Wordpress: The foundation of your Web presence
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Oct. 18, 2012, presentation by Dr. Jonathan Groves of Drury University, at the Center for Nonprofit Communication conference in Springfield.
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Wordpress: The foundation of your Web presence
- 1. Wordpress The foundation of your Web presence JONATHAN GROVES, PH.D DRURY UNIVERSITY OCTOBER 18, 2012 CENTER FOR NONPROFIT COMMUNICATION @grovesprof
- 2. @grovesprof
- 3. A simple strategy 1. Start with a Wordpress blog 2. Create a Twitter account for quick thoughts, headlines 3. Promote via Google+, LinkedIn with your professional networks 4. Promote with Facebook with your personal networks @grovesprof
- 4. The social-media ripple LISTENING DISTRIBUTING CREATING LOCATING CONNECTING @grovesprof
- 5. Understand and engage The key? your audience @grovesprof
- 6. The communication needs • Information • Entertainment • Connectivity • Shopping/consumption @grovesprof
- 8. Understanding Wordpress • Independent Web presence • Need domain/hosting • More versatility • Need staff expertise • Free hosting • Free domain • Automated Web stats • Easy to use • Limited customization @grovesprof
- 9. Working with Wordpress • Wordpress = CMS • Categories vs. tags • Posts vs. pages @grovesprof
- 11. Changing the look • Themes provide an overall appearance/function to site – Appearance allows you to tweak certain functions in a theme – Header allows you to customize the top of your site @grovesprof
- 12. @grovesprof
- 13. Users • Varying levels of access: – Administrator allows you to – Editor – Author – Contributor @grovesprof
- 14. Writing for the Web • Write short posts • Update frequently • Open up the discussion • Use lots of lists • Use boldface and italics to emphasize key points @grovesprof
- 15. @grovesprof
- 16. @grovesprof
- 17. Measuring success @grovesprof
- 18. One path to engagement Wordpress allows you to control all steps of the path ATTENTION USAGE HABIT COMMUNITY (Message) (Ease of use) (Consistent content) (User-generated) @grovesprof
- 19. Thank you! Dr. Jonathan Groves Assistant Professor, Drury University Twitter: @grovesprof E-mail: jgroves@drury.edu Blog: changingjournalism.org