El #TsunamiDigital de las redes y lo móvil
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Presentación en torno a los libros #TsunamiDigital y Sácale partido a tu teléfono realizada en las ciudades de Concepción, Antofagasta, Santiago y Viña del Mar en la gira #EmpresasConectadas2015
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El #TsunamiDigital de las redes y lo móvil
- 1. De los medios masivos a las redes sociales @earriagada
- 3. De los medios masivos a las redes sociales
- 6. Insertar video Tsunami Digital
- 7. Erick Brynjolfsson, junto al robot “Baxter”
- 8. Position Probability of Automation Loan Officers Receptionist and Information Clerk Paralegals and Legal Assistants Retail Salespeople Taxi Drivers and Chauffeurs Security Guards Cooks, Fast Food Bartenders Personal Financial Advisors Computer Programmers Reporters and Correspondents Musicians and Singers Lawyers Elementary School Teachers Physicians and Surgeons 98% 96% 94% 92% 89% 84% 81% 77% 58% 48% 11% 7.4% 3.5% 0.4% 0.4%
- 10. Time Spent per Adult User per Day with Digital Media, USA, 2008 - 2015 YTD HoursperDay 51% of total 42% of total 7% of total 6 5 4 3 2 1 0 6 5 4 3 2 1 0 2008 2.7 0.3 2.2 0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4 2.3 2.4 2.6 2.5 2.3 2.4 2.4 0.3 0.4 0.8 1.6 2.3 2.6 2.8 3.0 3.2 3.7 4.3 4.9 5.3 5.6 2009 2010 2011 2012 2013 2014 2015 YTD Mobile Desktop Laptop Other Connected Devices 3 4 2 1 3 4 2 1 0 0 ´08 ´09 ´10 ´11 ´12 ´13 ´14 ´15 DATA VOICE Global Monthly Mobile Traffic 4 exabytes (million terabytes)
- 11. “I like open systems, but I’m a hacker. But most people want things that are easy to use. Steve’s genius is that he knows how to make things simple...” (Steve Wozniak, co fundador de Apple)
- 14. #մǻDzdzDzdzóڴDz
- 15. AnálogoAnálogo Millones DólaresAnálogo Vinyl Cassettes CDs Single Download Source: RIAA Digital Digital Single Download iTunes Ringstones Album Download 0 500M 1B 1.5B 2B ‘80 ‘85 ‘90 ‘95 ‘00 ‘05‘75 ‘10Años
- 16. Rockin’ Business Musics Changing Landscape Source: Recording Industry Association of America Music Videos 3.4% Other 1.0% Cassettes 0.9% Synchronization* 3.0% Ringtones and ring-backs 1.0% Digital Downloads 40.0% Subscription and Streaming 21.0% Compact Discs 94.8% Compact Discs and other physical 35.0% 2013 $7 billion 2003 $15 billion
- 17. Sources: Newspaper Association of America; American Society of Newspaper Editors; Pew; The Economist *Excluding specialist publications Journalist headcount Print Online Sack the hacks! US newspaper advertising revenue 60 50 40 30 20 10 0 60 50 40 30 20 10 0 1978 85 90 95 2000 05 10 14
- 18. El Mundo que Soñó Nikola Tesla
- 20. Cry2
- 21. Tablet Units = Growing Faster Than PCs Ever Did... +52%, 2013 Global PC (Desktop / Notebook) and Tablet Shipments by Quarter Q1: 95 - Q4: 13 Global Units Shipped (MMs) 60 40 20 0 80 Q1:97Q1:95 Q1:99 Q1:07Q1:05Q1:03Q1:01 Q1:13Q1:11Q1:09 Desktop PCs Notebook PCs Tablets
- 22. Worldwide Device Shipments by Segment (Thousands of Units) Source: Gartner (june 2014) Traditional PCs (Desk-Based and Notebook) Ultramobiles, Premium 296,131 21,517 Tablets Others Ultramobiles (Hybrid and Clamshell) Mobile Phones 206,807 1,806,964 2,981 276,221 32,251 256,308 1,862,766 5,381 261,657 55,032 320,964 1,946,456 7,645 Device Type PC Market Total Total 2,334,400 2,432,927 2,591,753 317,648 308,472 316,689 2013 2014 2015
- 23. Disrupción Encontrar una mejor manera de satisfacer las necesidades de los usuarios.
- 26. USD 150,000 USD 500
- 28. “Internet es una máquina gigante diseñada para darle a la gente lo que quiere. Normalmente pensamos que Internet nos permite hacer cosas nuevas... Pero la gente simplemente quiere hacer las mismas cosas que siempre ha realizado.” (Evan Williams, co-fundador Blogger & Twitter)
- 29. Insertar video Tsunami Digital