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CASE STUDY - OSTROVOK
THE AMBITION
In a very busy, cluttered and uniform hotel
booking category, we highlighted the
importance to craft a strong brand. And
when your core market, Russia, is going
through a big economic turmoil, you have to
sustain outbound tourism and develop
inbound opportunities through a clear image.
Ostrovok was relying on marketing
performance for a long time but the brand
was lacking substance for the consumers.
THE INSPIRATION
While most of the competitors tap into
pricing or large inventory, we wanted to
explore fears and expectations
expressed by the people  exploring the
feeling of making the right choice
beforehand, to meet expectations
beyond reality.
THE PLOT
To position and articulate the brand
Ostrovok to increase awareness and
preference, as well as developing a
solid consistency of the communication
and experience throughout all touch
points.
We supported our journey through big
data, diverse research on the
consumers, workshops and working
sessions
Creative Partner - SLAVA (Moscow)
THE BOX OFFICE
Alongside the implementation of a
brand new narrative, Ostrovok is
continuously in the process of
implementing the brand assets
across all the departments, giving a
clear direction to all employees and
leading to very precise pipelines of
development in each department.
THE REVIEWS
The process with Neon42 was very tough, demanding and challenging. Sometimes, we
ended up to some arguments. But it was all worth it as we developed a very strong
vision for the brand that everybody bought in. We used to be marketing
performance-based company, all the employees understood the power of having a brand
culture that would make us stronger on the market.
Victor Petrichenko,
Brand Director - Ostrovok
GET YOURSELF IN THE GAME
LETS HAVE A FIRST TALK
Franck Vinchon
Founder
+7 916 219 26 81 / +33 6 82 61 12 46
franck@neon42.com
neon42.com
THANK YOU

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Neon 42 - Case study Ostrovok

  • 1. CASE STUDY - OSTROVOK
  • 2. THE AMBITION In a very busy, cluttered and uniform hotel booking category, we highlighted the importance to craft a strong brand. And when your core market, Russia, is going through a big economic turmoil, you have to sustain outbound tourism and develop inbound opportunities through a clear image. Ostrovok was relying on marketing performance for a long time but the brand was lacking substance for the consumers.
  • 3. THE INSPIRATION While most of the competitors tap into pricing or large inventory, we wanted to explore fears and expectations expressed by the people exploring the feeling of making the right choice beforehand, to meet expectations beyond reality.
  • 4. THE PLOT To position and articulate the brand Ostrovok to increase awareness and preference, as well as developing a solid consistency of the communication and experience throughout all touch points. We supported our journey through big data, diverse research on the consumers, workshops and working sessions Creative Partner - SLAVA (Moscow)
  • 5. THE BOX OFFICE Alongside the implementation of a brand new narrative, Ostrovok is continuously in the process of implementing the brand assets across all the departments, giving a clear direction to all employees and leading to very precise pipelines of development in each department.
  • 6. THE REVIEWS The process with Neon42 was very tough, demanding and challenging. Sometimes, we ended up to some arguments. But it was all worth it as we developed a very strong vision for the brand that everybody bought in. We used to be marketing performance-based company, all the employees understood the power of having a brand culture that would make us stronger on the market. Victor Petrichenko, Brand Director - Ostrovok
  • 7. GET YOURSELF IN THE GAME LETS HAVE A FIRST TALK Franck Vinchon Founder +7 916 219 26 81 / +33 6 82 61 12 46 franck@neon42.com neon42.com