Neon42 - Case study Freedom Finance
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To reinvent the financial and investment international market through a disruptive and consumer-centric brand - Freedom Finance
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Costco Assignment
Financial Statement Analysis
Task:
Your task is to develop a detailed Financial Statement Analysis for Costco Wholesale in 2001. You should include information
from your Week 3 homework assignment and the class discussion in Week 4. Discuss the following items:
1) What is Costcos primary market? Who are its competitors, and what is its strategy?
2) How have Costcos revenues, operating income, and net income changed from 1997 to 2001? Why was Costco not more
profitable in 2001? Refer to Exhibit 5.
3) Select 2 profitability and 2 liquidity/solvency ratios. Analyze them in detail and explain how Costco could improve
these measures in the next 5 years (after 2001).
4) Based on your analysis, provide a forecast for the companys financial performance in the coming five years after 2001
(in broad terms). Focus on the companys future profitability and potential future financial risks. Also, discuss how
Corporate Social Responsibility (CSR) initiatives may help Costco to achieve its long-term financial goals.
5) In your Week 3 homework assignments, you briefly discussed Costcos strengths and weaknesses. Which areas would
Costco need to improve for you to consider investing in this company?
Format of Paper:
- There is no strict minimum or maximum length. The majority of well-structured financial statement analyses in the past
were about 2-3 pages long.
- Font size 12.
- Single-spaced.
- Font type: Times New Roman.
- Please submit your analysis as a Word or PDF file via Canvas.
ACCOUNTING & FINANCIAL MANAGEMENT
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INDIVIDUAL STUDENT PROJECT/CASE STUDY - Due OCTOBER 31ST
OBJECTIVE:
The objective is to demonstrate an understanding of the annual report and financial statement structure including the language i.e., accounts, timeframes, and their relationship to one another; additionally, to demonstrate an initial understanding of the tools of Ratio Analysis.
REQUIRED:
1.
Using EDGAR import via PDF the companys most recent annual report on file. The company must be traded on a United States stock exchange, no exceptions!
2. Based on the CEOs letter provide a 3-paragraph summary on the current challenges facing the company, how they are over coming those challenges, and what their vision is for the future of the company.
3. If the business has business segments, provide a 2-3 paragraph summary of how the divisions compare to each other in terms of size and profitability.
4. Provide a 1 paragraph summary regarding who the independent accounting firm is, what type of opinion they rendered and if there are any interpretations regarding the treatment of transactions under GAAP.
5. In 3 -4 paragraphs highlight what you believe are key footnotes for the company regarding the explanation of the financial statements themselves and why you think they are the key footnotes.
6. Who are the key board members and management team? ...THE NATURE AND IMPORTANCE OF ENTREPRENEURS
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3) Adopting latest technologies to keep operating costs low and deliver good quality products competitively.
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Financial Statement Analysis
Task:
Your task is to develop a detailed Financial Statement Analysis for Costco Wholesale in 2001. You should include information
from your Week 3 homework assignment and the class discussion in Week 4. Discuss the following items:
1) What is Costcos primary market? Who are its competitors, and what is its strategy?
2) How have Costcos revenues, operating income, and net income changed from 1997 to 2001? Why was Costco not more
profitable in 2001? Refer to Exhibit 5.
3) Select 2 profitability and 2 liquidity/solvency ratios. Analyze them in detail and explain how Costco could improve
these measures in the next 5 years (after 2001).
4) Based on your analysis, provide a forecast for the companys financial performance in the coming five years after 2001
(in broad terms). Focus on the companys future profitability and potential future financial risks. Also, discuss how
Corporate Social Responsibility (CSR) initiatives may help Costco to achieve its long-term financial goals.
5) In your Week 3 homework assignments, you briefly discussed Costcos strengths and weaknesses. Which areas would
Costco need to improve for you to consider investing in this company?
Format of Paper:
- There is no strict minimum or maximum length. The majority of well-structured financial statement analyses in the past
were about 2-3 pages long.
- Font size 12.
- Single-spaced.
- Font type: Times New Roman.
- Please submit your analysis as a Word or PDF file via Canvas.
ACCOUNTING & FINANCIAL MANAGEMENT
MGMT 6190-01, Fall 2022
INDIVIDUAL STUDENT PROJECT/CASE STUDY - Due OCTOBER 31ST
OBJECTIVE:
The objective is to demonstrate an understanding of the annual report and financial statement structure including the language i.e., accounts, timeframes, and their relationship to one another; additionally, to demonstrate an initial understanding of the tools of Ratio Analysis.
REQUIRED:
1.
Using EDGAR import via PDF the companys most recent annual report on file. The company must be traded on a United States stock exchange, no exceptions!
2. Based on the CEOs letter provide a 3-paragraph summary on the current challenges facing the company, how they are over coming those challenges, and what their vision is for the future of the company.
3. If the business has business segments, provide a 2-3 paragraph summary of how the divisions compare to each other in terms of size and profitability.
4. Provide a 1 paragraph summary regarding who the independent accounting firm is, what type of opinion they rendered and if there are any interpretations regarding the treatment of transactions under GAAP.
5. In 3 -4 paragraphs highlight what you believe are key footnotes for the company regarding the explanation of the financial statements themselves and why you think they are the key footnotes.
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2. Identify The Entrepreneurial Decision Process
3.Describe different types of Start-ups
4. Recognize Role of Entrepreneurship in Economic Development
5. Identify Entrepreneurial Careers and Education
6. Identify Different types of Skills Required for Entrepreneurship
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Business and historical facts about Real Madrid - to understand better and to be inspired about your business. A digest produced by Neon42.Neon 42 - Case study Ostrovok
Neon 42 - Case study OstrovokNeon42
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To build a brand in a saturated and performance obsessed 'hotel booking' market to ignite innovation and preference. Neon42 - Case study k5
Neon42 - Case study k5Neon42
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To create a totally new product dedicated to fire prevention while trying to understand some universal cultural contexts and expectations. K5 Safety Patch by Neon42Neon42 - business learning from the best music 
Neon42 - business learning from the best music Neon42
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Business is complex. But it can be explained and decrypted through different patterns that can be very close to the music that we all loveNeon42 Pitch Deck
Neon42 Pitch DeckNeon42
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This document discusses how brands can inspire strong emotions and loyalty in consumers like Michael Jordan, the Rolling Stones, and Avatar have. It introduces Neon42, a company that helps brands design marketing to "awaken authentic and powerful emotions" in people through a process of discovering a brand's purpose and essence, understanding key consumer personas, and implementing this brand strategy across touchpoints to turn casual consumers into hardcore fans. The document outlines Neon42's four-step brand strategy module that aims to craft a brand's articulation and engagement pattern, provide tools to start implementing changes immediately, and refresh mindsets for business transformations.Recently uploaded (20)
2025 March - High Performing Landing Pages - Greeville HUG.pptx
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
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Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
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Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
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Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.Introduction Of Masonone.us | Greater Mason Area Portal Serving
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
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Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/
The Role of Influencer Marketing in 2025
The Role of Influencer Marketing in 2025Leadcrew - Digital Marketing Agency in Karachi
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Influencer marketing continues to evolve, shaping consumer behavior and brand strategies in 2025. With AI-driven personalization, micro-influencers gaining traction, and a shift toward authentic content, brands are leveraging influencers to drive engagement and sales. This document explores the latest trends, challenges, and opportunities in influencer marketing, highlighting its growing impact on digital marketing strategies.EEAT your way to the top of Google - Enhance your SEO
EEAT your way to the top of Google - Enhance your SEOQuibble
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If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. 
The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
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In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit AzkaJahit Custom Azka
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BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
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12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
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SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Neon42 - Case study Freedom Finance
- 1. CASE STUDY - FREEDOM FINANCE
- 2. THE QUOTE Greed is Good Gordon Gekko (Michael Douglas) Wall Street -1987
- 3. THE AMBITION Freedom Finance Investment Company (Russian: 束个亳亟仂仄-个亳仆舒仆損) is a Russian investment company that is a part of Freedom Holdings (Nevada, USA). The company was founded in 2008 by Timur Turlov. The company is engaged in broker, dealer and depository operations. After many years of great success in Russia, also disrupting the promising Kazakhstan market, Freedom Finance was building further to continue to provide access to international markets, such as the US markets and stock exchange. The company was experiencing a very challenging transition period with a listing to the NYSE and NASDAQ, the development of a bank and an insurance, while sustaining current activities with great accuracy.
- 4. THE INSPIRATION It would have been easy to reinforce our brand Freedom Finance through impressive knowledge and fighting spirit, backed up with a high professional team, to conquer the world (and US in particular) But, if you want to get far, you have to get back to your roots. We explored back Freedom Finance foundations to reshape the brand eco-system and extract what would be the most appropriate to an ambitious financial company to propose to a changing market - bringing fresh perspective and answering new expectations of investors around the world.
- 5. THE PLOT We launched a serie of exploration tools to understand how to bring the brand Freedom Finance to a new level (deep-dive exploration with clients in different countries, staff discussions, trends spotting) And we had the pleasure to run a very intense workshop, gathering more than 35 international managers from Freedom Finance, held in Moscow, defining the brand through its narrative, its articulation and assessing the complex architecture of the company. Freedom Finance becomes a financial company that reinvents the freedom of making lifestyle decisions, considering the world changes and dynamics.
- 6. THE BOX OFFICE - A totally different brand approach - from architecture to brand complete articulation (positioning, purpose) - A new communication/content strategy with international guidelines - An optimized ecosystem with the new launched activities such as the bank, the life insurance... - A communication modelization between all the countries and entities (e.g. in Germany) Building a financial brand that is grounded into peoples lifestyle and giving the knowledge of a fast-changing world.
- 7. THE REVIEWS Weve asked Franck to re-build our brand and its positioning. Almost ten years after the foundation of the company, we came to the point when getting to a new stage of our development required a new ideology (...). The team grew to 800 people, number of clients almost achieved 100 thousand and, more important, we were at the stage of becoming a multinational public corporation, listed on US stock market. We then needed consistent answers to our questions: Who we are?, Whats our vision?, What is the value we bring? and also How do we do that?, transparently packed within one strong brand platform across all our businesses and regions (Russia, Ukraine, Kazakhstan and Uzbekistan). Francks strategic approach made us succeed in this challenge across all the countries. And he helped us to define our key word freedom, in relation to the core values of our business. It was a quite challenging task, but Francks team managed to meet our demanding expectations. Sergey Skripnikov, Chief Marketing Officer, Freedom Finance
- 8. GET YOURSELF IN THE GAME LETS HAVE A FIRST TALK Franck Vinchon Founder +7 916 219 26 81 / +33 6 82 61 12 46 franck@neon42.com neon42.com
- 9. THANK YOU