Yhanuar Purbokusumo
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Personal Information
Organization / Workplace
Greater Jakarta Area, Indonesia Indonesia
Occupation
Strategy Director at Mirum Jakarta
Industry
Advertising / Marketing / PR
Website
https://www.jwt.com/mirumjakarta
About
I started my career as video editor in Global TV, a national television channel. After 3 years, I decided to move to advertising industry and played a role as a copywriter. Working for different local and multinational agencies made me got rich experiences in handling various brands, from soft drinks to banking, from skin care to personal computer.
Always had in mind that someday I should be a communication planner, I finally got the opportunity. Fortune Indonesia appointed me as a strategic planner. Here I contributed in winning some important pitches for the agency, such as Honda Beat and Oriflame. I was also responsible for brand development of some existing clients, such as Honda Sco...
Contact Details
Tags
planning
communication planning
strategic planning
strategy
human centered design
brand communication
customer experience
cx
yhanuar
branding
stratplan
communication
brand
social media
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