Mobile Magazine Publishing
6 likes623 views
With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading devices on the horizon, we’re on the cusp of a mobile electronic publishing revolution. Digital media specialist HAIG ARMEN provides a hands-on introduction to these mobile media technologies, providing insight into how they work, design implications and business opportunities associated with present and future mobile publishing platforms.
More Related Content
What's hot (7)
Similar to Mobile Magazine Publishing (20)
Recently uploaded (20)
Mobile Magazine Publishing
- 1. -hands on- Mobile Digital Publishing Haig Armen haig@liftstudios.ca @haigarmen
- 2. Most magazines have terrible ratings in the App Store (few rank higher than 2 stars)
- 3. a little bit about me What happens when you mix an architect with a jazz musician?
- 7. 1. The Reading Experience Context & Behaviours 2. The Numbers Are Out Mobile Usage Statistics 3. The Hardware The devices we love to hate 4. The Software The good, the bad & the unusable 5. The business Digital options & business models?
- 9. We read as a ritual
- 10. We want our magazines on the go
- 11. Reading when we can...
- 12. We read where we can
- 13. Sometimes we like to read alone
- 14. or we read socially
- 15. To create the best reading experience we must understand how people are reading Here are some behaviours we should think about
- 16. We scan & browse
- 17. we are drawn to imagery
- 18. jump from publication to publication
- 20. we take notes
- 21. we highlight
- 22. and we bookmark
- 25. Are readers ready for digital content? The Numbers Are Out Mobile Usage Statsistics
- 31. The Hardware a look at mobile devices
- 32. iPhone
- 33. Android phone
- 34. iPad
- 35. kobo Kobo
- 36. kindle Kindle
- 37. Where and when are these devices being used?
- 38. Kindle
- 40. Is Apple the silver bullet that publishers have been waiting for?
- 41. The iPad is a game-changer but not for the reasons you’ve been told
- 42. Native Mobile Web Applications Applications Proprietary Standard Web technology Platform dependent Platform agnostic Programmed in: Programmed in: Apple: Objective -C HTML Android: Java CSS & Javascript Windows: Visual Basic Free press Regulated Marketplace?
- 43. Native App Benefits: pay per download better access to hardware (camera, sensors, microphone) access of user data traditional control over design processor performance multi-touch functionality
- 44. Native App Disadvantages: Expensive Development costs Apple's inconsistent App Store Approval Apple's 30% cut of sales Cost of Upgrade maintenance Platform dependent
- 45. Magazines as paid apps don’t seem to be panning out
- 47. Numbers are down. Magazine September November 2010 2010 Wired 31,000 23,000 Vanity Fair 10,500 8,700 Glamour 4,301 2,775 GQ unavailable 11,000 http://gizmodo.com/5720597/magazines-doomed-once- again-as-ipad-sales-slump
- 48. AppStore Observations Major complaints mentioned in the reviews section are: • slow downloading • unintuitive or annoying navigation • you’re just getting scans of the printed book.
- 49. Unreasonable Downloads Downloading issues over 200mgs are a major obstacle. "I waited an absolutely deadeningly long time for the Kayaking magazine to download all its page spreads, AND it forced me to download a product guide edition before I got to see the real content."
- 50. Lost in Translation Many high-profile magazines are built using Adobe’s Digitial Publishing Suite, which takes InDesign layouts as PDFs and wraps them up as an App, providing a standardized swiping navigation.
- 51. Let’s look at some examples of the App approach:
- 54. Page-turning digital editions systems leave something to be desired in terms of UX
- 55. User Experience a user-centered design approach is crucial part of this equation
- 57. Periodicals approach publishing like Website producers - responsive and agile
- 58. Publications are Social How are you encouraging that?
- 59. What about the Web? Let’s look at some examples...
- 60. Geist Magazine following web standards & appropriate design decisions
- 64. Case Study: Flipboard: a hybrid approach
- 68. think strategically in these directions: What would mobile reading look like for my magazine? How can I use web as platform to achieve that? How do I manage digital and print at same time? Does going digital mean selling/delivering your content on a digital platform? Why does a digital workflow make sense? even if you’re not publishing to the web
- 69. Where's the Business Model?
- 70. Thank you haig@liftstudios.ca @haigarmen