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CURRICULUM VITAE
SIDHARTH
Flat no. 27, Sector 1, Pocket 1, Dwaraka, New Delhi -110075
Mobile No: 9350894930
sidharth24leo@yahoo.co.in
BRIEF OVERVIEW
 Strong knowledge & experience in the arena of Marketing strategy & handling the marketing
activities for leading automobiles component manufacturing companies.
 Planned, implemented marketing strategys effectively to increase the companys market
share and sales in the aftermarket.
 Underwent many marketing oriented trainings and gained good knowledge about new
dimension in marketing.
 Creative, adaptable and flexible with an ability to take quick decisions and solve the problems
 Good team leader
PROFESSIONAL EXPERIENCE
Minda Autoelektrik Limited 2.04.14 to Till Date
Minda Autoelektrik Limited, formerly known as Panalfa Autoelektrik Limited established in India,
manufactures Reduction Gear Starter Motors and Alternators as per the latest international technology
and quality standards under the SPARK MINDA brand. It caters to the Agriculture Machinery, Stationary
Engine, Construction Equipment and Automotive market all over the world.
Panalfa Autoelektrik is dealing with end markets of Agriculture Machinery, Stationary Engine,
Construction Equipment and Automotive market worldwide and has some of the key companies in India
as customers such as Eicher, Escorts, Greaves, HMT, Magneton, New Holland, Polaris, Sonalika and TAFE.
Sr. Manager  After Sales
Sales Head for Aftermarket Sales
 Managing the Sale and Service Team in entire India.
 Developing the Aftermarket business through Distributors Network.
 Guiding, Motivating the sale & Service Engineers Team to attain targets.
 Introducing & Promoting New Products for aftermarket.
 Evaluate sales and service Personnel performance to achieve projected sales and profit margins.
 Prepare budget and monitoring expenditures of budgeted funds.
Lucas TVS Ltd Padi
Area Manager  North & West Zone June 2011 to 31.03.14
Handling North & West India zone for Lucas TVS aftermarket Products .Lucas TVS is the leader in Auto
Electricals in India. Lucas TVS was first established in 1961 as a Joint Venture Between, Lucas, UK and T V
Sundram Iyengar & Sons (TVS), India, to manufacture Automotive Electrical System.
Roles & Responsibilities
 Establishing the Network in Northern & Western India through TVS group of Companies for
Lucas TVS aftermarket Products.
 Handling the sales team of TVS group of Companies.
 Establishing the 2/3 Wheeler Auto Electrical and Filters Business for Lucas TVS in aftermarket.
John Fowler India Pvt. Ltd., Bangalore
Area Manager  For North India Feb 2007 - June 2011
The Company is renowned in manufacturing filters both for industrial and automotive applications and
very well accepted brand name in industrial segment. It is one of the oldest filters manufacturing
Company in India. This Company has started their automotive division in the year of 2003 and
spearhead in marketing their products in North India in the year of 2007. I have joined their Area
Manager based at New Delhi in the year 2007 Feb.
Roles & Responsibilities
 Establishing the Network in Northern India
 Appointing & building up sales team to achieve the desired goals
 Handling Aftermarket Sales & services actives in Northern India
 Implementing unique promotional activities to get the desired results
 Co-coordinating with Dehardun plant for M & M supplies for their After market
 Budgeting, planning the promotional programmed
 Indenting / Forecasting
 Collection follow-up
 CFA appointment & management
Achievements:
 Created network
 Created platform for M&M & aftermarket For North India
 Established Very Renowned JF Brand in North India.
 I have set a platform for John Fowlers business in North India.
Suprajit Engineering Limited
Asst Manager  Sales Sept 2006 to Jan 2007
They are one of the leading manufacturers of cables for two & three wheeler and car segment. They are
OE on many vehicles manufactured in India. They were not in after market, I was appointed to develop
the aftermarket sales in Northern Region.
Roles & Responsibilities
 Reestablishing and reviving the present network
 Establishing new network.
 Total marketing planning
 Man management
 Co-ordinate with HO for supplies & other issues
 Collection follow up
Achievements:
 Revived the present network
 Increased the sale As Targeted
 Created network
Purolator India Limited/Anchemo ltd., New Delhi
Area Manager July 2002  Sept 2006
They are one of the leading manufacturers of both automotive and industrial filters & having very
decent market share and leader in car segment. They are part of Anand group having joint venture with
Purolator Inc., USA. They were the first OEM/S products in car segment. Anand group has started car
care division under the Company name m/s Anchemo ltd., manufacturer of radiator coolant. They had
taken up marketing of STP Car care products, and were the official importer and bottler of STP car care
products. Key Area Manager of Purolator was transferred to Car Care division to market the same. It
was conceptual marketing as car care products was that not popular in Indian market.
Roles & Responsibilities
 Demand Generations for automotive filters from the gross root level Through Sales Team.
 Implementation of all trading & credit policy of the company
 Promotional Planning & implementation
 After Sales service
 Forecasting & Indenting
 CFA Management
 Collection payment & C forms
 Settlement of customer issues & queries
 Finally meeting companys objectives
Achievements
 Increased the market share by 50% in Haryana & W.UP
 Streamed Line the Credit Policy
 Awarded for Best Performance of ASM
 Handled successfully 3 CFA
Moog Automotive India Pvt. Ltd.
Sr. Sales Representative Jan 2000  June 2002
Manufacturers and exporters of Drag Links, Ball Joints, Tie Rod End, U.J. crosses.
Designation: Sr. Sales Representative
Roles & responsibilities
 Responsible for development of OEs markets (Tractor Segments)
 All India after Market Operation.
 Development of new Products For Moog & GSB
Achievements
 Got O.E supplies in Sonalika, Preet & Slandered Tractors etc
 From 50 Lac to More than 6 core After Market Sale.
M/s Allied Nippon ltd.,
Sales Representative March 1998  December 1999
A leading manufacturer of Brake Lining, shoes, disc pads, clutches facing and clutch plates. They are
OEM / OES on many Indian vehicles.
Roles & Responsibilities
 After Market Operation for Himachal,Punjab,Haryana ,J&K & Chandigarh
 Appointing Stockiest & Distributors
Major Career Responsibilities
 Channel Partner management
 Managing operations & information systems
 Logistic co-ordination with CFA & Company & Distributors
Career Achievements
 Awarded as Best marketer of year 2002 in Anchemco for sales achievement
 Launched the JF brand automotive filter successfully in Northern region
EDUCATION
 Bachelor of Commerce
 Pursuing MBA from Symbiosis School of Business and Management in Marketing and
Operations.
Technical Qualification:
 Diploma in Commercial Practice.
PROFESSIONAL DEVELOPMENT
Underwent the following training program
 Diploma in commercial practice.
 Sales Grete training from Anand group
 Fundamentals training
 Undergone the Mercuri Goldmann Selling Skills program
 Undergone a Specialized Managerial Training Course in Marketing Management From Small
Industries Development Organization in 2000
 Leader Ship Tanning from Pegasus Institute for Excellence -Bangalore
COMPUTER KNOWLEDGE
Proficient with the use of Windows, MS office and the internet
STRENGTHS
 Innovation & creative with an ability to take initiatives
 Ability to take quick and planned decisions
 Flexibility in working with an ability to bring about the effective changes with ease
 Go getter
 Excellent communication and inter personal skills
 Good leadership qualities with strong team working skills
PERSONAL DETAILS
Date of Birth : 24th
July 1976
Marital status : Married
Languages known : English, Hindi, Punjabi
Sidharth

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SIDHARTH

  • 1. CURRICULUM VITAE SIDHARTH Flat no. 27, Sector 1, Pocket 1, Dwaraka, New Delhi -110075 Mobile No: 9350894930 sidharth24leo@yahoo.co.in BRIEF OVERVIEW Strong knowledge & experience in the arena of Marketing strategy & handling the marketing activities for leading automobiles component manufacturing companies. Planned, implemented marketing strategys effectively to increase the companys market share and sales in the aftermarket. Underwent many marketing oriented trainings and gained good knowledge about new dimension in marketing. Creative, adaptable and flexible with an ability to take quick decisions and solve the problems Good team leader PROFESSIONAL EXPERIENCE Minda Autoelektrik Limited 2.04.14 to Till Date Minda Autoelektrik Limited, formerly known as Panalfa Autoelektrik Limited established in India, manufactures Reduction Gear Starter Motors and Alternators as per the latest international technology and quality standards under the SPARK MINDA brand. It caters to the Agriculture Machinery, Stationary Engine, Construction Equipment and Automotive market all over the world. Panalfa Autoelektrik is dealing with end markets of Agriculture Machinery, Stationary Engine, Construction Equipment and Automotive market worldwide and has some of the key companies in India as customers such as Eicher, Escorts, Greaves, HMT, Magneton, New Holland, Polaris, Sonalika and TAFE. Sr. Manager After Sales Sales Head for Aftermarket Sales Managing the Sale and Service Team in entire India. Developing the Aftermarket business through Distributors Network. Guiding, Motivating the sale & Service Engineers Team to attain targets. Introducing & Promoting New Products for aftermarket.
  • 2. Evaluate sales and service Personnel performance to achieve projected sales and profit margins. Prepare budget and monitoring expenditures of budgeted funds. Lucas TVS Ltd Padi Area Manager North & West Zone June 2011 to 31.03.14 Handling North & West India zone for Lucas TVS aftermarket Products .Lucas TVS is the leader in Auto Electricals in India. Lucas TVS was first established in 1961 as a Joint Venture Between, Lucas, UK and T V Sundram Iyengar & Sons (TVS), India, to manufacture Automotive Electrical System. Roles & Responsibilities Establishing the Network in Northern & Western India through TVS group of Companies for Lucas TVS aftermarket Products. Handling the sales team of TVS group of Companies. Establishing the 2/3 Wheeler Auto Electrical and Filters Business for Lucas TVS in aftermarket. John Fowler India Pvt. Ltd., Bangalore Area Manager For North India Feb 2007 - June 2011 The Company is renowned in manufacturing filters both for industrial and automotive applications and very well accepted brand name in industrial segment. It is one of the oldest filters manufacturing Company in India. This Company has started their automotive division in the year of 2003 and spearhead in marketing their products in North India in the year of 2007. I have joined their Area Manager based at New Delhi in the year 2007 Feb. Roles & Responsibilities Establishing the Network in Northern India Appointing & building up sales team to achieve the desired goals Handling Aftermarket Sales & services actives in Northern India Implementing unique promotional activities to get the desired results Co-coordinating with Dehardun plant for M & M supplies for their After market Budgeting, planning the promotional programmed Indenting / Forecasting Collection follow-up CFA appointment & management
  • 3. Achievements: Created network Created platform for M&M & aftermarket For North India Established Very Renowned JF Brand in North India. I have set a platform for John Fowlers business in North India. Suprajit Engineering Limited Asst Manager Sales Sept 2006 to Jan 2007 They are one of the leading manufacturers of cables for two & three wheeler and car segment. They are OE on many vehicles manufactured in India. They were not in after market, I was appointed to develop the aftermarket sales in Northern Region. Roles & Responsibilities Reestablishing and reviving the present network Establishing new network. Total marketing planning Man management Co-ordinate with HO for supplies & other issues Collection follow up Achievements: Revived the present network Increased the sale As Targeted Created network Purolator India Limited/Anchemo ltd., New Delhi Area Manager July 2002 Sept 2006 They are one of the leading manufacturers of both automotive and industrial filters & having very decent market share and leader in car segment. They are part of Anand group having joint venture with Purolator Inc., USA. They were the first OEM/S products in car segment. Anand group has started car care division under the Company name m/s Anchemo ltd., manufacturer of radiator coolant. They had taken up marketing of STP Car care products, and were the official importer and bottler of STP car care
  • 4. products. Key Area Manager of Purolator was transferred to Car Care division to market the same. It was conceptual marketing as car care products was that not popular in Indian market. Roles & Responsibilities Demand Generations for automotive filters from the gross root level Through Sales Team. Implementation of all trading & credit policy of the company Promotional Planning & implementation After Sales service Forecasting & Indenting CFA Management Collection payment & C forms Settlement of customer issues & queries Finally meeting companys objectives Achievements Increased the market share by 50% in Haryana & W.UP Streamed Line the Credit Policy Awarded for Best Performance of ASM Handled successfully 3 CFA Moog Automotive India Pvt. Ltd. Sr. Sales Representative Jan 2000 June 2002 Manufacturers and exporters of Drag Links, Ball Joints, Tie Rod End, U.J. crosses. Designation: Sr. Sales Representative Roles & responsibilities Responsible for development of OEs markets (Tractor Segments) All India after Market Operation. Development of new Products For Moog & GSB
  • 5. Achievements Got O.E supplies in Sonalika, Preet & Slandered Tractors etc From 50 Lac to More than 6 core After Market Sale. M/s Allied Nippon ltd., Sales Representative March 1998 December 1999 A leading manufacturer of Brake Lining, shoes, disc pads, clutches facing and clutch plates. They are OEM / OES on many Indian vehicles. Roles & Responsibilities After Market Operation for Himachal,Punjab,Haryana ,J&K & Chandigarh Appointing Stockiest & Distributors Major Career Responsibilities Channel Partner management Managing operations & information systems Logistic co-ordination with CFA & Company & Distributors Career Achievements Awarded as Best marketer of year 2002 in Anchemco for sales achievement Launched the JF brand automotive filter successfully in Northern region EDUCATION Bachelor of Commerce
  • 6. Pursuing MBA from Symbiosis School of Business and Management in Marketing and Operations. Technical Qualification: Diploma in Commercial Practice. PROFESSIONAL DEVELOPMENT Underwent the following training program Diploma in commercial practice. Sales Grete training from Anand group Fundamentals training Undergone the Mercuri Goldmann Selling Skills program Undergone a Specialized Managerial Training Course in Marketing Management From Small Industries Development Organization in 2000 Leader Ship Tanning from Pegasus Institute for Excellence -Bangalore COMPUTER KNOWLEDGE Proficient with the use of Windows, MS office and the internet STRENGTHS Innovation & creative with an ability to take initiatives Ability to take quick and planned decisions Flexibility in working with an ability to bring about the effective changes with ease Go getter Excellent communication and inter personal skills Good leadership qualities with strong team working skills PERSONAL DETAILS Date of Birth : 24th July 1976 Marital status : Married Languages known : English, Hindi, Punjabi