Laura is the SVP, Director of Omnichannel Experience at The Integer Group. Focused on helping clients turn shoppers into buyers amidst today鈥檚 ever-changing retail landscape, she has been creating shopper strategies that bridge home, life and store for over 20 years. Her experience is multi-faceted, ranging across account planning, Internet marketing, store design and, more recently, next generation retail experience design.
Laura believes passionately that good brands do not make promises鈥攖hey deliver them. Done right, it is this that builds irrational brand loyalty. With this philosophy, she has worked with brands such as AT&T, Toyota, Best Buy, Coke, L鈥橭r茅al/Lanc么me, Lowe鈥�...
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