Neon42 - Case Study Lakto China
0 likes75 views
Modelisation and launch of a new dairy products brand in China - Lakto, most famous in the Baltic countries, and now really well implemented and appreciated by the Chinese families.
1 of 8
Download to read offline
Recommended
Veikko Company Description
Veikko Company DescriptionThomas Collet
油
1) The document discusses introducing the Argentine ice cream company Veikko into the French ice cream market.
2) It analyzes France's ice cream consumption, which lags countries like Italy and Sweden, and describes the country's four main ice cream market leaders.
3) It also outlines innovations in the highly competitive French ice cream industry and difficulties a new company may face in entering the established market.Tracktion Portfolio
Tracktion PortfolioEmily Leung
油
We are Tracktion. Specialising in marketing and sales. We take brands and bring them to the next level. We know building a brand is hard, so were here to help. Having over 14 years of experience, we are experts in growing brands and finding the best marketing and sales solutions for your business.nestle-190107171241 (1).pdf
nestle-190107171241 (1).pdfchandansahoo82
油
Nestl辿 is the world's largest food and beverage company present in 189 countries. It has over 2000 brands and its purpose is to enhance quality of life and contribute to a healthier future. Founded in 1866, Nestl辿 has a long history and now has three ambitions for 2030 related to sustainability. It produces many well-known products globally and regionally like Nescaf辿, KitKat, Nido, Maggi, and pet food. Nestl辿 faces challenges in meeting changing consumer demands around health, e-commerce, and clean labels. However, through innovation and portfolio management, Nestl辿 aims to be the leader in nutrition, health, and wellness.Nestle- Company profile 
Nestle- Company profile Sultan Mahmood
油
Nestl辿 is the world's largest food and beverage company present in 189 countries. It has over 2000 brands and its purpose is to enhance quality of life and contribute to a healthier future. Nestl辿 was founded in 1866 and has since grown significantly, developing important brands like Nescaf辿, KitKat, Nido, and Maggi over the decades. It faces challenges in meeting changing consumer demands around health, sustainability, and e-commerce while also dealing with controversies. However, Nestl辿 exerts great efforts to be the leader in nutrition by producing better quality products and satisfying consumers.Nestle internship report
Nestle internship reportProjects Kart
油
Nestl辿 is the world's largest food company and produces many popular confectionery brands like Kit Kat, Polo, and Fox candies. The internship report discusses Nestl辿's history starting in 1866, its expansion globally, research and development efforts, business review including its large milk collection network in Pakistan, and marketing strategies. It also examines the 4Ps of marketing for Nestl辿 confectionery products and provides recommendations to improve the business.Top 10 Multinational companies in Pakistan 2019 | The Job Listing
Top 10 Multinational companies in Pakistan 2019 | The Job ListingThe job Listing
油
The document discusses several multinational companies operating in Pakistan and around the world. It describes companies like Nestle, KFC, Samsung, Apple, Toyota, and Unilever that produce foods, electronics, vehicles and other consumer goods. These multinational companies help their home nations' reputations while innovating and supplying high quality products globally. Employees are motivated through profit sharing bonuses that reward participation in each company's success.E jumbo-final
E jumbo-finalElena Katsara
油
Jumbo is a toy store originally created in 1986 with stores in Greece, Bulgaria, Cyprus and Romania. Their products include toys, baby products, stationery, seasonal items, home products and impulse buys. Their goal with their e-Jumbo online shop is to build awareness, increase website traffic, increase sales and conversion rates. To achieve this they will use e-marketing like newsletters, integrated social media campaigns and ad banners. Their vision is for e-Jumbo to become the top online toy retailer in its category within five years.The Honest Company Marketing Project (1)
The Honest Company Marketing Project (1)Alexis Kagarakis
油
The document provides an analysis of entering the Chinese market for The Honest Company, an American brand known for natural baby and household products. It examines the company's current strategy, the Chinese situational context, and develops a market entry strategy. Key points include:
- China represents an opportunity for growth given its large middle class and demand for environmentally friendly products.
- The cultural, economic, social and technological landscape in China is different than the US and must be understood.
- A market entry strategy is proposed focusing on key online and retail channels as well as adapting the marketing mix (product, price, place, promotion).Case nestle global strategy
Case nestle global strategyUzma Kayani
油
Nestl辿 has pursued a global strategy of entering emerging markets early to build market share before competitors arrive. It focuses initially on selling basic products that appeal locally, then expands its product portfolio as incomes rise. Nestl辿 customizes its approach in each market rather than using a standardized global strategy. It has adapted successfully to challenges in Nigeria by developing alternative distribution methods and in China by investing in local infrastructure to support dairy farming and product distribution. Nestl辿 takes a long-term view, accepting lower short-term profits to establish sustainable businesses for the future.Case study live inspire
Case study live inspiredanilo guenza
油
Case Study for a Financial Institution Multinational campaign. Eleven countries Facebook community for EXPO Milan 2015Japanese confectionery industry robust in recession.
Japanese confectionery industry robust in recession.tiresomeardor8248
油
THEY may be putting off the new car purchase and the long-haul holiday this year, but Japanese consu...Ausnutrias Efforts to Goat IMF Yan Weibin, Chairman, Ausnutria Dairy Corpo...
Ausnutrias Efforts to Goat IMF Yan Weibin, Chairman, Ausnutria Dairy Corpo...Simba Events
油
1) Ausnutria aims to produce high-quality goat dairy products up to the standard of Australian dairy. It has pursued an internationalization strategy involving acquiring supply chains in the Netherlands and cooperating with companies in Australia and New Zealand.
2) The company sees goat milk as having nutritional advantages over cow milk and has invested in clinical research and regulatory approvals internationally.
3) Ausnutria has built a global supply chain and distribution network for its goat milk products. The Kabrita brand in particular has grown rapidly in China and global markets due to Ausnutria's investments and market positioning.Horsky on innovation, personalization, 3 d printing, and more - Horsky
Horsky on innovation, personalization, 3 d printing, and more - HorskyGil Horsky
油
Speaking to public relations and communications expert Liat Simha, Horsky tackles some of challenges facing the food industry, innovation, personalization, 3-D printing, and moreMarketing management of Walls
Marketing management of WallsFrAgile FloWer
油
This document is a report submitted by students Umra Shafqat, Ahsan Faraz Nezam, and Adnan Yousuf to their teacher Sheikh Imran about the marketing management of Wall's Ice Cream company towards its products. The report provides an executive summary and introduction about Wall's Ice Cream in Pakistan. It then discusses the reasons for introducing the Paddle Pop Magilika ice cream, the company's orientation towards the marketplace, an analysis of the marketing environment, and the company's strategic planning and objectives. The report is intended to evaluate Wall's marketing processes and provide details about the launch and marketing of specific ice cream products in Pakistan.A Report Into The Commercialisation Of Childhood Bye Buy Childhood Contents
A Report Into The Commercialisation Of Childhood Bye Buy Childhood ContentsLeonard Goudy
油
The document discusses how childhood has become a lucrative target market worth billions and how companies spend millions annually persuading children to consume. It notes how children now have extensive access to media through TVs, computers, and phones in their bedrooms. The commercialization of childhood refers to grooming children for consumerism and treating childhood primarily as a marketing opportunity. This has coincided with children's growing access to mass communication technologies.BU Paris - A MONTH OF IDEAS - April 2016
BU Paris - A MONTH OF IDEAS - April 2016BRAND UNION PARIS
油
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.Final project on nestle
Final project on nestleFaizy Sheikh
油
Nestle Milkpak is a leading dairy brand in Pakistan owned by Nestle Pakistan. The report provides an overview of Nestle's history and operations in Pakistan. It details Milkpak's logo, launch date, target markets and value proposition of providing high quality milk products. The marketing mix and strategies used by Milkpak are explained, including customer segmentation, pricing, distribution channels, and promotional activities. SWOT and external factor analyses are presented for Milkpak. In conclusion, the report evaluates Milkpak's marketing performance and competitive position in the Pakistani dairy market.Nestle Report
Nestle ReportMansiDeokar1
油
This report provides an overview of Nestle Company, one of the largest food and beverage companies in the world. It discusses Nestle's history, products, brands, organizational structure, and operations. The report also includes sections on Nestle India specifically, ranking Nestle as the largest FMCG company globally and in India. It analyzes Nestle's recruitment process and interview questions.Case Study Synlait Milk is an innovative dairy processing company th.pdf
Case Study Synlait Milk is an innovative dairy processing company th.pdfeyeonsecuritysystems
油
Case Study Synlait Milk is an innovative dairy processing company that has experienced
remarkable growth in a tough dairying environment. Since beginning manufacturing operations
in 2008 Synlait Milk based in mid-Canterbury has grown its revenue to $759 million, its supply
base to more than 200 farms and its staff to more than 550 people. Synlait Milk has performed
very well on the back of global demand for safe, reliable, protein-rich foods. The company
processes more than 700 litres of milk a year to produce a range of infant and adult nutritional
milk products that it exports to more than 40 countries (Synlait, n.d.). Synlait was created by
dairy farmers Barry Dingle and Juliet MacLean in partnership with John Penno, a senior scientist
at Dexcel, the dairy industrys research centre. Rather than supplying skimmed milk powder to
Fonterra the trio were looking for ways to increase the value of the milk they produced. In
particular, they were keen to develop innovative added-value milk products. Their vision was to
build Synlait into a major supplier of high-value, hightechnology milk components to food
producers worldwide. (Oram, 2006). Synlait began in 2000 as a corporate farming business with
the purchase of Robindale farm, one of the largest farms in New Zealand. By 2005 Synlait
owned eight farms and in 2006 the decision was made to establish a manufacturing plant to
produce innovative milk products. A growing customer base and considerable resources in milk
powder production resulted in early growth for the company. As Synlait moved beyond
ingredients manufacture to becoming a significant global supplier of infant nutritional products,
Bright Dairy of China became a significant shareholder in 2010 (NZ Herald, 2010). To date
Synlaits strategy has focused exclusively on manufacture by selling select products to leading
global food companies that own strong brands (Skellern, 2016). Alongside world-class
processing facilities, Synlait Milk has established strong relationships with key players across the
entire value chain including milk suppliers, market distributers and key customers, such as A2
Milk Company. Two key planks of Synlaits strategy are its differentiated milk supply and its
manufacturing excellence. Firstly, Synlait differentiates its product at the production stage
through breeding and feeding technologies. This enables it to produce products that satisfy
individual customer requirements. Secondly, Synlaits specialist manufacturing facility allows
flexibility to meet a range of individual customer specifications. Synlait listed in 2013 on the NZ
stock exchange (Berry, 2013) and has experienced impressive growth, recording a net profit after
tax of $38.2 million in 2017 up from 34.4 million in 2016. Synlait won the Deloitte Top 200 Best
growth strategy for 2016. In 2016 Synlait announced plans to raise $98 million for a $300m
expansion programme over the next three years including increasing its infant formula
manufactur.Nestle paper
Nestle paperSolida Sar
油
Nestl辿 started as a small business founded by a pharmacist and has grown to become one of the largest food and beverage companies in the world with over 250,000 employees in 83 countries. Nestl辿 has a wide range of products from pet food to coffee and junk food to health food. While Nestl辿 has seen significant global success, it has also faced some controversies over advertising, food issues, and socioeconomic impact. Nestl辿 remains one of the largest corporations in the world and will likely continue expanding its product lines and global reach.Lindt Comprehensive Media Plan
Lindt Comprehensive Media PlanSarah Lombard
油
Here are brief overviews of Lindt's three primary competitors:
Ghirardelli:
- Founded in 1852 in San Francisco, known for their iconic chocolate squares
- Owned by Lindt since 1998, focuses on west coast of US
- Offers bars, baking chips, hot cocoa, seasonal items
- Uses nostalgia and heritage in marketing to appeal to consumers
Godiva:
- Founded in 1926 in Belgium, positioned as ultra-luxury chocolate
- Over 600 stores worldwide, also sold in high-end retailers
- Known for their gold packaging and attention to detail
- Emphasizes gifting occasions through marketing
Dove:
- Produced by MarsStonyfield Book
Stonyfield BookEli Serota
油
Stonyfield Organic yogurt seeks to increase sales and market share through a campaign created by Vision Media agency. The campaign aims to reach women ages 34-49 by emphasizing Stonyfield's commitment to sustainability, organic practices, and community initiatives. The objectives are to achieve 80% comprehension and 40% conviction of the Stonyfield brand through advertising across various media channels over 12 months.Neon 42 - Case Study Neon Beer (Baltika)
Neon 42 - Case Study Neon Beer (Baltika)Neon42
油
Another beer launch, maybe...But we decided to give it a twist by bringing a different view on the market. Neon Beer by Baltika launch campaign was driven by very different understanding of the young generation in Russia.Neon42 - Case study Freedom Finance
Neon42 - Case study Freedom FinanceNeon42
油
To reinvent the financial and investment international market through a disruptive and consumer-centric brand - Freedom Finance Case study - 12Storeez
Case study - 12StoreezNeon42
油
12Storeez is one of the fastest growing companies in Russia - in need for a strong brand ecosystem. Redefining one of the most desired fashion brand in Russia for bigger impact and visibility. Inspiration Study - Real Madrid
Inspiration Study - Real MadridNeon42
油
Business and historical facts about Real Madrid - to understand better and to be inspired about your business. A digest produced by Neon42.Neon 42 - Case study Ostrovok
Neon 42 - Case study OstrovokNeon42
油
To build a brand in a saturated and performance obsessed 'hotel booking' market to ignite innovation and preference. Neon42 - Case study k5
Neon42 - Case study k5Neon42
油
To create a totally new product dedicated to fire prevention while trying to understand some universal cultural contexts and expectations. K5 Safety Patch by Neon42Neon42 - business learning from the best music 
Neon42 - business learning from the best music Neon42
油
Business is complex. But it can be explained and decrypted through different patterns that can be very close to the music that we all loveNeon42 Pitch Deck
Neon42 Pitch DeckNeon42
油
This document discusses how brands can inspire strong emotions and loyalty in consumers like Michael Jordan, the Rolling Stones, and Avatar have. It introduces Neon42, a company that helps brands design marketing to "awaken authentic and powerful emotions" in people through a process of discovering a brand's purpose and essence, understanding key consumer personas, and implementing this brand strategy across touchpoints to turn casual consumers into hardcore fans. The document outlines Neon42's four-step brand strategy module that aims to craft a brand's articulation and engagement pattern, provide tools to start implementing changes immediately, and refresh mindsets for business transformations.More Related Content
Similar to Neon42 - Case Study Lakto China (14)
Case nestle global strategy
Case nestle global strategyUzma Kayani
油
Nestl辿 has pursued a global strategy of entering emerging markets early to build market share before competitors arrive. It focuses initially on selling basic products that appeal locally, then expands its product portfolio as incomes rise. Nestl辿 customizes its approach in each market rather than using a standardized global strategy. It has adapted successfully to challenges in Nigeria by developing alternative distribution methods and in China by investing in local infrastructure to support dairy farming and product distribution. Nestl辿 takes a long-term view, accepting lower short-term profits to establish sustainable businesses for the future.Case study live inspire
Case study live inspiredanilo guenza
油
Case Study for a Financial Institution Multinational campaign. Eleven countries Facebook community for EXPO Milan 2015Japanese confectionery industry robust in recession.
Japanese confectionery industry robust in recession.tiresomeardor8248
油
THEY may be putting off the new car purchase and the long-haul holiday this year, but Japanese consu...Ausnutrias Efforts to Goat IMF Yan Weibin, Chairman, Ausnutria Dairy Corpo...
Ausnutrias Efforts to Goat IMF Yan Weibin, Chairman, Ausnutria Dairy Corpo...Simba Events
油
1) Ausnutria aims to produce high-quality goat dairy products up to the standard of Australian dairy. It has pursued an internationalization strategy involving acquiring supply chains in the Netherlands and cooperating with companies in Australia and New Zealand.
2) The company sees goat milk as having nutritional advantages over cow milk and has invested in clinical research and regulatory approvals internationally.
3) Ausnutria has built a global supply chain and distribution network for its goat milk products. The Kabrita brand in particular has grown rapidly in China and global markets due to Ausnutria's investments and market positioning.Horsky on innovation, personalization, 3 d printing, and more - Horsky
Horsky on innovation, personalization, 3 d printing, and more - HorskyGil Horsky
油
Speaking to public relations and communications expert Liat Simha, Horsky tackles some of challenges facing the food industry, innovation, personalization, 3-D printing, and moreMarketing management of Walls
Marketing management of WallsFrAgile FloWer
油
This document is a report submitted by students Umra Shafqat, Ahsan Faraz Nezam, and Adnan Yousuf to their teacher Sheikh Imran about the marketing management of Wall's Ice Cream company towards its products. The report provides an executive summary and introduction about Wall's Ice Cream in Pakistan. It then discusses the reasons for introducing the Paddle Pop Magilika ice cream, the company's orientation towards the marketplace, an analysis of the marketing environment, and the company's strategic planning and objectives. The report is intended to evaluate Wall's marketing processes and provide details about the launch and marketing of specific ice cream products in Pakistan.A Report Into The Commercialisation Of Childhood Bye Buy Childhood Contents
A Report Into The Commercialisation Of Childhood Bye Buy Childhood ContentsLeonard Goudy
油
The document discusses how childhood has become a lucrative target market worth billions and how companies spend millions annually persuading children to consume. It notes how children now have extensive access to media through TVs, computers, and phones in their bedrooms. The commercialization of childhood refers to grooming children for consumerism and treating childhood primarily as a marketing opportunity. This has coincided with children's growing access to mass communication technologies.BU Paris - A MONTH OF IDEAS - April 2016
BU Paris - A MONTH OF IDEAS - April 2016BRAND UNION PARIS
油
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.Final project on nestle
Final project on nestleFaizy Sheikh
油
Nestle Milkpak is a leading dairy brand in Pakistan owned by Nestle Pakistan. The report provides an overview of Nestle's history and operations in Pakistan. It details Milkpak's logo, launch date, target markets and value proposition of providing high quality milk products. The marketing mix and strategies used by Milkpak are explained, including customer segmentation, pricing, distribution channels, and promotional activities. SWOT and external factor analyses are presented for Milkpak. In conclusion, the report evaluates Milkpak's marketing performance and competitive position in the Pakistani dairy market.Nestle Report
Nestle ReportMansiDeokar1
油
This report provides an overview of Nestle Company, one of the largest food and beverage companies in the world. It discusses Nestle's history, products, brands, organizational structure, and operations. The report also includes sections on Nestle India specifically, ranking Nestle as the largest FMCG company globally and in India. It analyzes Nestle's recruitment process and interview questions.Case Study Synlait Milk is an innovative dairy processing company th.pdf
Case Study Synlait Milk is an innovative dairy processing company th.pdfeyeonsecuritysystems
油
Case Study Synlait Milk is an innovative dairy processing company that has experienced
remarkable growth in a tough dairying environment. Since beginning manufacturing operations
in 2008 Synlait Milk based in mid-Canterbury has grown its revenue to $759 million, its supply
base to more than 200 farms and its staff to more than 550 people. Synlait Milk has performed
very well on the back of global demand for safe, reliable, protein-rich foods. The company
processes more than 700 litres of milk a year to produce a range of infant and adult nutritional
milk products that it exports to more than 40 countries (Synlait, n.d.). Synlait was created by
dairy farmers Barry Dingle and Juliet MacLean in partnership with John Penno, a senior scientist
at Dexcel, the dairy industrys research centre. Rather than supplying skimmed milk powder to
Fonterra the trio were looking for ways to increase the value of the milk they produced. In
particular, they were keen to develop innovative added-value milk products. Their vision was to
build Synlait into a major supplier of high-value, hightechnology milk components to food
producers worldwide. (Oram, 2006). Synlait began in 2000 as a corporate farming business with
the purchase of Robindale farm, one of the largest farms in New Zealand. By 2005 Synlait
owned eight farms and in 2006 the decision was made to establish a manufacturing plant to
produce innovative milk products. A growing customer base and considerable resources in milk
powder production resulted in early growth for the company. As Synlait moved beyond
ingredients manufacture to becoming a significant global supplier of infant nutritional products,
Bright Dairy of China became a significant shareholder in 2010 (NZ Herald, 2010). To date
Synlaits strategy has focused exclusively on manufacture by selling select products to leading
global food companies that own strong brands (Skellern, 2016). Alongside world-class
processing facilities, Synlait Milk has established strong relationships with key players across the
entire value chain including milk suppliers, market distributers and key customers, such as A2
Milk Company. Two key planks of Synlaits strategy are its differentiated milk supply and its
manufacturing excellence. Firstly, Synlait differentiates its product at the production stage
through breeding and feeding technologies. This enables it to produce products that satisfy
individual customer requirements. Secondly, Synlaits specialist manufacturing facility allows
flexibility to meet a range of individual customer specifications. Synlait listed in 2013 on the NZ
stock exchange (Berry, 2013) and has experienced impressive growth, recording a net profit after
tax of $38.2 million in 2017 up from 34.4 million in 2016. Synlait won the Deloitte Top 200 Best
growth strategy for 2016. In 2016 Synlait announced plans to raise $98 million for a $300m
expansion programme over the next three years including increasing its infant formula
manufactur.Nestle paper
Nestle paperSolida Sar
油
Nestl辿 started as a small business founded by a pharmacist and has grown to become one of the largest food and beverage companies in the world with over 250,000 employees in 83 countries. Nestl辿 has a wide range of products from pet food to coffee and junk food to health food. While Nestl辿 has seen significant global success, it has also faced some controversies over advertising, food issues, and socioeconomic impact. Nestl辿 remains one of the largest corporations in the world and will likely continue expanding its product lines and global reach.Lindt Comprehensive Media Plan
Lindt Comprehensive Media PlanSarah Lombard
油
Here are brief overviews of Lindt's three primary competitors:
Ghirardelli:
- Founded in 1852 in San Francisco, known for their iconic chocolate squares
- Owned by Lindt since 1998, focuses on west coast of US
- Offers bars, baking chips, hot cocoa, seasonal items
- Uses nostalgia and heritage in marketing to appeal to consumers
Godiva:
- Founded in 1926 in Belgium, positioned as ultra-luxury chocolate
- Over 600 stores worldwide, also sold in high-end retailers
- Known for their gold packaging and attention to detail
- Emphasizes gifting occasions through marketing
Dove:
- Produced by MarsStonyfield Book
Stonyfield BookEli Serota
油
Stonyfield Organic yogurt seeks to increase sales and market share through a campaign created by Vision Media agency. The campaign aims to reach women ages 34-49 by emphasizing Stonyfield's commitment to sustainability, organic practices, and community initiatives. The objectives are to achieve 80% comprehension and 40% conviction of the Stonyfield brand through advertising across various media channels over 12 months.More from Neon42 (8)
Neon 42 - Case Study Neon Beer (Baltika)
Neon 42 - Case Study Neon Beer (Baltika)Neon42
油
Another beer launch, maybe...But we decided to give it a twist by bringing a different view on the market. Neon Beer by Baltika launch campaign was driven by very different understanding of the young generation in Russia.Neon42 - Case study Freedom Finance
Neon42 - Case study Freedom FinanceNeon42
油
To reinvent the financial and investment international market through a disruptive and consumer-centric brand - Freedom Finance Case study - 12Storeez
Case study - 12StoreezNeon42
油
12Storeez is one of the fastest growing companies in Russia - in need for a strong brand ecosystem. Redefining one of the most desired fashion brand in Russia for bigger impact and visibility. Inspiration Study - Real Madrid
Inspiration Study - Real MadridNeon42
油
Business and historical facts about Real Madrid - to understand better and to be inspired about your business. A digest produced by Neon42.Neon 42 - Case study Ostrovok
Neon 42 - Case study OstrovokNeon42
油
To build a brand in a saturated and performance obsessed 'hotel booking' market to ignite innovation and preference. Neon42 - Case study k5
Neon42 - Case study k5Neon42
油
To create a totally new product dedicated to fire prevention while trying to understand some universal cultural contexts and expectations. K5 Safety Patch by Neon42Neon42 - business learning from the best music
Neon42 - business learning from the best music Neon42
油
Business is complex. But it can be explained and decrypted through different patterns that can be very close to the music that we all loveNeon42 Pitch Deck
Neon42 Pitch DeckNeon42
油
This document discusses how brands can inspire strong emotions and loyalty in consumers like Michael Jordan, the Rolling Stones, and Avatar have. It introduces Neon42, a company that helps brands design marketing to "awaken authentic and powerful emotions" in people through a process of discovering a brand's purpose and essence, understanding key consumer personas, and implementing this brand strategy across touchpoints to turn casual consumers into hardcore fans. The document outlines Neon42's four-step brand strategy module that aims to craft a brand's articulation and engagement pattern, provide tools to start implementing changes immediately, and refresh mindsets for business transformations.Recently uploaded (20)
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝Personal Brand Development: A Digital Marketing Strategy
Personal Brand Development: A Digital Marketing Strategyyeshwimbu
油
This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AI
Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AIQuibble
油
During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition. Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
油
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!
Get Creative Ideas to Grow Your Business With us!
Get Creative Ideas to Grow Your Business With us!Amrit Web
油
Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!
Austin MUG: Using Scripting & AI in Marketo for Dynamic Personalization
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
油
Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Boost Enrollments with Google Ads for School | Ritz Media World
Boost Enrollments with Google Ads for School | Ritz Media WorldEleque Infra
油
Drive more student inquiries and enrollments with expert Google Ads strategies for schools. Get higher visibility and maximize your ROI today!
Professional Digital Marketing Agency | Boost Your Online Presence
Professional Digital Marketing Agency | Boost Your Online Presenceanshika49913
油
Looking for a results-driven digital marketing agency? Our expert team specializes in SEO, social media marketing, PPC, content strategy, and more to help grow your business online. We create customized strategies that deliver measurable results, driving traffic, increasing conversions, and building your brands presence in the digital world. Let us help you achieve your marketing goals and stand out in a competitive market.
12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
油
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
油
At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable. The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
油
Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
Neon42 - Case Study Lakto China
- 1. CASE STUDY - LAKTO CHINA (FOOD UNION)
- 2. THE AMBITION Kids are the hardest target audience in dairy products, going beyond demographics, kids develop differently at their own pace. Therefore, the segmentation has moved away from age and towards the types of content consumed. But it gets even harder. Gatekeepers (mostly moms) are the buyers - and they evolve as well. Due to the Chinese policy that allows only one child per family (abolished in 2016), children experience excess care from adults - the entire family - and lots of pressure to become the best. But kids themselves simply want to be kids, enjoying their childhood
- 3. THE PLOT Lakto was chosen to be launched in China. In Europe, the brand doesnt have kids products but do have an excellent dynamic platform and an amazing reputation. In China, Lakto offers a broad variety of dairy products for children - fresh products with short shelf life and a completely new category of products for China, fresh cheese. The brand concept is organized around the idea of a balanced child development, which unites all parts of the marketing mix: product solutions, packaging design, communication channels, entertaining and educational content for the children's intellectual and emotional development, as well as speci鍖c content for interacting with their mothers. Creative Work - Mildberry
- 4. THE INSPIRATION Through the development of the project and understanding the importance of content,, a new partnership emerged between Food Union and Riki Group, creators and owners of the famous Russian cartoon Kikoriki. The results of this partnership took shape of a new company FUN Union, as well as the creation of a uni鍖ed platform for developing kids' content and for promoting the dairy brand for children.
- 5. THE BOX OFFICE Lakto appeared both in o鍖ine and online stores in July of 2018 and practically immediately took the 鍖rst place in sales in Tmall the biggest online retailer in China.
- 6. THE REVIEWS Export of dairy products to China is the second consecutive step by Food Union to enter the new market. Although it took longer than starting the export of ice cream there, this is undeniably the largest in terms of export volume and most important development for the company. If all goes as planned and we continue to increase our exports, China will soon become one of our key export markets. Normunds Staevis, Chairman of the Board, R朝gas Piena Kombints
- 7. GET YOURSELF IN THE GAME LETS HAVE A FIRST TALK Franck Vinchon Founder +7 916 219 26 81 / +33 6 82 61 12 46 franck@neon42.com neon42.com
- 8. THANK YOU