecdn.com/peekanalyticssocialaudiencereportstechdrinkup-dailysep062012-120907153620-phpapp01/85/techdrinkup-shared-report-5-320.jpg)
![6
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Career Insights [continued]
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- #techdrinkup-daily's
followers attend schools
less than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- #techdrinkup-daily's
consumer audience is
active on at least 93 social
profiles and/or blogs.](https://image.slidesharecdn.com/peekanalyticssocialaudiencereportstechdrinkup-dailysep062012-120907153620-phpapp01/85/techdrinkup-shared-report-6-320.jpg)
![7
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Social Media Usage [continued]
SOCIAL
MEMBERSHIPS
Insights :
- 96% of
#techdrinkup-daily's
followers have LinkedIn
profiles.
- #techdrinkup-daily's has
more followers who use
YouTube than does the
typical Twitter user.
ONLINE
ACTIVITIES
Insights :
- 71% of
#techdrinkup-daily's
consumer audience has
been identified as a *Geo
Location.](https://image.slidesharecdn.com/peekanalyticssocialaudiencereportstechdrinkup-dailysep062012-120907153620-phpapp01/85/techdrinkup-shared-report-7-320.jpg)
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#techdrinkup shared report
- 1. 1 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 #techdrinkup Report Key Metrics: @#techdrinkup-daily | September - 6 - 2012 Total Shares 29 @#techdrinkup-daily had 29 Twitter shares during the report period. PeekAnalytics identifies and maps the digital footprints behind the source profile of each mention; then segments the audience into Consumer, Business and Private. Unique Audience 21 72% Some consumers share your content multiple times. This number represents the actual number of unique people who shared this content. Consumers are counted once, no matter how many times they share your content. Impressions 32.7K Impressions counts the number of potential impression that the identified audience can create. This content was shared by consumers who have a combined total of 32.7K social connections across their social graphs.
- 2. 2 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 Identified Audience IDENTIFIED AUDIENCE Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of #techdrinkup-daily's followers has 1,929 connections across all social media platforms. Therefore, #techdrinkup-daily can potentially indirectly reach 32,789 (17 x 1,929) people.
- 3. 3 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 Audience Demographics SEX Insights : -*Statistics based on 82% of #techdrinkup-daily's followers, whose sex we were able to determine. AGE RANGE Insights : - 62% #techdrinkup-daily's audience is between 26 - 35. - *Statistics based on 47% of #techdrinkup-daily's followers, whose age we were able to determine by identifying through social profile or public records data. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average #techdrinkup-daily's female followers tend to be more in the 46 - 55 age range.
- 4. 4 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 Audience Demographics [continued] MALE FOLLOWERS BY AGE Insights : - Compared to the average #techdrinkup-daily's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - #techdrinkup-daily has a higher percentage of followers from Colorado Springs, Colorado than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - #techdrinkup-daily has a lower percentage of followers from than the typical Twitter user.
- 5. 5 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 Audience Geographic Insights [continued] TOP 5 COUNTRIES Insights : - #techdrinkup-daily has a higher percentage of followers from USA than the typical Twitter user. Audience Interests Insights INTEREST AFFINITY Insights : Audience Career Insights INCOME LEVEL Insights : - #techdrinkup-daily's consumer audience has a medium level of income compared to the average.
- 6. 6 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 Audience Career Insights [continued] INDUSTRY Insights : Audience Education Insights EDUCATION TYPE Insights : - #techdrinkup-daily's followers attend schools less than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - #techdrinkup-daily's consumer audience is active on at least 93 social profiles and/or blogs.
- 7. 7 Report Style: Share Report Report Name: #techdrinkup-daily Report Date: 2012-09-06 Audience Social Media Usage [continued] SOCIAL MEMBERSHIPS Insights : - 96% of #techdrinkup-daily's followers have LinkedIn profiles. - #techdrinkup-daily's has more followers who use YouTube than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 71% of #techdrinkup-daily's consumer audience has been identified as a *Geo Location.