In short, Senior strategist and planner at Doberman. Rapidly analytic, addicted to pattern recognition and understanding of consumer behavior. Profound digital background. Passionate about building strong brands and creating real value. Strong believer that innovation is a dimension of making the world a better place to live in. Innovation activist and future growth engineer.
I'm a part-time teacher at various universities. Facilitator and speaker at public events. Advisor to Account Planning Group Sweden. Co-founder of Planning Awards.
Client experience in brief: Nike, Porsche, H&M, KappAhl, Telia, Swedbank, Skandia, Adidas, Samsung, SAS and The Body Shop.
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