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CURRICULUM VITAE FOR
ELIZABETH FERREIRA (LIZ)
Personal Details
HOME ADDRESS : 29 VALDERAMA STR,
SUNNINGDALE, 7441
TELEPHONE NO. : (Cell) (083) 266-0624
(H) (021) 556-4485
POSTAL ADDRESS : P O BOX 60792,
TABLEVIEW, 7439
E-MAIL (WORK) : lizferr@telkomsa.net
SURNAME : Ferreira (Nee Harwood)
FIRST NAMES : Elizabeth Jane (Liz)
IDENTITY NUMBER : 700107 0027 08 2
DATE OF BIRTH : 7 January 1970
AGE : 44
SEX : Female
MARITAL STATUS : Married
DEPENDENTS : 2
DRIVER'S LICENCE : Yes. Code 08
HOME LANGUAGE : English
OTHER LANGUAGES : Afrikaans
HEALTH : Good –
Non-Smoker
HOBBIES : Reading, Research
OTHER : Fully Computer literate-
Windows, MW Word,
Excel, Power Point
MS Word, MS Excel, MS Powerpoint
Professional Profile
EDUCATION: Qualifications
· In Tuition
Certificate: Plan and Conduct
Assessment of Learning 2004
· Cape Technikon
Certificate: Skills Development
Facilitator 2003
· Cape Technikon
Diploma: Salesmanship 1999
· South African Bureau of Standards
Certificate: SABS ISO 9000 –
Implement and Evaluate Quality
Systems
1998
· FSA Contact
Certificate: Maximising Performance
Instructor Training 1996
· University of Cape Town
Bachelor of Arts (Honours) Enviro
and Geo. Science
1994
· Rand Afrikaans University
Bachelor of Arts: Education 1993
· Rosebank College
Diploma: Executive Secretary 1988
· Sandringham High School
Matric 1987
EXPERIENCE
Total Years Experience: 19 Years 3 Months
· Director
· Branch Manager
· 2 years 9 months
· 6 years 3 months
· Managing Director · 1 Year 8 Months
· Sales Manager · 4 Years 1 Month
· Environmental
Services Manager
· 5 Months
· Training and Quality
Manager
· 3 Years 1 Month
· High School Teacher · 1 year
7

8
Employment Summary
COMPANY PERIOD LAST POSITION HELD
Servest Hygiene (9 years) November 2005 - Current Operations Director
EMC Training and Consulting December 2003 - August 2005 Managing Director
Megapak May 2003 - November 2003 Sales Manager
Wasteman December 2002 - April 2003 Environmental Services
Manager
Waste Care May 1999 - November 2002 Sales Manager
Skynet Worldwide Express March 1996 - April 1999 Training and Quality Manager
Fairbairn College High
School January 1995 - December 1995 High School Teacher
Overview of Achievements
Servest
Hygiene
(a division of
Servest
(Pty)Ltd
o Awarded Group Servest “Star” Award – 2007,2008, 2009, 2010 and 2014 for excellent achievement
in the Servest (Pty) Ltd Group
o Runner-up in the Servest Group Chairman’s award 2012
o Servest Hygiene Star Award 2012
o Branch of the year 2012 and only branch in the country to make budget
o Played a major contributing role to Servest Hygiene winning the Servest Overseas Incentive – 2007
o Re-engineered the culture of the branch/region
o Exceeded EBITDA target > R3 million – 2007
o Doubled branch turnover in 2 years 9 months
o Successfully integrated 2 companies in CPT area due to large group merge and full operational move
to new premises
o Successfully obtained various blue chip, regional government tenders e.g: DSVH at NDPW, City of
Cape Town, Intersite and ACSA
o Earmarked, developed, trained and coached various individual employees into Management
positions
EMC Training
and
Consulti
ng (Pty)
Ltd
o Established and grew EMC Training and Consulting (an SMME) from zero turnover to R50 000.00
per month in 16 months at which point the business moved into a profit situation. Secured Key
Accounts i.e. V&A Waterfront and Cape Peninsula University of Technology for a period of 1-3 years.
o Developed and implemented a Quality Management System for EMC Training and Consulting
thereby securing Provisional Accreditation with the Services SETA. This step was paramount in
securing sales and the successful future and growth of the business. Without accreditation, you have
nothing to sell!
o Designed and developed course product line consisting of 39 accredited courses and 35 pending.
Continual new product development as per market requirements.
Megapak
(a divison of
Nampak)
o Managed and serviced an annual turnover of +- R5 million.
Budgeted growth: 4 % on previous year
Waste Care
(a Division of
Servest
(Pty) Ltd
o As Sales Representative and then Sales Manager of Waste Care, established and grew a new
business from zero turnover to R1 480 000.00 incremental turnover per month over a period of 3
years 6 months.
o Business was sold for R18 million.
o Market share - from 0% to 10% captured during this time.
Skynet
Worldwi
de
Express
o Employee of the Month – November 1996

9
Employment History
Details
1.
Company Servest Hygiene (a division of Servest (Pty) Ltd)
Period From November 2005 To Current
Last Position Held Operations Director
Responsibilities

10
AS OPERATIONS DIRECTOR:
National responsibility across 10 branches for:
 National operational strategy across all product lines
 Billing/revenue
 Cost of Sales
 Budgets
 Operational salaries, wages, overtime
 Fleet
 Stock
 Development of all national operational process, procedures and policies
 All national service related issues
 Operational aspects of start up branches
 Operational IT development and implementation across various platforms
 Health and Safety, quality assurance/control
 Operational Training-development, delivery and implementation
 Operational discipline
AS CAPE TOWN BRANCH MANAGER:
 Full accountability for entire CPT, PE and Saldanha branches on all levels including:
 Debtors:
 Creditors;
 Invoicing;
 Operations;
 Customer service
 Sales and Business Development;
 Warehousing and stock control;
 Fleet Management;
 All human resources functions including Disciplinary action, salaries, staff recruitment;
 Manage stock, expenses, overheads, cost of sales etc
 Regional branches in Saldanha and Port Elizabeth
 Establishment and management of new and existing regional branches e.g. Saldanha
 Responsible for setting and meeting budget in its entirety, including turnover, profits, cost of sales, expenses
 Use of Accpac and internal IT system (service manager)
 Autonomous decision making
 Manage all Human Resource functions
 Manage and control 9 warehouses and stock across the region and all associated business processes
 Manage key accounts and tenders
 Manage :
· >R2 million turnover per month;
· R1 million stock, 96 employees;
· fleet of 27 vehicles;
· debtors book of approx. R7 million
· all training coaching and development of employees (developed and promoted >20 employees
· implementation of operational systems and management of the entire business process within the region
2.
Company EMC Training and Consulting
Period From December 2003 To August 2005
Last Position Held Managing Director
Reason for Leaving Sold shares and wish to return to the Corporate World
Responsibilities

11
 Managing, developing and growing the business.
 Obtaining, managing and maintaining accreditation as a Training Provider via the EQTA of the Services
SETA.
 Developing, implementing and maintaining all quality management systems.
 Managing, strategizing and implementing sales and marketing initiatives to increase turnover.
 Controlling costs and generating profit.
 Managing training related functions such as scheduling, preparation and customer liaison.
 Liaising and networking with all relevant bodies and institutions.
 Fulfilling the roles of SDF, Facilitator and Assessor.
 Establish and manage Learnerships in Cleaning and Hygiene – NQF Levels 1 and 3
 Managing a team of staff.
 Developing and implementing marketing materials and tools.
 Monitoring competitor profiles on services offered.
3.
Company Megapak (A division of Nampak)
Period From May 2003 To November 2003
Last Position Held Sales Manager
Responsibilities
 Achieving and improving budget turnover set.
 Achieving and improving budget contributions set.
 Negotiating with clients to achieve unit sales, turnover and sales objectives within set guidelines.
 Implementing plans to reduce slow moving and obsolete stock.
 Assisting the Regional Director.
 Preparing and submitting quotations.
 Submitting tenders.
 Maintaining appropriate stock levels.
 Monitoring stock levels.
 Monitoring selling prices in accordance with rand contribution per hour targets.
 Adjusting selling prices in line with material and fixed cost increases.
 Liaising with Regional Director and other Sales Managers over national pricing policy and selective major
accounts.
 Updating price lists.
 Ensuring timeous communication to customers, branches and internal sales.
 Ensuring updated territory plans and weekly and monthly sales reports.
 Increasing market across product categories.
 Managing staff.
 Identifying training needs.
 Conducting performance reviews.
 Developing departmental succession plan.
 Attending monthly meetings.
 Building and maintaining relationships with clients.

12
4.
Company Wasteman (due to merge with Waste Care)
Period From December 2002 To April 2003
Last Position Held Environmental Services Manager
Responsibilities
 Planning, co-ordinating and managing all hazardous jobs to completion.
 Managing and maintaining Key Accounts from a sales and administrative perspective.
 Handling environmental issues and related services.
 Implementing internal systems.
 Developing and facilitating internal training.
 Ensuring clients operational and administrative standards comply with relevant legislation.
 Consulting and liaising with environmental and ISO role players.
5.
Company Waste Care (A division of Servest) – sold to Wasteman
Period From May 1999 To November 2002
Last Position Held Sales Manager
Responsibilities
 Developing customer base, infrastructure and systems.
 Managing sales and marketing functions
 Managing sales force and targets.
 Compiling sales reports.
 Handling entire tendering process.
 Targeting and servicing Key Accounts.
 Attending Board meetings.
 Compiling annual budget.
 Preparing and delivering sales presentations.
 Facilitating internal and external training.
 Designing, implementing and maintaining company systems.
 Recruiting staff.
 Drafting editorials, adverts, mail shots and brochures.
6.
Company Skynet Worldwide Express
Period From March 1996 To April 1999
Last Position Held Training and Quality Manager
Responsibilities
 Facilitating national training.
 Preparing and presenting National Departmental budget for Training and Quality Management.
 Evaluating training outcomes.
 Developing and administering national training needs survey.
 Evaluating and developing quality systems.
 Performing quality auditing.
 Developing Organisational Procedures.
 Maintaining and improving National Quality System.
 Managing national training staff.
 Preparing and presenting yearly strategy and budgets.

13
7.
Company Fairbairn College High School
Period From January 1995 To December 1995
Last Position Held High School Teacher
Responsibilities
 Teaching English 1st language to Standards 6,7,9 and Matric pupils
 Teaching Geography to Standard 8 pupils.
 Coaching tennis and netball.
 All school related functions

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LIZ FERREIRA CV - 2014

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