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CULTURAL INFLUENCES
ON GLOBAL BUSINESS
3-1 CULTURE AROUND THE WORLD
3-2 CULTURE AND SOCIAL ORGANIZATIONS
3-3 COMMUNICATION ACROSS CULTURES
3-4 VALUES AROUND THE WORLD
CHAPTER 3
SLIDE 2
3
LESSON 3-1
CULTURE AROUND THE WORLD
GOALS  Describe influences of culture
on global business activities.
 Explain the role of subcultures.
SLIDE 3
3
CULTURAL INFLUENCES IN
INTERNATIONAL BUSINESS
 A culture is a system of learned, shared,
unifying, and interrelated beliefs, values,
and assumptions.
SLIDE 4
3
LESSON 3-2
CULTURE AND SOCIAL ORGANIZATIONS
GOALS  Describe how family
relationships can affect culture.
 Explain the role of societal
influences on culture.
SLIDE 5
3
FAMILY RELATIONSHIPS
 Family units
 Nuclear family
 Extended family
 Family-work relationships
SLIDE 6
3
SOCIETYS INSTITUTIONS
 Education
 Gender roles
 Mobility
 Class system
SLIDE 7
3
LESSON 3-3
COMMUNICATION ACROSS CULTURES
GOALS  Understand the importance of knowing
another language for global business success.
 Compare direct and indirect communication.
 Describe the influence of nonverbal
communication.
SLIDE 8
3
LANGUAGE DIFFERENCES
 English is widely considered the language of
international business
 More people use English to conduct business than any
other language
 Advantages of using English
 Understood by many
 Ideas can be expressed in many ways
 Large number of business-related words
 Concise and precise
SLIDE 9
3
DIRECT AND INDIRECT COMMUNICATION
 Contexting refers to how direct or indirect communication is.
 A low-context culture is one that communicates very directly.
 A high-context culture is one that communicates indirectly.
SLIDE 10
3
NONVERBAL COMMUNICATION
 Body language
 Appearance
 Eye contact
 Touching
 Personal space
 Color
 Numbers
 Emblems
 Smells
SLIDE 11
3
LESSON 3-4
VALUES AROUND THE WORLD
GOALS Identify and explain five major types
of values that vary from culture to
culture.
Describe the two major reactions to
cultural differences.
SLIDE 12
3
VALUES VARY AMONG CULTURES
 Individualism and collectivism
 Technology
 Leadership, power, and authority
 Religion
 Time
SLIDE 13
3
VALUES VARY AMONG CULTURES
 Individualism and collectivism
 Technology
 Leadership, power, and authority
 Religion
 Time
SLIDE 14
3
ADJUSTING TO CULTURAL DIFFERENCES
Ethnocentrism
Reactions to cultural differences
 Culture shock
 Reverse culture shock

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Global business.pptx

  • 1. CULTURAL INFLUENCES ON GLOBAL BUSINESS 3-1 CULTURE AROUND THE WORLD 3-2 CULTURE AND SOCIAL ORGANIZATIONS 3-3 COMMUNICATION ACROSS CULTURES 3-4 VALUES AROUND THE WORLD CHAPTER 3
  • 2. SLIDE 2 3 LESSON 3-1 CULTURE AROUND THE WORLD GOALS Describe influences of culture on global business activities. Explain the role of subcultures.
  • 3. SLIDE 3 3 CULTURAL INFLUENCES IN INTERNATIONAL BUSINESS A culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions.
  • 4. SLIDE 4 3 LESSON 3-2 CULTURE AND SOCIAL ORGANIZATIONS GOALS Describe how family relationships can affect culture. Explain the role of societal influences on culture.
  • 5. SLIDE 5 3 FAMILY RELATIONSHIPS Family units Nuclear family Extended family Family-work relationships
  • 6. SLIDE 6 3 SOCIETYS INSTITUTIONS Education Gender roles Mobility Class system
  • 7. SLIDE 7 3 LESSON 3-3 COMMUNICATION ACROSS CULTURES GOALS Understand the importance of knowing another language for global business success. Compare direct and indirect communication. Describe the influence of nonverbal communication.
  • 8. SLIDE 8 3 LANGUAGE DIFFERENCES English is widely considered the language of international business More people use English to conduct business than any other language Advantages of using English Understood by many Ideas can be expressed in many ways Large number of business-related words Concise and precise
  • 9. SLIDE 9 3 DIRECT AND INDIRECT COMMUNICATION Contexting refers to how direct or indirect communication is. A low-context culture is one that communicates very directly. A high-context culture is one that communicates indirectly.
  • 10. SLIDE 10 3 NONVERBAL COMMUNICATION Body language Appearance Eye contact Touching Personal space Color Numbers Emblems Smells
  • 11. SLIDE 11 3 LESSON 3-4 VALUES AROUND THE WORLD GOALS Identify and explain five major types of values that vary from culture to culture. Describe the two major reactions to cultural differences.
  • 12. SLIDE 12 3 VALUES VARY AMONG CULTURES Individualism and collectivism Technology Leadership, power, and authority Religion Time
  • 13. SLIDE 13 3 VALUES VARY AMONG CULTURES Individualism and collectivism Technology Leadership, power, and authority Religion Time
  • 14. SLIDE 14 3 ADJUSTING TO CULTURAL DIFFERENCES Ethnocentrism Reactions to cultural differences Culture shock Reverse culture shock